--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Super Color® - Paint by Number" developer_entity: "Alto Social Inc" bundle_id: "com.supercolor.app" app_store_id: "1521972561" category: "Entertainment" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-28" report_date: "2026-10-03" last_verified: "2026-10-03T00:00:00.000Z" report_version: "2.7.1" total_reviews: 113121 overall_rating: 4.7 confidence: "low" confidence_score: 0.15 data_age_days: 36 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["entertainment", "freemium", "mobile app", "app review", "app analysis", "adults", "seeking", "stress-relief"] canonical_url: "https://marlvel.ai/apps/super-color-paint-by-number" license: "CC-BY-NC 4.0" content_version: "v2" --- # Super Color® - Paint by Number Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Freemium - **Signal**: Rating 4.74 > **TL;DR:** Super Color® - Paint by Number is a entertainment app by Alto Social Inc, rated 4.74/5 by 113.1K users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Super Color® - Paint by Number is a entertainment app by Alto Social Inc. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.74/5 (113.1K reviews) | | **Category** | Entertainment | | **Developer** | Alto Social Inc | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 36d | ## Metadata & Market Performance - **Publisher:** Alto Social Inc - **Category:** Entertainment - **Target Audience:** Adults seeking stress-relief activities through simple, guided digital art creation. - **Platforms:** iOS - **Version Reviewed:** 2.7.1 - **Report Date:** 2026-10-03 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 1521972561 - **Bundle ID:** com.supercolor.app - **Data Window:** Analysis based on signals collected up to 2026-10-03 ## Executive Snapshot **What it is:** Super Color® is a paint-by-number digital art app for adults, available on iOS. **Why users hire it:** The app removes the cognitive friction of artistic creation by providing a guided, number-coded interaction loop that serves as a stress-relief tool. ## App DNA (Features & Intent) - **[Differentiator] Hand-drawn coloring library:** Original, non-stock artwork provided for coloring tasks. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Daily content updates:** New coloring pages added to the library every day. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Super Color® holds a 4.74-star rating across 113,121 total ratings on the App Store. The lack of recent major updates suggests a stable, maintenance-focused position rather than an aggressive growth phase. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free plan, Upgradable subscription - **Analysis:** Freemium model uses a subscription gate for advanced access, with payment processed via Apple App Store account. ## SWOT Analysis {#swot} **Core Strengths:** - Hand-drawn library creates a barrier against generic stock-asset rivals **Growth Levers:** - Localized pricing tiers could capture underserved high-ARPU segments ## What's New - **Latest (v2.7.1, 1 months ago):** Enhanced the core coloring experience. ## App Momentum (Maintenance) {#momentum} - Ships minor bug fixes only. - Maintains 35-day update interval. > **Cadence:** 1 total versions · 0 majors in last 6 months · 35 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Super Color® - Paint by Number is an entertainment app that is free with in-app purchases. It holds a 4.74/5 rating from 113.1K reviews. > **Bottom Line:** Super Color® relies on its original content library to retain users, but the current maintenance-mode release cadence leaves the app vulnerable to rivals with faster live-ops cycles. Prioritizing a consistent update schedule would defend the current rating baseline against churn. **Best for:** Adults seeking stress-relief activities through simple, guided digital art creation. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Ship a consistent weekly content-update cadence because the current 35-day gap signals maintenance mode → increase repeat-open frequency. ### Outlook: Stable The digital art category is shifting toward higher-frequency content updates and social-sharing features. Super Color® remains stable due to its original content library, but the lack of recent major releases leaves it exposed to rivals that can iterate faster. The PM should focus on content-delivery consistency to maintain the current rating baseline. - ⚪ The 35-day update gap indicates a maintenance-mode posture, limiting the app's ability to respond to competitive feature shifts. - 🟢 The 4.74-star rating across 113,121 ratings confirms the core guided-coloring loop remains effective for the existing user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.74/5 | | Total Reviews | 113.1K | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 2 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Super Color® - Paint by Number** (this app) | 4.74/5 | N/A | Alto Social Inc | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [BestPlay: Play Games & Earn](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.6/5 | n/a | Bestplay | | [BIBLIOTECA LDM](https://marlvel.ai/apps/biblioteca-ldm) | 4.8/5 | Mixed | Esteban Gonzalez | | [DramaBox - Stream Drama Shorts](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) | 4.7/5 | n/a | STORYMATRIX | | [DramaWave - Dramas & Reels](https://marlvel.ai/apps/dramawave-dramas-reels) | 4.7/5 | Mixed | SKYWORK AI PTE LTD | ## Company Profile - **Developer:** Alto Social Inc - **Website:** [https://supercolorapp.com](https://supercolorapp.com) - **Social:** [Instagram](https://www.instagram.com/supercolorapp) · [Facebook](https://www.facebook.com/supercolorapp) ## Data Sources & Links - **App Store ID:** 1521972561 - **Dev Site:** [Official Website](https://supercolorapp.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*BestPlay: Play Games & Earn*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.6/5 Rating - [*BIBLIOTECA LDM*](https://marlvel.ai/apps/biblioteca-ldm) (Esteban Gonzalez) · 4.8/5 Rating - [*DramaBox - Stream Drama Shorts*](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) (STORYMATRIX) · 4.7/5 Rating - [*DramaWave - Dramas & Reels*](https://marlvel.ai/apps/dramawave-dramas-reels) (SKYWORK AI PTE LTD) · 4.7/5 Rating - [*PACIFIC RIM: JAEGER VS KAIJU BATTLE*](https://marlvel.ai/apps/pacific-rim-jaeger-vs-kaiju-battle) (Warner Bros.) · 3.5/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.7/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.3/5 Rating - [*YouTube TV*](https://marlvel.ai/apps/com-google-ios-youtubeunplugged) (Google) · 3.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Super Color® suitable for casual users? Yes, Super Color® is designed for casual users, as it requires no specific artistic skills and uses a simple, guided number-coded coloring interface. ### Does Super Color® require a subscription? Super Color® starts with a free plan, but advanced content and features are gated behind an optional subscription that can be managed via the App Store. ### What makes Super Color® different from other coloring apps? Super Color® distinguishes itself by using original, hand-drawn pictures rather than generic stock images, providing a more unique content library for users. ### Are there free alternatives to Super Color®? There are many paint-by-number apps available on the App Store, but most rely on stock-asset libraries, whereas Super Color® focuses on original, hand-drawn content. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 36 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/super-color-paint-by-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.