--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "The Movie Tracker" developer_entity: "Mark Mccoid" bundle_id: "com.mccoidco.movietracker" app_store_id: "1536276598" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2022-07-14" report_date: "2026-08-12" last_verified: "2026-08-12T00:00:00.000Z" report_version: "1.1.4" total_reviews: 3 overall_rating: 5 confidence: "low" confidence_score: 0 data_age_days: 49 momentum_velocity: "zombie" intelligence_version: 3 tags: ["entertainment", "free", "mobile app", "app review", "app analysis", "movie", "enthusiasts", "require"] canonical_url: "https://marlvel.ai/apps/the-movie-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- # The Movie Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Free - **Signal**: Rating 5 > **TL;DR:** The Movie Tracker is a entertainment app by Mark Mccoid, rated 5/5 by 3 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** The Movie Tracker is a entertainment app by Mark Mccoid. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (3 reviews) | | **Category** | Entertainment | | **Developer** | Mark Mccoid | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0/1.0) | | **Data Age** | 49d | ## Metadata & Market Performance - **Publisher:** Mark Mccoid - **Category:** Entertainment - **Target Audience:** Movie enthusiasts who require a manual organization tool to track their watchlists and filter content by custom criteria. - **Platforms:** iOS - **Version Reviewed:** 1.1.4 - **Report Date:** 2026-08-12 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0/1.0) - **App Store ID (iOS):** 1536276598 - **Bundle ID:** com.mccoidco.movietracker - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-12 ## Executive Snapshot **What it is:** The Movie Tracker is a free, manual-entry organization tool for movie enthusiasts to categorize and filter their watchlists. **Why users hire it:** Users hire the app to maintain a private, custom-tagged database of movies, serving those who prefer manual control over automated recommendation engines. ## App DNA (Features & Intent) - **[Standard] Custom Tagging:** User-defined labels applied to movies for categorization and organization. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Saved Searches:** Stored query configurations based on tags and genre data accessible via pull-out menu. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} The Movie Tracker maintains a niche utility position in the Entertainment category with a 5-star rating based on 3 reviews. The lack of updates for 1489 days signals a product in maintenance-mode, limiting its ability to compete with modern, automated discovery apps. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is distributed as a free utility with no visible subscription or in-app purchase tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Custom tagging mechanism enables granular, user-defined content organization **Growth Levers:** - Integration of automated movie metadata APIs could reduce manual entry friction ## Recent Changes (v2 → v3) {#recent-changes} The app's outlook has downgraded from stable to declining, with the developer's recommended strategy shifting from feature investment to product sunsetting. **Overall trend**: Declining **Compared at**: 2026-08-12 ### High-impact changes - **[Shifted] Strategic Outlook Downgrade** (positioning) - **[Shifted] PM Action Pivot** (positioning) ### Medium-impact changes - **[Shifted] Market Position Context** (positioning) ## What's New - **Latest (v1.1.4, 4 years ago):** Added the ability for users to delete their account and all associated data. ## App Momentum (Zombie) {#momentum} - Quiet 4 years, no feature updates. - Last major release July 2022. > **Cadence:** 1 total versions · 1 majors in last 6 months · 1489 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} The Movie Tracker is an entertainment app that is completely free. It holds a 5/5 rating from 3 reviews. > **Bottom Line:** The Movie Tracker provides a stable manual organization tool, but the complete lack of feature updates since 2022 signals a zombie product state, so users should anticipate potential compatibility issues with future OS releases. **Best for:** Movie enthusiasts who require a manual organization tool to track their watchlists and filter content by custom criteria. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the product because the 4-year update gap indicates no path to growth → reduce brand liability ### Outlook: Declining The category is shifting toward automated discovery and social-sharing features, leaving manual-entry tools like The Movie Tracker increasingly isolated. The lack of development momentum suggests the app will continue to lose relevance as users migrate to platforms that require less manual effort. - 🔴 The 1489-day update gap indicates the product is in maintenance-mode, which increases the risk of failure during future OS updates. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 3 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **The Movie Tracker** (this app) | 5/5 | N/A | Mark Mccoid | | [BESTPLAY Play to earn & donate](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.7/5 | n/a | Bestplay | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [Ghost Science M3](https://marlvel.ai/apps/ghost-science-m3) | 3.1/5 | Excited | Michael Weber | | [JustPlay: Earn Loyalty Rewards](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) | 4.7/5 | Mixed | Gimica GmbH | | [Leprecam](https://marlvel.ai/apps/leprecam) | 4.3/5 | N/A | Asinine Games Inc | ## Company Profile - **Developer:** Mark Mccoid ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/the-movie-tracker/id1536276598?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.7/5 Rating - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*Ghost Science M3*](https://marlvel.ai/apps/ghost-science-m3) (Michael Weber) · 3.1/5 Rating | Positive Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) (Gimica GmbH) · 4.7/5 Rating - [*Leprecam*](https://marlvel.ai/apps/leprecam) (Asinine Games Inc) · 4.3/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.8/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.4/5 Rating - [*로또 스캐너 - 바로확인*](https://marlvel.ai/apps/app--381) (kim juyoung) · N/A Rating - [*カンペ*](https://marlvel.ai/apps/app--380) (Teruaki Onoda) · 5.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 49 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/the-movie-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.