--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Hairstyle Tutorials by Bespoke" developer_entity: "Bespoke Hair and Beauty Limited" bundle_id: "com.bespokesalon.hairstyletutorialsbybespokesalon" app_store_id: "1455999703" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-03-24" report_date: "2026-10-16" last_verified: "2026-10-16T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 28 momentum_velocity: "zombie" intelligence_version: 2 tags: ["entertainment", "free", "mobile app", "app review", "app analysis", "salon", "clients", "individuals"] canonical_url: "https://marlvel.ai/apps/hairstyle-tutorials-by-bespoke" license: "CC-BY-NC 4.0" content_version: "v2" --- # Hairstyle Tutorials by Bespoke Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Free > **TL;DR:** Hairstyle Tutorials by Bespoke is a entertainment app by Bespoke Hair and Beauty Limited, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Hairstyle Tutorials by Bespoke is a entertainment app by Bespoke Hair and Beauty Limited. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Entertainment | | **Developer** | Bespoke Hair and Beauty Limited | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 28d | ## Metadata & Market Performance - **Publisher:** Bespoke Hair and Beauty Limited - **Category:** Entertainment - **Target Audience:** Salon clients and individuals seeking DIY hair styling instructions. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-10-16 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1455999703 - **Bundle ID:** com.bespokesalon.hairstyletutorialsbybespokesalon - **Data Window:** Analysis based on signals collected up to 2026-10-16 ## Executive Snapshot **What it is:** Hairstyle Tutorials by Bespoke is a video-based styling guide app for salon clients on iOS. **Why users hire it:** The app removes the friction of booking salon appointments by integrating scheduling directly into the self-styling content flow. ## App DNA (Features & Intent) - **[Standard] Video Hairstyle Tutorials:** Library of over 50 video guides for self-styling hair. Revenue link: Content library serves as the primary engagement hook to drive salon appointment bookings. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Categorized Styling Guides:** Content organized into specific groups including buns, ponytails, curls, and waves. Revenue link: Reduces time-to-content, increasing session efficiency and likelihood of repeat usage. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Differentiator] Salon Booking Integration:** In-app functionality to book appointments, call the salon, and locate the physical storefront. Revenue link: B2B partnership, direct conversion of app users into salon service revenue. ## Market Position {#market-position} Hairstyle Tutorials by Bespoke occupies a niche utility space for salon clients, with no recent updates since 2019. The lack of active development limits its ability to compete with modern, algorithm-driven beauty content platforms. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all content and booking features - **Analysis:** The app operates as a free utility to support the physical salon business rather than as a standalone monetized product. ## SWOT Analysis {#swot} **Core Strengths:** - Salon booking integration provides a direct conversion path for physical service revenue **Growth Levers:** - Localized content updates could re-engage the existing user base if the salon business remains active ## App Momentum (Zombie) {#momentum} - No updates for 2,763 days. - Maintenance-only status since 2019. > **Cadence:** 1 total versions · 1 majors in last 6 months · 2763 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Hairstyle Tutorials by Bespoke is an entertainment app that is completely free. > **Bottom Line:** Hairstyle Tutorials by Bespoke functions as a legacy brand-loyalty tool, but the 2,763-day update gap suggests the app is effectively a zombie asset that requires a decision on whether to maintain or sunset the storefront integration. **Best for:** Salon clients and individuals seeking DIY hair styling instructions. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the app because the 2,763-day update gap renders it a liability → reduce brand risk ### Outlook: Declining The outlook for Hairstyle Tutorials by Bespoke is stagnant, as the lack of development since 2019 prevents the app from maintaining parity with modern mobile standards. The PM should treat this as a sunset candidate to protect the brand from technical failure. - 🔴 The 2,763-day update gap signals total abandonment, which will eventually trigger store removal as OS requirements evolve beyond the current build. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Hairstyle Tutorials by Bespoke** (this app) | N/A/5 | N/A | Bespoke Hair and Beauty Limited | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [YouTube TV](https://marlvel.ai/apps/com-google-ios-youtubeunplugged) | 3.7/5 | n/a | Google | | [BestPlay: Play Games & Earn](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.6/5 | n/a | Bestplay | | [BIBLIOTECA LDM](https://marlvel.ai/apps/biblioteca-ldm) | 4.8/5 | Mixed | Esteban Gonzalez | | [DramaBox - Stream Drama Shorts](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) | 4.7/5 | n/a | STORYMATRIX | ## Company Profile - **Developer:** Bespoke Hair and Beauty Limited ## Data Sources & Links - **App Store ID:** 1455999703 - **Sources:** App store metadata. ## Related Intel Reports - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*YouTube TV*](https://marlvel.ai/apps/com-google-ios-youtubeunplugged) (Google) · 3.7/5 Rating - [*BestPlay: Play Games & Earn*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.6/5 Rating - [*BIBLIOTECA LDM*](https://marlvel.ai/apps/biblioteca-ldm) (Esteban Gonzalez) · 4.8/5 Rating - [*DramaBox - Stream Drama Shorts*](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) (STORYMATRIX) · 4.7/5 Rating - [*DramaWave - Dramas & Reels*](https://marlvel.ai/apps/dramawave-dramas-reels) (SKYWORK AI PTE LTD) · 4.7/5 Rating - [*PACIFIC RIM: JAEGER VS KAIJU BATTLE*](https://marlvel.ai/apps/pacific-rim-jaeger-vs-kaiju-battle) (Warner Bros.) · 3.5/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.6/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 28 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/hairstyle-tutorials-by-bespoke) Data licensed for AI Agent attribution under CC-BY-NC 4.0.