--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Diamond Painting by Number" developer_entity: "EYEWIND LIMITED" bundle_id: "com.diamond.painting.by.number" app_store_id: "1615336187" category: "Entertainment" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-15" report_date: "2026-05-07" report_version: "6.9.0" total_reviews: 19255 overall_rating: 4.6 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.8 top_praise_theme: "Relaxing diamond painting mechanics provide a calming escape for users after stressful daily activities" top_complaint_theme: "Excessive ad frequency interrupts the flow of gameplay and degrades the overall user experience" top_request_theme: "Automatic color progression feature would reduce repetitive tapping and improve the painting workflow" review_sample_size: 117 total_review_count: 117 analyzed_review_count: 100 data_age_days: 50 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Paint by Number Coloring Game" competitor_count: 8 tags: ["entertainment", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/intel-report/entertainment/diamond-painting-by-number" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-07T13:08:31.333Z" --- # Diamond Painting by Number App Audit ## TL;DR {#tldr} - **Category**: Entertainment · Freemium - **Signal**: Rating 4.6 · Sentiment Mixed - **Recent focus**: Excessive ad frequency interrupts the flow of gameplay and degrades the overall user experience (top complaint) · Relaxing diamond painting mechanics provide a calming escape for users after stressful daily activities (top praise) · Automatic color progression feature would reduce repetitive tapping and improve the painting workflow (top request) > **TL;DR:** Diamond Painting by Number is a entertainment app by EYEWIND LIMITED, rated 4.6/5 by 19.3K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Diamond Painting by Number shows Mixed sentiment (4.6/5 from 19.3K reviews) — users praise relaxing diamond painting mechanics provide a calming escape for users after stressful daily activities but report issues with excessive ad frequency interrupts the flow of gameplay and degrades the overall user experience. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.6/5 (19.3K reviews) | | **User Mood** | Mixed | | **Category** | Entertainment | | **Developer** | EYEWIND LIMITED | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** EYEWIND LIMITED - **Category:** Entertainment - **Target Audience:** Casual mobile gamers and hobbyists seeking stress-relief through repetitive, low-stakes creative activities. - **Platforms:** iOS & Android - **Version Audited:** 6.9.0 - **Audit Date:** 2026-05-07 - **Signal Count:** 117 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1615336187 - **Bundle ID:** com.diamond.painting.by.number - **Google Play ID:** com.diamond.painting.by.number - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-07 - **Short Description:** Novices can also easily complete diamond painting masters ## Executive Snapshot **What it is:** Diamond Painting by Number is a casual coloring game for mobile users that simulates physical diamond art through numerical canvas mapping. **Why users hire it:** Users hire this app for a low-stakes, repetitive creative escape that provides immediate stress relief without requiring artistic skill. ## App DNA (Features & Intent) - **[Standard] Diamond Painting Mechanics:** Digital canvas filling based on numerical mapping to simulate physical diamond art * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Premium Content Access:** Unlocks exclusive coloring books and specialized brushes, frames, and tools * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Artist Submission Category:** Original category for user-submitted drawings that are available for the community to color * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Offline Play:** Core coloring functionality available without an active internet connection * *User Intent:* Users want uninterrupted access without internet dependency. ## Market Position {#market-position} The app maintains a high rating of 4.81 on iOS, but the 117 reviews suggest a smaller active community than top-tier coloring apps. The gap between free-tier ad density and premium-gate expectations creates a monetization tension that limits long-term retention. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad support, Premium subscription for unlimited access to new books and tools - **Analysis:** Freemium model utilizes ad-supported free play to drive volume, with a subscription gate for content and tool access. ## 🟡 User Sentiment (High Confidence: 100 of 117 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.6/5 - **Platform Split:** iOS 4.8/5 (2.9K ratings) | Android 4.6/5 (16.3K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Relaxing diamond painting mechanics provide a calming escape for users after stressful daily activities** - **Custom image import feature allows users to personalize their creative experience beyond pre-set templates** - **Intuitive color-by-number gameplay loop makes the app accessible for younger and casual players** ### Top Complaints (Impact Areas) - **Excessive ad frequency interrupts the flow of gameplay and degrades the overall user experience** - **Aggressive paywalls and subscription prompts frustrate users who expect a free-to-play experience** - **Technical instability including freezing and crashes disrupts progress during active painting sessions** ### Top Requests (What Users Want) - **Automatic color progression feature would reduce repetitive tapping and improve the painting workflow** - **Improved