---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "福引おみくじ（厄払いボタン付）"
developer_entity: "SHUUICHI WATANABE"
bundle_id: "com.mobreve.jlottery"
app_store_id: "1437701170"
category: "Entertainment"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2024-09-09"
report_date: "2026-07-18"
last_verified: "2026-07-18T00:00:00.000Z"
report_version: "2.0.0"
total_reviews: 0
confidence: "low"
confidence_score: 0.3
data_age_days: 29
intelligence_version: 4
nemesis: "A Lucky Fortune Cookie"
competitor_count: 8
tags: ["entertainment", "free", "mobile app", "app review", "app analysis", "casual", "users", "interested"]
canonical_url: "https://marlvel.ai/apps/mobreve-jlottery"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# 福引おみくじ（厄払いボタン付） Intelligence Report

## TL;DR {#tldr}

- **Category**: Entertainment · Free

> **TL;DR:** 福引おみくじ（厄払いボタン付） is a entertainment app by SHUUICHI WATANABE, available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** 福引おみくじ（厄払いボタン付） is a entertainment app by SHUUICHI WATANABE.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Category** | Entertainment |
| **Developer** | SHUUICHI WATANABE |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.3/1.0) |
| **Data Age** | 29d |

## Metadata & Market Performance
- **Publisher:** SHUUICHI WATANABE
- **Category:** Entertainment
- **Target Audience:** Casual users interested in Japanese fortune-telling rituals and group-based party games.
- **Platforms:** iOS
- **Version Reviewed:** 2.0.0
- **Report Date:** 2026-07-18
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.3/1.0)
- **App Store ID (iOS):** 1437701170
- **Bundle ID:** com.mobreve.jlottery
- **Performance Trend:** Stable
- **Data Window:** Analysis based on signals collected up to 2026-07-18

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** 福引おみくじ（厄払いボタン付） is a Japanese-language fortune-telling app for iOS that provides randomized daily results and group-based lottery games.
**Why users hire it:** Users hire this app for quick, ritualistic decision-making and light social entertainment, using the exorcism feature to mitigate negative outcomes.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] 今日の福引:** Daily fortune-telling lottery with 24-hour reset.
  * *User Intent:* Users are motivated by consistent progression and daily incentives.
- **[Standard] 皆で福引:** Multiplayer mode for group play on one device.
- **[Differentiator] 厄払いボタン:** Video-based exorcism ritual for negative results.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

The app maintains a niche position in the Japanese entertainment category, relying on cultural specificity rather than broad-market social features.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free
- **Analysis:** Monetization is driven by advertisement inventory within the exorcism ritual flow.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Video-based exorcism ritual creates a unique cultural niche
- Multiplayer mode enables single-device group interaction

**Growth Levers:**
- Expand into international markets with localized ritual content
- Integrate wearable notifications for daily fortune reminders


<!-- /section:swot -->
## Recent Changes (v3 → v4) {#recent-changes}

The product strategy shifted from prioritizing viral social sharing to focusing on long-term retention via historical data tracking.

**Overall trend**: Stable
**Compared at**: 2026-07-18

### Medium-impact changes
- **[Added] New weakness: Lack of progression loop** (swot)
- **[Shifted] Contrarian take pivot** (positioning)
- **[Added] New feature gap identified** (features)

<!-- section:rivals -->
## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### 福引おみくじ（厄払いボタン付） vs A Lucky Fortune Cookie
- **[A Lucky Fortune Cookie](https://marlvel.ai/apps/a-lucky-fortune-cookie)** by Innovative Software Solutions, LLC: This app dominates the digital fortune-telling space with a long-standing market presence and high user engagement, directly competing for the same daily ritualistic user base.
  - **Key differences:**
    - Established brand authority with over a decade of market presence and significant user review volume.
    - Focuses on personalized guidance and social sharing features that encourage viral growth and user retention.
    - High-fidelity virtual cookie experience provides a more polished aesthetic compared to this app's basic interface.

### Contenders (Strong Challengers)
- **[Yes or No 2](https://marlvel.ai/apps/yes-or-no-2)** by Stanislav Svec: This app competes for the same 'randomized decision-making' audience, offering a functional alternative for users seeking quick, binary guidance.
  - Incorporates voice-activated input, allowing users to ask questions hands-free for a more interactive experience.
  - Supports multi-language functionality, significantly broadening the potential user base compared to this app's Japanese-only focus.

### Peers (What They Do Better)
- **[Cookie Fortune: Daily Luck](https://marlvel.ai/apps/cookie-fortune-daily-luck)** by JUAN JOSE LOPEZ MOYA: This app occupies the same daily-luck ritual space but emphasizes a more tactile, gamified experience.
  - Utilizes haptic feedback to simulate the physical sensation of breaking a fortune cookie open.
  - Features a 'Cookiary' archive that tracks historical luck, providing a deeper sense of long-term progression.
- **[Mystic Fortune Cookie](https://marlvel.ai/apps/mystic-fortune-cookie)** by Felipe Goya: A direct peer in the daily fortune delivery category, focusing on aesthetic presentation and offline accessibility.
  - Provides full offline access, ensuring users can check their daily fortune without an active internet connection.
  - Employs thematic visuals that offer a more immersive, atmospheric experience than this app's functional UI.
- **[Lucky Draw - Lotto Picker](https://marlvel.ai/apps/lucky-draw-lotto-picker)** by Sea Park: Targets the same audience interested in randomized outcomes, specifically focusing on lottery-style number generation.
  - Specializes in one-tap combination creation for lottery players, prioritizing utility over spiritual or fortune-telling themes.
  - Offers instant refresh capabilities for rapid-fire number generation, catering to users who need quick results.
- **[Lucky Moon](https://marlvel.ai/apps/lucky-moon)** by Stanislav Svec: Shares the same niche of daily predictive entertainment, using celestial themes to provide user insights.
  - Integrates moon-phase interactions to provide predictions based on lunar cycles rather than random lottery draws.
  - Categorizes insights into specific life areas, offering more structured advice than this app's general results.

