--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Do Not Touch (by Nickelodeon)" developer_entity: "Nickelodeon" bundle_id: "com.mtvn.nickdonottouchapp" app_store_id: "1355139969" google_play_id: "com.flatpixelsociety.dnt" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2022-02-07" report_date: "2026-04-12" report_version: "3.1.0" total_reviews: 1239 overall_rating: 4.13 sentiment: "Excited" sentiment_score: 62 confidence: "high" confidence_score: 0.95 data_age_days: 47 intelligence_version: 3 nemesis: "Angry Birds AR: Isle of Pigs" competitor_count: 7 tags: ["entertainment", "free", "excited sentiment", "mobile app", "app review", "app analysis", "children", "nickelodeon", "programming"] canonical_url: "https://marlvel.ai/intel-report/entertainment/do-not-touch-by-nickelodeon" license: "CC-BY-NC 4.0" last_verified: "2026-04-17T20:09:03.392Z" --- # Do Not Touch (by Nickelodeon) App Audit > **TL;DR:** Do Not Touch (by Nickelodeon) is a entertainment app by Nickelodeon, rated 4.13/5 by 1,239 users, with Excited user sentiment (62/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Do Not Touch (by Nickelodeon) maintains Excited user sentiment (4.13/5 from 1,239 reviews), with users consistently praising high entertainment value. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.13/5 (1,239 reviews) | | **User Mood** | Excited | | **Category** | Entertainment | | **Developer** | Nickelodeon | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Nickelodeon - **Category:** Entertainment - **Target Audience:** Children and fans of Nickelodeon programming who enjoy interactive, AR-based casual gaming experiences. - **Platforms:** iOS & Android - **Version Audited:** 3.1.0 - **Audit Date:** 2026-04-12 - **Signal Count:** 1239 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1355139969 - **Bundle ID:** com.mtvn.nickdonottouchapp - **Google Play ID:** com.flatpixelsociety.dnt - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-12 - **Short Description:** Bring the wild world of Nickelodeon straight into your own real-world space! ## Executive Snapshot Do Not Touch is an AR-based entertainment app by Nickelodeon that uses a virtual button to trigger mini-games and 3D character interactions. It targets children and fans of the network's IP, positioning itself as a safe, ad-supported digital toybox. While it leverages strong brand nostalgia and unique True Depth camera features, the app has entered a period of stagnation with no significant updates since February 2022. ## App DNA (Features & Intent) - **[Differentiator] Augmented Reality (AR) Interaction:** Projects a virtual 'Do Not Touch' button and interactive 3D elements into the user's physical environment. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Interactive Selfie Games:** Utilizes the Apple True Depth camera for engaging, face-tracking AR experiences. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Nickelodeon Character Integration:** Features popular characters from SpongeBob SquarePants and The Loud House. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download and play, Contains advertising - **Analysis:** The app follows an ad-supported model, leveraging the Nickelodeon brand to drive engagement and brand loyalty rather than direct subscription revenue. ## 🟒 User Sentiment (High Confidence: 1,239 reviews) {#user-sentiment} - **Overall Rating:** 4.13/5 - **Platform Split:** iOS 4.1/5 (1,024 ratings) | Android 4.2/5 (215 ratings) - **Overall Sentiment:** Excited ### Top Praises - **High Entertainment Value** | *Evidence:* "This game is really fun I can’t stop I play it for at least an hour a day" - **Nostalgic Content** | *Evidence:* "I grew up with this game and I still love it" ### Top Complaints (Impact Areas) - **App Stability and Freezing** | *Evidence:* "This game is so much fun but it keeps freezing" - **Lack of Updates/Content** | *Evidence:* "3 YEARS SINCE YOUR LAST UPDATE! Please add more SpongeBob" ## SWOT Analysis **Core Strengths:** - Exclusive Nickelodeon IP (SpongeBob, Loud House) - True Depth camera integration for selfie games - Strong brand nostalgia and high initial engagement **Critical Frictions:** - Technical debt leading to frequent freezing and crashes - No content updates for over 2 years (last updated Feb 2022) - Limited gameplay depth (users finish content in 3 days) **Growth Levers:** - Implement LiDAR for improved AR surface detection - Add multiplayer AR modes (as seen in Monster Park) - Introduce a level builder or UGC to extend replayability **Market Threats:** - Angry Birds AR offers superior technical polish and active updates - Newer AR apps like AR Dragon capture daily retention better - Platform updates may break the app due to lack of maintenance ## What's Changed (v2 β†’ v3) {#recent-changes} The app has entered a state of stagnation, with no updates