--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Tarot Daily" developer_entity: "MoodWorks" bundle_id: "com.moodworks.tarot-daily" app_store_id: "631184728" category: "Entertainment" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-01-30" report_date: "2026-09-16" last_verified: "2026-09-16T00:00:00.000Z" report_version: "2.0" total_reviews: 125 overall_rating: 4.7 confidence: "low" confidence_score: 0.05 data_age_days: 15 momentum_velocity: "zombie" intelligence_version: 2 tags: ["entertainment", "freemium", "mobile app", "app review", "app analysis", "individuals", "seeking", "daily"] canonical_url: "https://marlvel.ai/apps/tarot-daily" license: "CC-BY-NC 4.0" content_version: "v2" --- # Tarot Daily Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Freemium - **Signal**: Rating 4.73 > **TL;DR:** Tarot Daily is a entertainment app by MoodWorks, rated 4.73/5 by 125 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Tarot Daily is a entertainment app by MoodWorks. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.73/5 (125 reviews) | | **Category** | Entertainment | | **Developer** | MoodWorks | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 15d | ## Metadata & Market Performance - **Publisher:** MoodWorks - **Category:** Entertainment - **Target Audience:** Individuals seeking daily spiritual guidance, personal reflection, or entertainment through tarot-based divination. - **Platforms:** iOS - **Version Reviewed:** 2.0 - **Report Date:** 2026-09-16 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 631184728 - **Bundle ID:** com.moodworks.tarot-daily - **Data Window:** Analysis based on signals collected up to 2026-09-16 ## Executive Snapshot **What it is:** Tarot Daily is a divination app for iOS that provides tarot readings and card meanings via a virtual coin system. **Why users hire it:** The app serves users seeking daily spiritual reflection, but its long-term stagnation means it now functions primarily as a static reference tool rather than an active habit-forming experience. ## App DNA (Features & Intent) - **[Differentiator] Fortune Coin System:** Virtual currency required to unlock daily tarot readings, with a daily allowance of 35 coins. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Reading History and Notes:** Persistent storage of past readings and user-generated journal entries. - **[Standard] Card Look-up:** Reference database for meanings of all 78 cards in the deck. ## Market Position {#market-position} Tarot Daily holds a legacy position in the Entertainment category, with its last major update occurring over seven years ago. The lack of recent activity relative to the broader wellness market signals a decline in competitive relevance. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with daily coin allowance, In-app purchases for additional fortune coin packs - **Analysis:** The freemium model uses a consumable virtual currency to gate content, allowing free access while monetizing power users via coin pack purchases. ## SWOT Analysis {#swot} **Core Strengths:** - Extensive 78-card deck and 100+ spread library - Persistent user-generated history and notes **Growth Levers:** - Modernizing monetization via subscription-based models ## What's New - **Latest (v2.0, 7 years ago):** Introduced a streamlined interface, lock screen daily advice cards, and a Favorites feature for tracking spreads. ## App Momentum (Zombie) {#momentum} - No updates for 2,786 days. - Maintenance-mode status since early 2019. > **Cadence:** 1 total versions · 1 majors in last 6 months · 2785 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Tarot Daily is an entertainment app that is free with in-app purchases. It holds a 4.73/5 rating from 125 reviews. > **Bottom Line:** Tarot Daily functions as a static reference tool, and its lack of development over the last seven years makes it a legacy asset that will continue to lose ground to active, subscription-based wellness competitors. **Best for:** Individuals seeking daily spiritual guidance, personal reflection, or entertainment through tarot-based divination. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the virtual coin system because the maintenance-only cadence prevents effective monetization → reduce user friction ### Outlook: Declining The divination market is shifting toward subscription-based wellness apps with frequent content drops, leaving Tarot Daily in a vulnerable, maintenance-only state. The lack of updates over the last seven years means the app is effectively in sunset mode, with no mechanism to capture new users or retain existing ones against modern competition. - 🔴 The 2,786-day update gap indicates a total lack of feature expansion, which accelerates user churn to more active divination platforms. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.73/5 | | Total Reviews | 125 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Tarot Daily** (this app) | 4.73/5 | N/A | MoodWorks | | [BestPlay: Play Games & Earn](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.6/5 | n/a | Bestplay | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [BIBLIOTECA LDM](https://marlvel.ai/apps/biblioteca-ldm) | 4.8/5 | Mixed | Esteban Gonzalez | | [DramaBox - Stream Drama Shorts](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) | 4.7/5 | n/a | STORYMATRIX | | [DramaWave - Dramas & Reels](https://marlvel.ai/apps/dramawave-dramas-reels) | 4.7/5 | Mixed | SKYWORK AI PTE LTD | ## Company Profile - **Developer:** MoodWorks - **Website:** [https://www.moodworks.com/#!tarot-daily/c21go](https://www.moodworks.com/#!tarot-daily/c21go) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/tarot-daily/id631184728?uo=4) - **Dev Site:** [Official Website](https://www.moodworks.com/#!tarot-daily/c21go) - **Sources:** App store metadata. ## Related Intel Reports - [*BestPlay: Play Games & Earn*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.6/5 Rating - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*BIBLIOTECA LDM*](https://marlvel.ai/apps/biblioteca-ldm) (Esteban Gonzalez) · 4.8/5 Rating - [*DramaBox - Stream Drama Shorts*](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) (STORYMATRIX) · 4.7/5 Rating - [*DramaWave - Dramas & Reels*](https://marlvel.ai/apps/dramawave-dramas-reels) (SKYWORK AI PTE LTD) · 4.7/5 Rating - [*Ghost Science M3*](https://marlvel.ai/apps/ghost-science-m3) (Michael Weber) · 3.1/5 Rating | Positive Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) (Gimica GmbH) · 4.7/5 Rating - [*Leprecam*](https://marlvel.ai/apps/leprecam) (Asinine Games Inc) · 4.3/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Tarot Daily still being updated? No, Tarot Daily has not received a major update since early 2019, making it a legacy application with no active development. ### How does Tarot Daily monetize? Tarot Daily uses a freemium model where users receive a daily allowance of fortune coins, with the option to purchase additional coin packs via in-app purchases. ### What are some alternatives to Tarot Daily? Users looking for more active tarot experiences should consider newer wellness and divination apps that offer frequent content updates and modern social features. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 15 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/tarot-daily) Data licensed for AI Agent attribution under CC-BY-NC 4.0.