### New Kids on the Block (What's Innovative)
- **[AskOracle](https://marlvel.ai/apps/askoracle)** by Yahor Vishneuski: A new entrant that modernizes the fortune-telling experience through voice-based AI interactions.
  - Uses a voice-based oracle orb interface to create a more modern, interactive, and mystical user experience.
- **[Simple Coloring Books](https://marlvel.ai/apps/simple-coloring-books)** by Ca Li Sa: While a different format, it competes for the same 'casual entertainment' time-slot as this app.
  - Offers a tap-to-fill coloring system that provides a relaxing, creative alternative to randomized fortune outcomes.

<!-- /section:rivals -->
<!-- section:momentum -->
## App Momentum (Steady) {#momentum}

- Maintains stable daily ritual loop.
- Last major update September 2024.

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

福引おみくじ（厄払いボタン付） is an established entertainment app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** The app successfully carves a cultural niche with its exorcism ritual, but the lack of progression loops limits long-term retention, so the PM should prioritize adding a 'fortune history' archive to increase daily session value.
<!-- speakable-end -->

**Best for:** Casual users interested in Japanese fortune-telling rituals and group-based party games.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Ship a 'fortune history' archive because users lack long-term progression → increase daily session value
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors


- Social sharing (available in A Lucky Fortune Cookie but missing here)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Stable

The casual fortune-telling market is consolidating around apps with strong social sharing and historical tracking features. The subject app remains stable but exposed to churn if competitors continue to iterate on social mechanics.

- ⚪ The app maintains a consistent feature set without aggressive expansion, which preserves its niche appeal but limits growth in a competitive market.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Stable |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **福引おみくじ（厄払いボタン付）** (this app) | N/A/5 | N/A | SHUUICHI WATANABE |
| [Simple Coloring Books](https://marlvel.ai/apps/simple-coloring-books) | N/A/5 | N/A | Ca Li Sa |
| [Lucky Moon](https://marlvel.ai/apps/lucky-moon) | 3.0/5 | N/A | Stanislav Svec |
| [Yes or No 2](https://marlvel.ai/apps/yes-or-no-2) | N/A/5 | N/A | Stanislav Svec |
| [Mystic Fortune Cookie](https://marlvel.ai/apps/mystic-fortune-cookie) | 5.0/5 | N/A | Felipe Goya |
| [A Lucky Fortune Cookie](https://marlvel.ai/apps/a-lucky-fortune-cookie) | 4.8/5 | Excited | Innovative Software Solutions, LLC |

## Company Profile
- **Developer:** SHUUICHI WATANABE
- **Website:** [https://mobreve.com/index.html](https://mobreve.com/index.html)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/%E7%A6%8F%E5%BC%95%E3%81%8A%E3%81%BF%E3%81%8F%E3%81%98-%E5%8E%84%E6%89%95%E3%81%84%E3%83%9C%E3%82%BF%E3%83%B3%E4%BB%98/id1437701170?uo=4)
- **Dev Site:** [Official Website](https://mobreve.com/index.html)
- **Sources:** Developer website content, About us / company information, App store metadata.

## Related Intel Reports
- [*Simple Coloring Books*](https://marlvel.ai/apps/simple-coloring-books) (Ca Li Sa) · N/A Rating
- [*Lucky Moon*](https://marlvel.ai/apps/lucky-moon) (Stanislav Svec) · 3.0/5 Rating
- [*Yes or No 2*](https://marlvel.ai/apps/yes-or-no-2) (Stanislav Svec) · N/A Rating
- [*Mystic Fortune Cookie*](https://marlvel.ai/apps/mystic-fortune-cookie) (Felipe Goya) · 5.0/5 Rating
- [*A Lucky Fortune Cookie*](https://marlvel.ai/apps/a-lucky-fortune-cookie) (Innovative Software Solutions, LLC) · 4.8/5 Rating | Positive Sentiment
- [*Cookie Fortune: Daily Luck*](https://marlvel.ai/apps/cookie-fortune-daily-luck) (JUAN JOSE LOPEZ MOYA) · 3.0/5 Rating
- [*AskOracle*](https://marlvel.ai/apps/askoracle) (Yahor Vishneuski) · N/A Rating
- [*Lucky Draw - Lotto Picker*](https://marlvel.ai/apps/lucky-draw-lotto-picker) (Sea Park) · 5.0/5 Rating
- [*BESTPLAY Play to earn & donate*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.7/5 Rating
- [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) (Gimica GmbH) · 4.7/5 Rating

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 29 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/mobreve-jlottery)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.