organization for in-progress and completed works would help users manage their collections** - **Adjustable tool placement would prevent accidental activation of the magic wand during coloring** ## SWOT Analysis {#swot} **Core Strengths:** - User-submitted content pipeline reduces asset production costs - Offline-first architecture sustains engagement in low-connectivity segments **Critical Frictions:** - Ad-frequency complaints in reviews - Technical instability during custom-image imports - Subscription-gate frustration among free-tier users **Growth Levers:** - Expand B2B partnerships for artist-submitted content - Integrate haptic feedback to match ASMR-focused niche entrants **Market Threats:** - Content-fatigue driven by lower update cadence than Oakever Games - AI-generated coloring templates from MWM lowering the barrier to entry ## Recent Changes (v2 → v3) {#recent-changes} The app has entered a maintenance phase characterized by declining sentiment and increased churn risk due to aggressive ad-monetization and a lack of content updates. **Overall trend**: Declining **Compared at**: 2026-05-07 ### High-impact changes - **[Declined] Sentiment Score Reduction** (sentiment) — Sentiment score decreased from 55 to 45, driven by persistent complaints regarding ad frequency and technical instability. - **[Shifted] Development Velocity Shift** (positioning) — App momentum shifted from active development to maintenance, with no major feature releases identified in the recent period. ### Medium-impact changes - **[Added] Content Fatigue Threat** (swot) — Added threat of content-fatigue due to lower update cadence compared to competitors like Oakever Games. - **[Added] AI-Generated Content Threat** (swot) — Added threat from MWM's Color Pop AI, which uses generative templates to lower the barrier to entry. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Diamond Painting by Number vs Paint by Number Coloring Game — Head to Head - **[Paint by Number Coloring Game](https://marlvel.ai/intel-report/games/com-paint-bynumber)** by Oakever Games: This app represents the most direct thematic overlap with our diamond painting niche, maintaining a high-velocity release cadence and massive user base. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Maintains a consistent bi-monthly update cycle to keep content fresh for long-term users - Focuses on a simplified UI that prioritizes rapid completion of coloring tasks over complex mechanics - Leverages a massive library of categorized templates that dwarfs our current content variety - **Where Diamond Painting by Number wins:** - ✅ Offers a more specialized diamond-filling mechanic that provides a unique tactile satisfaction compared to standard coloring - ✅ Provides a more focused, niche-specific experience for users specifically seeking diamond-based art creation - **Where Paint by Number Coloring Game wins:** - ❌ Maintains a significantly larger library of daily updated images to prevent user churn - ❌ Optimized for high-frequency engagement through a more mature, battle-tested reward and progression system - **Verdict:** To compete, we must pivot from a general coloring tool to a content-first platform by increasing our library update frequency to match their scale. ### Contenders (Strong Challengers) - **[Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber)** by Wildlife Studios [Moat: High]: A dominant market leader with massive scale and high release velocity, serving as the primary benchmark for feature sets in the coloring category. - Integrates advanced social sharing features that allow users to showcase completed art within the app - Utilizes a sophisticated subscription model that provides exclusive access to premium, high-detail coloring templates - **[Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring)** by Easybrain Ltd [Moat: High]: A highly established competitor that defines the standard for pixel-based coloring, forcing us to differentiate on art style. - Features a distinct pixel-art aesthetic that creates a strong, recognizable brand identity in the market - Implements a robust offline-first architecture that ensures seamless performance even without a stable internet connection - **[Color Pop AI - Coloring Book](https://marlvel.ai/intel-report/entertainment/com-mwm-procolor)** by MWM [Moat: Medium]: Aggressive innovator utilizing AI-generated content to solve the perennial problem of content fatigue in coloring apps. - Leverages generative AI to provide users with an infinite supply of unique, custom coloring templates - Ships frequent feature updates focused on AI-assisted tools that simplify the coloring process for novices ### Peers (What They Do Better) - **[Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle)** by Easybrain Ltd: While a jigsaw game, it competes for the same 'relaxing art' user intent and occupies the same category space. - Combines traditional jigsaw mechanics with artistic coloring to create a hybrid, highly engaging gameplay loop - Uses a narrative-driven progression system that rewards users with story chapters upon completing art pieces - **[Zen Color - Color By Number](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number)** by Oakever Games: Directly targets the 'relaxation' segment of our audience with a focus on minimalist design and calming aesthetics. - Prioritizes a minimalist, distraction-free interface designed specifically to reduce user stress and promote mindfulness - Curates a specific color palette that emphasizes soft, soothing tones rather than high-contrast, vibrant imagery ### New Kids on the Block (What's Innovative) - **[Diamond Painting