--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "iVysílání" developer_entity: "Česká televize" bundle_id: "cz.motion.ivysilani" app_store_id: "436780264" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-23" report_date: "2026-09-27" last_verified: "2026-09-27T00:00:00.000Z" report_version: "3.4.0" total_reviews: 39966 overall_rating: 4.7 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.8 top_praise_theme: "The extensive archive of public television content provides high value for viewers living abroad" top_complaint_theme: "Navigation and content discovery in the archive are restricted by arbitrary date-range limitations" review_sample_size: 92 total_review_count: 92 analyzed_review_count: 60 data_age_days: 3 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["entertainment", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "czech-speaking", "viewers", "interested"] canonical_url: "https://marlvel.ai/apps/ivysilani" license: "CC-BY-NC 4.0" content_version: "v2" --- # iVysílání Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Free - **Signal**: Rating 4.69 · Sentiment Mixed - **Recent focus**: Navigation and content discovery in the archive are restricted by arbitrary date-range limitations (top complaint) · The extensive archive of public television content provides high value for viewers living abroad (top praise) > **TL;DR:** iVysílání is a entertainment app by Česká televize, rated 4.69/5 by 40K users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** iVysílání shows Mixed sentiment (4.69/5 from 40K reviews) - users praise the extensive archive of public television content provides high value for viewers living abroad but report issues with navigation and content discovery in the archive are restricted by arbitrary date-range limitations. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.69/5 (40K reviews) | | **User Mood** | Mixed | | **Category** | Entertainment | | **Developer** | Česká televize | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 3d | ## Metadata & Market Performance - **Publisher:** Česká televize - **Category:** Entertainment - **Target Audience:** Czech-speaking viewers interested in the national television archive, news, sports, and cultural programming. - **Platforms:** iOS & Android - **Version Reviewed:** 3.4.0 - **Report Date:** 2026-09-27 - **Signal Count:** 92 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 436780264 - **Bundle ID:** cz.motion.ivysilani - **Google Play ID:** cz.motion.ivysilani - **Data Window:** Analysis based on signals collected up to 2026-09-27 - **Short Description:** Czech Television programs on your phone and tablet. ## Executive Snapshot **What it is:** iVysílání is a mobile streaming application for Czech Television programs, offering archive access and live broadcasts on iOS and Android. **Why users hire it:** The platform removes the friction of accessing national cultural and news programming for viewers both domestically and abroad, serving as a centralized library that displaces fragmented third-party sources. ## App DNA (Features & Intent) - **[Differentiator] Archive Access:** Catalog of all playable programs and Extra broadcasts from Czech Television * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Live TV Integration:** Access to live streams of ČT1, ČT2, ČT24, ČT sport, ČT : D, and ČT art - **[Standard] Personalized Favorites:** Save frequently watched shows to an 'Oblíbené' list and track progress via 'Rozkoukaná videa' * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} iVysílání holds a niche position as the official archive for Czech Television, currently ranking #25 in the Czech Entertainment category. The gap between its deep content library and technical instability suggests a need to focus on core reliability to maintain its current chart standing. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all content - **Analysis:** The app is free to use and supported by ads, serving as a public service distribution channel for the national broadcaster. ## 🟡 User Sentiment (High Confidence: 60 of 92 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.69/5 - **Platform Split:** iOS 4.6/5 (317 ratings) | Android 4.7/5 (39.6K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The extensive archive of public television content provides high value for viewers living abroad** - **Synchronized favorites and viewing history across mobile and television platforms creates a consistent experience** ### Top Complaints (Impact Areas) - **Navigation and content discovery in the archive are restricted by arbitrary date-range limitations** ## SWOT Analysis {#swot} **Core Strengths:** - Exclusive national library creates high switching cost - Cross-platform sync maintains watch