since 2022, causing a shift in competitive outlook from a unique brand tool to a vulnerable 'zombie' app. - **[HIGH]** **[Declined] Transition to 'Zombie' Status:** The app is now categorized as a zombie app due to a total lack of updates since February 2022, negatively impacting its competitive viability. - **[HIGH]** **[Declined] Increased Technical Vulnerability:** Technical instability and the lack of maintenance are now identified as critical threats, with users reporting frequent crashes and freezing. - [MED] **[Declined] Content Exhaustion Complaints:** New user feedback highlights that the content library is too small, with users completing all games within three days. - [MED] **[Added] Competitive Threat from Active Rivals:** The SWOT analysis now explicitly identifies competitors like Angry Birds AR as superior due to their active development and technical polish. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Do Not Touch (by Nickelodeon) vs Angry Birds AR: Isle of Pigs β€” Head to Head - **Angry Birds AR: Isle of Pigs** by Resolution Games: This is the primary example of a top-tier entertainment IP successfully transitioning into a dedicated AR-first gaming experience, competing directly for kids' attention in the augmented reality space. - **Key differences:** - Physics-based puzzle gameplay optimized specifically for 3D spatial environments - Higher technical fidelity with more frequent updates and optimizations for newer iOS hardware - Level builder feature that encourages user-generated content and long-term replayability - **Publisher (Resolution Games) strengths:** Specialized expertise in AR/VR development with a focus on spatial computing; Strong track record of maintaining high-performance apps on mobile and headset platforms - **Where Do Not Touch (by Nickelodeon) wins:** - βœ… Broader variety of mini-game mechanics (selfies, tapping, portals) compared to a single core loop - βœ… Stronger multi-IP appeal by featuring a rotating cast of Nickelodeon characters like SpongeBob and Reptar - **Where Angry Birds AR: Isle of Pigs wins:** - ❌ Significantly more active development cycle with recent content updates and bug fixes - ❌ Higher overall user engagement driven by a clear progression system and level-based challenges - **Verdict:** Angry Birds AR currently holds the edge due to its active maintenance and more polished gameplay loop. While Do Not Touch offers a charming 'toybox' variety, its lack of recent updates makes it a weaker choice for users on modern devices compared to the technically superior Isle of Pigs. ### Contenders (Strong Challengers) - **Monster Park - AR Dino World** by Vito Technology Inc.: A leading AR 'toybox' app that allows kids to interact with 3D creatures in their real-world space, mirroring the core discovery mechanic of the Do Not Touch button. - Focuses on realistic 3D rendering and life-sized scale for immersive educational play - Includes a multiplayer AR mode allowing multiple users to see the same digital objects - **Thomas & Friends Minis** by Budge Studios: A major IP-based creative app that features a robust AR mode, allowing kids to project their custom-built worlds into their living room. - Combines creative building mechanics with AR visualization - Highly polished monetization model focused on expansion packs and character unlocks ### Peers (What They Do Better) - **[PBS KIDS Games](https://marlvel.ai/intel-report/education/org-pbskids-gamesapp)** by PBS Kids: The standard-bearer for safe, branded mini-game collections for children, competing for the same 'safe digital environment' messaging. - Completely free with no advertising, supported by public funding - Massive library of mini-games covering a wider range of educational topics - **Disney NOW** by Disney: The primary hub for Nickelodeon's direct competitor, offering a mix of video content and interactive mini-games. - Hybrid content model combining full TV episodes with casual gaming - Leverages a massive portfolio of rival IPs (Marvel, Star Wars, Mickey Mouse) ### New Kids on the Block (What's Innovative) - **AR Dragon** by PlaySide: A highly successful AR virtual pet that has captured the 'interactive character' market with modern ARKit features. - Utilizes persistent AR to make the pet feel like a permanent resident of the user's home - Stronger daily retention mechanics through pet care and growth cycles - **DoodleLens** by Aidan Wolf: An innovative AR tool that lets kids turn their physical drawings into interactive AR characters, representing the next wave of creative AR play. - Unique 'copy-paste' mechanic that bridges physical art and digital space - Focuses on creative empowerment rather than just consuming pre-made IP content ## What's New - **Latest (v1.0.1, 7 years ago):** Added new games and animations; improved iPad and iPad Pro support. ## The "So What?" (Strategic Takeaway) {#so-what} Do Not Touch (by Nickelodeon) is a market-leading entertainment app that is completely free. With a 4.13/5 rating from 1,239 reviews, it delivers strong user satisfaction. > **Bottom Line:** Do Not Touch is a high-potential brand asset currently suffering from 'zombie app' status. While the Nickelodeon IP and AR selfie tech provide a strong competitive moat, the total lack of updates since 2022 and frequent stability issues make it highly vulnerable to technically superior rivals like Angry Birds AR. **Best for:** Children and fans of Nickelodeon programming who enjoy interactive, AR-based casual gaming experiences. