--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Painting Therapy by Number" developer_entity: "Wilson Tjoa" bundle_id: "com.paintbynumber.paintbynumber" app_store_id: "1410839493" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-01-19" report_date: "2026-09-27" last_verified: "2026-09-27T00:00:00.000Z" report_version: "1.4" total_reviews: 366 overall_rating: 4.7 confidence: "low" confidence_score: 0.05 data_age_days: 3 momentum_velocity: "zombie" intelligence_version: 2 tags: ["entertainment", "free", "mobile app", "app review", "app analysis", "casual", "mobile", "users"] canonical_url: "https://marlvel.ai/apps/painting-therapy-by-number" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Painting Therapy by Number Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Free - **Signal**: Rating 4.71 > **TL;DR:** Painting Therapy by Number is a entertainment app by Wilson Tjoa, rated 4.71/5 by 366 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Painting Therapy by Number is a entertainment app by Wilson Tjoa. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (366 reviews) | | **Category** | Entertainment | | **Developer** | Wilson Tjoa | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 3d | ## Metadata & Market Performance - **Publisher:** Wilson Tjoa - **Category:** Entertainment - **Target Audience:** Casual mobile users seeking low-stress, repetitive digital entertainment. - **Platforms:** iOS - **Version Reviewed:** 1.4 - **Report Date:** 2026-09-27 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1410839493 - **Bundle ID:** com.paintbynumber.paintbynumber - **Data Window:** Analysis based on signals collected up to 2026-09-27 ## Executive Snapshot **What it is:** Painting Therapy by Number is a casual, tap-to-fill coloring game for mobile users on iOS. **Why users hire it:** Users open the app to find a low-cognitive-load, repetitive activity that serves as a digital stress-relief tool during short breaks. ## App DNA (Features & Intent) - **[Basic] Tap-to-Fill Mechanics:** Simplified coloring interaction requiring only single taps to fill numbered segments, maximizing session duration for ad-inventory. - **[Differentiator] Time-lapse Sharing:** Generates video recordings of the coloring process for social sharing, acting as an organic acquisition lever. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Daily Content Updates:** New graphics provided for coloring, expanding ad-impression inventory via daily engagement cycles. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Painting Therapy by Number holds a 4.7-star rating across 366 reviews, yet the seven-year update gap signals a lack of active market competition. The absence of IAP or subscription tiers limits revenue potential compared to modern category rivals that leverage hybrid monetization. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all core features - **Analysis:** Monetization relies entirely on ad-supported engagement, as no subscription or IAP tiers are defined in the store metadata. ## SWOT Analysis {#swot} **Core Strengths:** - Tap-to-fill mechanic maximizes ad-inventory per session **Growth Levers:** - Introduce subscription tier to diversify revenue ## What's New - **Latest (v1.4, 7 years ago):** General bug fixes and performance optimizations. ## App Momentum (Zombie) {#momentum} - No major updates since 2019. - Maintains 4.7-star rating baseline. > **Cadence:** 1 total versions · 0 majors in last 6 months · 2807 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Painting Therapy by Number is an entertainment app that is completely free. It holds a 4.71/5 rating from 366 reviews. > **Bottom Line:** Painting Therapy by Number rests on a high-rated, simple core, but the seven-year development silence makes it a legacy asset. Transitioning to a modern content-refresh cadence would be required to unlock new growth, but the current maintenance posture suggests a sunset trajectory. **Best for:** Casual mobile users seeking low-stress, repetitive digital entertainment. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit ad-fill rates because the app is in a multi-year maintenance state → stabilize revenue baseline ### Outlook: Declining The casual coloring market is consolidating around apps that offer weekly content drops and social-competitive features. Painting Therapy by Number is increasingly exposed to churn as its static library fails to provide the novelty required for long-term retention. - 🔴 The seven-year development hiatus prevents the app from competing with modern live-ops, which will accelerate user churn to fresher alternatives. - ⚪ The 4.7-star rating baseline indicates the core coloring mechanic remains satisfying, even if the content library is no longer expanding. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 366 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Painting Therapy by Number** (this app) | 4.71/5 | N/A | Wilson Tjoa | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [BestPlay: Play Games & Earn](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.6/5 | n/a | Bestplay | | [BIBLIOTECA LDM](https://marlvel.ai/apps/biblioteca-ldm) | 4.8/5 | Mixed | Esteban Gonzalez | | [DramaBox - Stream Drama Shorts](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) | 4.7/5 | n/a | STORYMATRIX | | [DramaWave - Dramas & Reels](https://marlvel.ai/apps/dramawave-dramas-reels) | 4.7/5 | Mixed | SKYWORK AI PTE LTD | ## Company Profile - **Developer:** Wilson Tjoa ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/painting-therapy-by-number/id1410839493?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*BestPlay: Play Games & Earn*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.6/5 Rating - [*BIBLIOTECA LDM*](https://marlvel.ai/apps/biblioteca-ldm) (Esteban Gonzalez) · 4.8/5 Rating - [*DramaBox - Stream Drama Shorts*](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) (STORYMATRIX) · 4.7/5 Rating - [*DramaWave - Dramas & Reels*](https://marlvel.ai/apps/dramawave-dramas-reels) (SKYWORK AI PTE LTD) · 4.7/5 Rating - [*PACIFIC RIM: JAEGER VS KAIJU BATTLE*](https://marlvel.ai/apps/pacific-rim-jaeger-vs-kaiju-battle) (Warner Bros.) · 3.5/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.7/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.3/5 Rating - [*YouTube TV*](https://marlvel.ai/apps/com-google-ios-youtubeunplugged) (Google) · 3.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 3 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/painting-therapy-by-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.