--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Cross-Stitch: Color by Number" developer_entity: "炳甲 梁" bundle_id: "com.inapp.cross.stitch" app_store_id: "1246165006" category: "Entertainment" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-28" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "2.14.0" total_reviews: 210914 overall_rating: 4.4 sentiment: "Frustrated" sentiment_score: 25 confidence: "medium" confidence_score: 0.5 top_praise_theme: "The core cross-stitch mechanic provides a relaxing and satisfying creative outlet for long-term players" top_complaint_theme: "Aggressive ad frequency and intrusive pop-ups disrupt the gameplay experience for both free and paying users" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 89 data_age_days: 19 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["entertainment", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/apps/cross-stitch-color-by-number-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # Cross-Stitch: Color by Number Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Subscription - **Signal**: Rating 4.38 · Sentiment Frustrated - **Recent focus**: Aggressive ad frequency and intrusive pop-ups disrupt the gameplay experience for both free and paying users (top complaint) · The core cross-stitch mechanic provides a relaxing and satisfying creative outlet for long-term players (top praise) > **TL;DR:** Cross-Stitch: Color by Number is a entertainment app by 炳甲 梁, rated 4.38/5 by 210.9K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Cross-Stitch: Color by Number faces Frustrated user sentiment (4.38/5 from 210.9K reviews), with users reporting aggressive ad frequency and intrusive pop-ups disrupt the gameplay experience for both free and paying users as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.38/5 (210.9K reviews) | | **User Mood** | Frustrated | | **Category** | Entertainment | | **Developer** | 炳甲 梁 | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 19d | ## Metadata & Market Performance - **Publisher:** 炳甲 梁 - **Category:** Entertainment - **Target Audience:** Casual mobile gamers and hobbyists interested in digital embroidery and coloring activities. - **Platforms:** iOS & Android - **Version Reviewed:** 1.2.0 - **Report Date:** 2026-08-08 - **Signal Count:** 99 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 1246165006 - **Bundle ID:** com.inapp.cross.stitch - **Google Play ID:** com.inapp.cross.stitch - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-08 - **Short Description:** Cross stitch with your own photos, play right on your phone! ## Executive Snapshot **What it is:** Cross-Stitch: Color by Number is a digital embroidery simulator for mobile devices that allows users to create patterns from photos. **Why users hire it:** Users hire this app for low-stakes creative relaxation and the ability to turn personal photos into custom embroidery projects. ## App DNA (Features & Intent) - **[Differentiator] Photo-to-Stitch Conversion:** Tool that transforms user-uploaded images into custom cross-stitch patterns. [Revenue Link: Premium-tier gate ($9.99/month) — direct paid-conversion lever for power users seeking personalized content.] * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Weekly Pattern Updates:** Continuous addition of new embroidery designs. [Revenue Link: Content-refresh loop — increases session frequency and long-term retention.] ## Market Position {#market-position} Cross-Stitch: Color by Number holds a #94 Grossing rank in the US Board Game category. The gap between its free-to-play entry and premium-gated conversion suggests monetization friction for casual users. ## Monetization Strategy - **Model:** Subscription - **Tiers:** $9.99/Month, $59.99/Year - **Analysis:** Subscription-based model anchored at $9.99/month, gating custom photo conversion and ad-free access. ## 🔴 User Sentiment (Medium Confidence: 89 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.38/5 - **Platform Split:** iOS 4.7/5 (15.8K ratings) | Android 4.4/5 (195.1K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.38/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **The core cross-stitch mechanic provides a relaxing and satisfying creative outlet for long-term players** - **The ability to import personal photos allows for an endless supply of custom stitching projects** ### Top Complaints (Impact Areas) - **Aggressive ad frequency and intrusive pop-ups disrupt the gameplay experience for both free and paying users** ## SWOT Analysis {#swot} **Core Strengths:** - Photo-to-stitch conversion tool functions as a primary retention hook for power users **Growth Levers:** - Untapped B2B partnerships with craft-education platforms could diversify distribution channels ## Recent