ASMR Coloring](https://marlvel.ai/intel-report/games/diamond-painting-asmr-coloring)** by Crazy Labs: Directly targets our specific diamond painting niche with an ASMR-focused value proposition that is gaining traction. - **[Coloring Match](https://marlvel.ai/intel-report/games/com-jacobvanhaag-colormatch)** by SUPERSONIC STUDIOS LTD: Emerging threat that gamifies the color-mixing process, adding a layer of complexity that our current app lacks. ## What's New - **Latest (v6.8.0, 1 months ago):** Performance improvements and bug fixes. - **Last Major (v6.9.0, 1 months ago):** Added a variety of new themed coloring pictures to explore diverse cultural content. ## App Momentum (Maintenance) {#momentum} - Expanded themed coloring picture selection. - Shipped performance improvements and bug fixes. > **Cadence:** 2 total versions · 1 majors in last 6 months · 33 days since last update · 7 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Diamond Painting by Number is an established entertainment app that is free with in-app purchases. With a 4.6/5 rating from 19.3K reviews, it shows polarized user reception. > **Bottom Line:** The app retains users through relaxing mechanics but risks churn due to excessive ad density, so the PM must prioritize ad-flow optimization to stabilize the user base. **Best for:** Casual mobile gamers and hobbyists seeking stress-relief through repetitive, low-stakes creative activities. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit ad-frequency logic because high-frequency complaints are the #1 churn driver → improve session retention — *Ad frequency is the top complaint theme in sentiment analysis.* _(trade-off: deprioritize Pause the new template-pack release to prioritize ad-flow tuning.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Ship stability patch for custom-image imports because crashes are the #3 complaint theme → reduce negative sentiment — *Technical instability is cited in user feedback as a primary frustration.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Advanced social sharing (available in Color by Number) - Generative AI templates (available in Color Pop AI) ### Outlook: Declining The coloring category is shifting toward high-velocity content updates and AI-assisted creation, leaving apps with static libraries exposed to churn. Diamond Painting by Number must increase its update cadence to avoid losing its niche audience to competitors that offer fresher, more frequent content. - 🔴 Ad-frequency complaints in the latest version are driving negative sentiment, which increases the likelihood of churn among casual users. - 🔴 Technical instability during custom-image imports disrupts the core creative loop, leading to negative reviews and reduced session time. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.6/5 | | Total Reviews | 19.3K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Diamond Painting by Number** (this app) | 4.6/5 | Mixed | EYEWIND LIMITED | | [Paint by Number Coloring Game](https://marlvel.ai/intel-report/games/com-paint-bynumber) | 4.7/5 | N/A | Oakever Games | | [Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) | 4.7/5 | Excited | Wildlife Studios | | [Coloring Match](https://marlvel.ai/intel-report/games/com-jacobvanhaag-colormatch) | 4.5/5 | Mixed | SUPERSONIC STUDIOS LTD | | [Color Pop AI - Coloring Book](https://marlvel.ai/intel-report/entertainment/com-mwm-procolor) | 4.8/5 | Frustrated | MWM | | [Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) | 4.8/5 | Excited | Easybrain Ltd | ## Company Profile - **Developer:** EYEWIND LIMITED - **Website:** [https://incolor.cc/en/](https://incolor.cc/en/) - **Social:** [Instagram](https://www.instagram.com/incolor.app) · [Facebook](https://www.facebook.com/InColorapp) · [X/Twitter](https://twitter.com/IncolorAPP) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/diamond-painting-by-number/id1615336187?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.diamond.painting.by.number&hl=en&gl=us) - **Dev Site:** [Official Website](https://incolor.cc/en/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Paint by Number Coloring Game*](https://marlvel.ai/intel-report/games/com-paint-bynumber) (Oakever Games) — 4.7/5 Rating | N/A Sentiment - [*Color by Number：Coloring Games*](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) (Wildlife Studios) — 4.7/5 Rating | Positive Sentiment - [*Coloring Match*](https://marlvel.ai/intel-report/games/com-jacobvanhaag-colormatch) (SUPERSONIC STUDIOS LTD) — 4.5/5 Rating | Mixed Sentiment - [*Color Pop AI - Coloring Book*](https://marlvel.ai/intel-report/entertainment/com-mwm-procolor) (MWM) — 4.8/5 Rating | Negative Sentiment - [*Art Puzzle - Jigsaw Games*](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) (Easybrain Ltd) — 4.8/5 Rating | Positive Sentiment - [*Diamond Painting ASMR Coloring*](https://marlvel.ai/intel-report/games/diamond-painting-asmr-coloring) (Crazy Labs) — 4.6/5 Rating | Mixed Sentiment - [*Pixel Art － Color by Number*](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) (Easybrain Ltd) — 4.7/5 Rating | Mixed Sentiment - [*Zen Color - Color By Number*](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number) (Oakever Games) — 4.8/5 Rating | N/A Sentiment - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) (Bestplay) — 4.7/5 Rating | Terrible Sentiment - [*Leprecam*](https://marlvel.ai/intel-report/entertainment/leprecam) (Asinine Games Inc) — 4.2/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 117 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/entertainment/diamond-painting-by-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.