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Prioritize stability patches for modern iOS/Android versions β€” *App freezing is the #1 complaint theme and a primary driver of negative reviews despite the 4.1 rating.* - [ ] [HIGH] Introduce a recurring content injection or seasonal IP events β€” *Users report unlocking all content in 3 days, leading to a 'declining' sentiment trend and complaints about the 3-year update gap.* - [ ] [MEDIUM] Refine AR placement UX to allow manual surface selection β€” *Users report frustration with automatic button placement failing in specific home environments ('bunny thing' game).* ### Feature Gaps vs Competitors - Level builder/UGC (available in Angry Birds AR: Isle of Pigs) - Multiplayer AR mode (available in Monster Park - AR Dino World) - Daily retention/pet care mechanics (available in AR Dragon) ### Outlook: Declining - πŸ”΄ No feature updates since Feb 2022 β€” app is in maintenance mode while competitors innovate. - πŸ”΄ User mood is 'Frustrated' regarding technical stability, specifically freezing during mini-games. - βšͺ Core sentiment remains positive due to IP nostalgia, but is being eroded by content stagnation. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.13/5 | | Total Reviews | 1,239 | | Sentiment | Excited (62/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Do Not Touch (by Nickelodeon)** (this app) | 4.13/5 | Excited | Nickelodeon | | [PBS KIDS Games](https://marlvel.ai/intel-report/education/org-pbskids-gamesapp) | 4.4/5 | Frustrated | PBS KIDS | | [BESTPLAY Play to earn & donate](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) | 4.7/5 | Mixed | Bestplay | | [JustPlay: Earn Money or Donate](https://marlvel.ai/intel-report/entertainment/justplay-earn-money-or-donate) | 4.4/5 | Mixed | JustPlay GmbH | | [TikTok - Videos, Shop & LIVE](https://marlvel.ai/intel-report/entertainment/tiktok-videos-shop-live) | 4.4/5 | Excited | TikTok Ltd. | | [JustPlay: Earn Loyalty Rewards](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) | 4.7/5 | Mixed | Gimica GmbH | ## Company Profile - **Developer:** Nickelodeon - **Website:** [https://appsupport.nick.com/](https://appsupport.nick.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/do-not-touch-by-nickelodeon/id1355139969?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.flatpixelsociety.dnt&hl=en&gl=us) - **Dev Site:** [Official Website](https://appsupport.nick.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*PBS KIDS Games*](https://marlvel.ai/intel-report/education/org-pbskids-gamesapp) (PBS KIDS) β€” 4.4/5 Rating | Negative Sentiment - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) (Bestplay) β€” 4.7/5 Rating | Mixed Sentiment - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/intel-report/entertainment/justplay-earn-money-or-donate) (JustPlay GmbH) β€” 4.4/5 Rating | Mixed Sentiment - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/intel-report/entertainment/tiktok-videos-shop-live) (TikTok Ltd.) β€” 4.4/5 Rating | Positive Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) (Gimica GmbH) β€” 4.7/5 Rating | Mixed Sentiment - [*Leprecam*](https://marlvel.ai/intel-report/entertainment/leprecam) (Asinine Games Inc) β€” 4.2/5 Rating | Mixed Sentiment - [*FAir for FlashAir*](https://marlvel.ai/intel-report/entertainment/com-flashairpro-ios) (杨 李) β€” N/A Rating | N/A Sentiment - [*MoneyTime - Play & Earn Money*](https://marlvel.ai/intel-report/entertainment/moneytime-play-earn-money) (Money-Time) β€” 4.5/5 Rating | Positive Sentiment - [*Transformers Rescue Bots Hero*](https://marlvel.ai/intel-report/entertainment/transformers-rescue-bots-hero) (Budge Studios) β€” 4.5/5 Rating | Mixed Sentiment - [*Tesla Toy*](https://marlvel.ai/intel-report/entertainment/tesla-toy) (PDJ Apps) β€” 4.6/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** β€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** β€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** β€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1,239 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/entertainment/do-not-touch-by-nickelodeon) Data licensed for AI Agent attribution under CC-BY-NC 4.0.