Changes (v2 → v3) {#recent-changes} The report shows a shift toward active content quality management and the identification of B2B growth channels, while maintaining the core technical and monetization challenges identified previously. **Overall trend**: Mixed **Compared at**: 2026-08-08 ### High-impact changes - **[Added] B2B Partnership Opportunity** (swot) ### Medium-impact changes - **[Improved] Refined Weakness Definition** (swot) - **[Shifted] Executive Summary Tone** (positioning) ### Low-impact changes - **[Improved] Strength Clarification** (swot) ## What's New - **Latest (v2.14.0, 2 months ago):** Added a Recommended List feature to showcase popular and new embroidery patterns. ## App Momentum (Maintenance) {#momentum} - Shipped Recommended List feature. - Ships ~2 releases per year. > **Cadence:** 2 total versions · 2 majors in last 6 months · 72 days since last update · 27 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Cross-Stitch: Color by Number is an entertainment app. With a 4.38/5 rating from 210.9K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Cross-Stitch: Color by Number retains core users through its photo-conversion tool, but technical instability and ad-heavy design threaten the long-term funnel, so the PM must prioritize cloud-save implementation to stabilize the user base. **Best for:** Casual mobile gamers and hobbyists interested in digital embroidery and coloring activities. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship cloud-save because it is the top-requested missing feature → unlock data-loss frustration ### Outlook: Declining Casual puzzle interest is shifting toward higher-fidelity experiences, leaving this app exposed to churn if technical reliability does not improve. The reliance on AI-generated content risks alienating the core hobbyist base, which will compress lifetime value if not balanced with high-quality, hand-crafted assets. - 🔴 Technical instability and progress loss following the latest update frustrate users, which compounds the rating drag already visible on Android. - 🔴 The shift toward AI-generated art packs reduces the perceived quality of content, accelerating churn pressure on the casual base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.38/5 | | Total Reviews | 210.9K | | Sentiment | Frustrated (25/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Cross-Stitch: Color by Number** (this app) | 4.38/5 | Frustrated | 炳甲 梁 | | [BESTPLAY Play to earn & donate](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.7/5 | n/a | Bestplay | | [Ghost Science M3](https://marlvel.ai/apps/ghost-science-m3) | 3.1/5 | Excited | Michael Weber | | [JustPlay: Earn Loyalty Rewards](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) | 4.7/5 | Mixed | Gimica GmbH | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [Leprecam](https://marlvel.ai/apps/leprecam) | 4.2/5 | N/A | Asinine Games Inc | ## Company Profile - **Developer:** 炳甲 梁 - **Website:** [https://incolor.cc/en/](https://incolor.cc/en/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/cross-stitch-color-by-number/id1246165006?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.inapp.cross.stitch) - **Dev Site:** [Official Website](https://incolor.cc/en/) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.7/5 Rating - [*Ghost Science M3*](https://marlvel.ai/apps/ghost-science-m3) (Michael Weber) · 3.1/5 Rating | Positive Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) (Gimica GmbH) · 4.7/5 Rating - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*Leprecam*](https://marlvel.ai/apps/leprecam) (Asinine Games Inc) · 4.2/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.4/5 Rating - [*로또 스캐너 - 바로확인*](https://marlvel.ai/apps/app--381) (kim juyoung) · N/A Rating - [*カンペ*](https://marlvel.ai/apps/app--380) (Teruaki Onoda) · 5.0/5 Rating - [*기리고*](https://marlvel.ai/apps/kr-girigo) (KWONSIWON) · 4.0/5 Rating - [*스타투*](https://marlvel.ai/apps/kr-co-startoo-client) (Infobank Corp.) · 4.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Cross-Stitch: Color by Number free to play? The app is free to download, but it uses a subscription model ($9.99/month) to gate custom photo-to-stitch conversion and remove ads. ### Does the app support cloud saving for my progress? No, user reviews indicate that the app currently lacks a cloud-save feature, which has led to progress loss for some players when switching devices. ### Is this app suitable for children? The app is rated 'Everyone' on Android and '4+' on iOS, but it contains frequent ads and in-app subscription prompts. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 19 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/cross-stitch-color-by-number-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.