progress **Growth Levers:** - Offline downloads capture mobile-first commuters - Native Apple TV support improves large-screen reliability ## What's New - **Latest (v3.4.0, 2 weeks ago):** Minor stability improvements and iOS 27 compatibility updates. - **Last Major (v3.4.0, 4 days ago):** Introduced double-tap to seek functionality within the video player. ## App Momentum (Maintenance) {#momentum} - Shipped double-tap seek feature. - Maintains ~45-day update cadence. > **Cadence:** 2 total versions · 1 majors in last 6 months · 15 days since last update · 45 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} iVysílání is an entertainment app that is completely free. With a 4.69/5 rating from 40K reviews, it shows mixed user reception. > **Bottom Line:** Prioritizing stability fixes would address the technical instability currently eroding user trust in this public service utility, ensuring the exclusive national archive remains the primary destination for Czech-language content. **Best for:** Czech-speaking viewers interested in the national television archive, news, sports, and cultural programming. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship stability fixes because frequent crashes are the #1 churn risk → improve session retention ### Outlook: Mixed The outlook for iVysílání remains mixed as the platform balances its role as a vital national archive against persistent technical instability. Improving core reliability is the critical path to preventing churn among the core audience that relies on the archive for domestic programming. - 🔴 Frequent application crashes and playback failures following recent updates disrupt the viewing experience, which erodes the daily active habit. - 🟢 The extensive archive of public television content provides high value for viewers living abroad, driving consistent demand for the platform. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.69/5 | | Total Reviews | 40K | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **iVysílání** (this app) | 4.69/5 | Mixed | Česká televize | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [BestPlay: Play Games & Earn](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.6/5 | n/a | Bestplay | | [BIBLIOTECA LDM](https://marlvel.ai/apps/biblioteca-ldm) | 4.8/5 | Mixed | Esteban Gonzalez | | [DramaBox - Stream Drama Shorts](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) | 4.7/5 | n/a | STORYMATRIX | | [DramaWave - Dramas & Reels](https://marlvel.ai/apps/dramawave-dramas-reels) | 4.7/5 | Mixed | SKYWORK AI PTE LTD | ## Company Profile - **Developer:** Česká televize - **Website:** [https://www.ivysilani.cz](https://www.ivysilani.cz) - **Social:** [Instagram](https://www.instagram.com/ceskatelevize) · [Facebook](https://www.facebook.com/ceskatelevize) · [X/Twitter](https://twitter.com/czechtv) · [YouTube](https://www.youtube.com/ceskatelevize) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/ivys%C3%ADl%C3%A1n%C3%AD/id436780264?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=cz.motion.ivysilani) - **Dev Site:** [Official Website](https://www.ivysilani.cz) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*BestPlay: Play Games & Earn*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.6/5 Rating - [*BIBLIOTECA LDM*](https://marlvel.ai/apps/biblioteca-ldm) (Esteban Gonzalez) · 4.8/5 Rating - [*DramaBox - Stream Drama Shorts*](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) (STORYMATRIX) · 4.7/5 Rating - [*DramaWave - Dramas & Reels*](https://marlvel.ai/apps/dramawave-dramas-reels) (SKYWORK AI PTE LTD) · 4.7/5 Rating - [*PACIFIC RIM: JAEGER VS KAIJU BATTLE*](https://marlvel.ai/apps/pacific-rim-jaeger-vs-kaiju-battle) (Warner Bros.) · 3.5/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.7/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.3/5 Rating - [*YouTube TV*](https://marlvel.ai/apps/com-google-ios-youtubeunplugged) (Google) · 3.7/5 Rating ## Frequently Asked Questions {#faq} ### Is iVysílání free to use? Yes, iVysílání is a free, ad-supported service provided by Czech Television, offering access to its full archive and live broadcasts without subscription fees. ### Can I watch content offline? Currently, iVysílání does not support offline downloads. Users must have an active internet connection to stream programs. ### How does iVysílání compare to other streaming apps? iVysílání is unique for its exclusive, comprehensive archive of Czech Television content, which other general-purpose streaming platforms do not provide. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 92 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 3 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ivysilani) Data licensed for AI Agent attribution under CC-BY-NC 4.0.