--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Score Keeper." developer_entity: "Matthew Hiles" bundle_id: "com.mwhsoftware.scorekeeper" app_store_id: "6451393284" google_play_id: "com.imagenuity.scorekeepr" category: "Entertainment" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-16" report_date: "2026-08-24" last_verified: "2026-08-24T00:00:00.000Z" report_version: "3.3.1" total_reviews: 454 overall_rating: 3.1 confidence: "low" confidence_score: 0.2 data_age_days: 38 momentum_velocity: "active" intelligence_version: 3 tags: ["entertainment", "freemium", "mobile app", "app review", "app analysis", "casual", "players", "families"] canonical_url: "https://marlvel.ai/apps/score-keeper" license: "CC-BY-NC 4.0" content_version: "v2" --- # Score Keeper. Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Freemium - **Signal**: Rating 3.13 > **TL;DR:** Score Keeper. is a entertainment app by Matthew Hiles, rated 3.13/5 by 454 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Score Keeper. is a entertainment app by Matthew Hiles. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.13/5 (454 reviews) | | **Category** | Entertainment | | **Developer** | Matthew Hiles | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 38d | ## Metadata & Market Performance - **Publisher:** Matthew Hiles - **Category:** Entertainment - **Target Audience:** Casual game players and families needing a digital score pad for board games, card games, or sports. - **Platforms:** iOS & Android - **Version Reviewed:** 1.5.0 - **Report Date:** 2026-08-24 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6451393284 - **Bundle ID:** com.mwhsoftware.scorekeeper - **Google Play ID:** com.imagenuity.scorekeepr - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-24 ## Executive Snapshot **What it is:** Score Keeper. is a digital score-tracking utility for board games and sports, available on iOS and Android. **Why users hire it:** The app removes the friction of manual scorekeeping during game nights, providing a persistent digital record that replaces physical paper pads. ## App DNA (Features & Intent) - **[Standard] Score Management:** Maintains a list of players and tracks individual scores for sports or board games. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Quick Point Adjustment:** Allows adding or subtracting points with fixed value buttons for rapid input. - **[Differentiator] iCloud Sync:** Synchronizes game data across iOS devices via iCloud. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Score Keeper. occupies a niche utility space, relying on a $1.99 price point on iOS to monetize while maintaining a free, ad-supported presence on Android. The lack of recent major feature updates suggests a maintenance-focused posture rather than an aggressive growth strategy. ## Monetization Strategy - **Model:** Freemium - **Tiers:** iOS: $1.99 upfront, Android: Free with ads - **Price:** iOS: $1.99 - **Analysis:** Monetization is split between a $1.99 upfront cost on iOS and an ad-supported free model on Android. ## SWOT Analysis {#swot} **Core Strengths:** - iCloud sync increases switching costs by locking game history to the user's Apple account **Growth Levers:** - Adding automated tournament bracket generation would capture the sports-focused segment ## Recent Changes (v2 → v3) {#recent-changes} Score Keeper transitioned from a free utility to a split monetization model, charging $1.99 on iOS while retaining an ad-supported free model on Android. This shift highlights a new competitive vulnerability regarding user acquisition costs compared to free-to-play rivals. **Overall trend**: Mixed **Compared at**: 2026-08-24 ### High-impact changes - **[Shifted] Monetization Model Split** (pricing) ### Medium-impact changes - **[Improved] iCloud Sync Repositioning** (features) - **[Added] New SWOT Items** (swot) ## App Momentum (Active) {#momentum} - Ships minor UI and compatibility updates. - Maintains maintenance-mode release cadence. > **Cadence:** 5 total versions · 0 majors in last 6 months · 66 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Score Keeper. is an entertainment app that is free with in-app purchases. It holds a 3.13/5 rating from 454 reviews. > **Bottom Line:** Transitioning the iOS version to a freemium model would remove the barrier to entry that currently favors free, ad-supported competitors. This shift would unlock a larger user base and increase install velocity, which is necessary to maintain relevance in a crowded utility category. **Best for:** Casual game players and families needing a digital score pad for board games, card games, or sports. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Pivot the iOS pricing model to freemium with an IAP unlock because the $1.99 barrier limits top-of-funnel acquisition → increase install velocity. ### Outlook: Stable The casual utility market is consolidating around free, ad-supported apps that offer frequent feature updates. Score Keeper. remains in maintenance mode, which leaves it exposed to more aggressive, free-to-play competitors that can better capture the casual-entry funnel. - ⚪ The maintenance-mode release cadence suggests a focus on stability over feature expansion, which limits the ability to capture new market segments. - 🔴 The $1.99 iOS price point creates a competitive disadvantage against free, ad-supported rivals that are actively capturing the casual-entry funnel. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.13/5 | | Total Reviews | 454 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Score Keeper.** (this app) | 3.13/5 | N/A | Matthew Hiles | | [BESTPLAY Play to earn & donate](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.7/5 | n/a | Bestplay | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [DramaBox - Stream Drama Shorts](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) | 4.7/5 | n/a | STORYMATRIX | | [DramaWave - Dramas & Reels](https://marlvel.ai/apps/dramawave-dramas-reels) | 4.7/5 | Mixed | SKYWORK AI PTE LTD | | [Ghost Science M3](https://marlvel.ai/apps/ghost-science-m3) | 3.1/5 | Excited | Michael Weber | ## Company Profile - **Developer:** Matthew Hiles - **Website:** [https://mwhsoftware.com](https://mwhsoftware.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/score-keeper/id6451393284?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.imagenuity.scorekeepr&hl=en&gl=us) - **Dev Site:** [Official Website](https://mwhsoftware.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.7/5 Rating - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*DramaBox - Stream Drama Shorts*](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) (STORYMATRIX) · 4.7/5 Rating - [*DramaWave - Dramas & Reels*](https://marlvel.ai/apps/dramawave-dramas-reels) (SKYWORK AI PTE LTD) · 4.7/5 Rating - [*Ghost Science M3*](https://marlvel.ai/apps/ghost-science-m3) (Michael Weber) · 3.1/5 Rating | Positive Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) (Gimica GmbH) · 4.7/5 Rating - [*Leprecam*](https://marlvel.ai/apps/leprecam) (Asinine Games Inc) · 4.3/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.8/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.3/5 Rating ## Frequently Asked Questions {#faq} ### Is Score Keeper. free to use? Score Keeper. is free on Android with ad support, while the iOS version requires a $1.99 upfront purchase. ### Does Score Keeper. work for sports scores? Yes, the app is designed to track scores for both board games and sports, allowing users to manage player lists and add or subtract points. ### Can I sync my scores across devices? Yes, Score Keeper. supports iCloud synchronization, which allows users to sync game data across their iOS devices. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 38 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/score-keeper) Data licensed for AI Agent attribution under CC-BY-NC 4.0.