--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Recolor: Adult Coloring Book" developer_entity: "Sumoing Ltd" bundle_id: "com.sumoing.recolor" app_store_id: "1027352017" category: "Entertainment" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-22" report_date: "2026-04-14" report_version: "5.6.10" total_reviews: 192347 overall_rating: 4.06 confidence: "low" confidence_score: 0.05 data_age_days: 13 intelligence_version: 2 tags: ["entertainment", "freemium", "mobile app", "app review", "app analysis", "adults", "seeking", "daily"] canonical_url: "https://marlvel.ai/intel-report/entertainment/recolor-adult-coloring-book" license: "CC-BY-NC 4.0" --- # Recolor: Adult Coloring Book App Audit > **TL;DR:** Recolor: Adult Coloring Book is a entertainment app by Sumoing Ltd, rated 4.06/5 by 192.3K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Recolor: Adult Coloring Book is a entertainment app by Sumoing Ltd. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.06/5 (192.3K reviews) | | **Category** | Entertainment | | **Developer** | Sumoing Ltd | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 13d | ## Metadata & Market Performance - **Publisher:** Sumoing Ltd - **Category:** Entertainment - **Target Audience:** Adults seeking a daily mindfulness practice and creative outlet through digital art. - **Platforms:** iOS & Android - **Version Audited:** 5.6.10 - **Audit Date:** 2026-04-14 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1027352017 - **Bundle ID:** com.sumoing.recolor - **Google Play ID:** com.sumoing.recolor - **Data Window:** Analysis based on signals collected up to 2026-04-14 - **Short Description:** Color now. 5000 colouring book pages open all. limited time only. ## Executive Snapshot Recolor is a digital coloring platform designed to provide mindfulness and stress relief through creative expression. With a library of over 5,000 professional illustrations and a community of 50 million users, it stands as a leading app in the entertainment category. ## App DNA (Features & Intent) - **[Standard] Extensive Illustration Library:** Access over 5,000 unique coloring pages across categories like mandalas, florals, animals, and fashion. - **[Standard] Creative Customization Tools:** Utilize 70+ color palettes, gradients, and crayons alongside 80+ effects and filters to personalize artwork. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] User-Generated Content Support:** Import personal drawings or photos to transform them into custom coloring projects. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Daily Content Updates:** Receive three new free coloring pages every day to maintain consistent engagement. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Monetization Strategy - **Model:** Freemium ## The "So What?" (Strategic Takeaway) Recolor: Adult Coloring Book is an established entertainment app that is free with in-app purchases. With a 4.06/5 rating from 192.3K reviews, it shows polarized user reception. > **Bottom Line:** Recolor is a high-scale, community-driven coloring app that combines a massive professional content library with robust creative editing tools. **Best for:** Adults seeking a daily mindfulness practice and creative outlet through digital art. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.06/5 | | Total Reviews | 192.3K | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Recolor: Adult Coloring Book** (this app) | 4.06/5 | N/A | Sumoing Ltd | | [BESTPLAY Play to earn & donate](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) | 4.7/5 | Mixed | Bestplay | | [JustPlay: Earn Loyalty Rewards](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) | 4.7/5 | Mixed | Gimica GmbH | | [TikTok - Videos, Shop & LIVE](https://marlvel.ai/intel-report/entertainment/tiktok-videos-shop-live) | 4.4/5 | Frustrated | TikTok Ltd. | | [JustPlay: Earn Money or Donate](https://marlvel.ai/intel-report/entertainment/justplay-earn-money-or-donate) | 4.4/5 | Mixed | JustPlay GmbH | | [Leprecam](https://marlvel.ai/intel-report/entertainment/leprecam) | 4.2/5 | Mixed | Asinine Games Inc | ## Company Profile - **Developer:** Sumoing Ltd - **Website:** [https://www.recolor.com](https://www.recolor.com) - **Social:** [Instagram](https://www.instagram.com/recolorapp_official) · [Facebook](https://www.facebook.com/recolorapp) · [YouTube](https://www.youtube.com/channel/UCPxC5Md_9B1nsiLL_-nFjmA) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/recolor-adult-coloring-book/id1027352017?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.sumoing.recolor&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.recolor.com) - **Sources:** App store metadata. ## Related Intel Reports - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) (Bestplay) — 4.7/5 Rating | Mixed Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) (Gimica GmbH) — 4.7/5 Rating | Mixed Sentiment - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/intel-report/entertainment/tiktok-videos-shop-live) (TikTok Ltd.) — 4.4/5 Rating | Negative Sentiment - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/intel-report/entertainment/justplay-earn-money-or-donate) (JustPlay GmbH) — 4.4/5 Rating | Mixed Sentiment - [*Leprecam*](https://marlvel.ai/intel-report/entertainment/leprecam) (Asinine Games Inc) — 4.2/5 Rating | Mixed Sentiment - [*Starrd - AI Video Generator*](https://marlvel.ai/intel-report/entertainment/starrd-ai-video-generator) (Ian Brillantes) — N/A Rating | N/A Sentiment - [*Sleighed: AI Christmas Videos*](https://marlvel.ai/intel-report/entertainment/sleighed-ai-christmas-videos) (Ian Brillantes) — 5.0/5 Rating | N/A Sentiment - [*Animation Creator*](https://marlvel.ai/intel-report/entertainment/com-red-software-iflipbook) (miSoft) — 4.3/5 Rating | N/A Sentiment - [*Irishmoji*](https://marlvel.ai/intel-report/entertainment/irishmoji) (Dualverse, Inc.) — 4.7/5 Rating | N/A Sentiment - [*My Row Counter, Knit & Crochet*](https://marlvel.ai/intel-report/entertainment/my-row-counter-knit-crochet) (AnnapurnApp Technologies UG haftungsbeschrankt) — 4.8/5 Rating | N/A Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 13 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/entertainment/recolor-adult-coloring-book) Data licensed for AI Agent attribution under CC-BY-NC 4.0.