--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "The Sticker Maker" developer_entity: "Ivan Starchenkov" bundle_id: "com.xuli.stickermaker" app_store_id: "1495577402" category: "Entertainment" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2020-04-24" report_date: "2026-08-16" last_verified: "2026-08-16T00:00:00.000Z" report_version: "1.1" total_reviews: 2 overall_rating: 3 confidence: "low" confidence_score: 0.05 data_age_days: 45 momentum_velocity: "zombie" intelligence_version: 3 tags: ["entertainment", "subscription", "mobile app", "app review", "app analysis", "social", "media", "users"] canonical_url: "https://marlvel.ai/apps/the-sticker-maker" license: "CC-BY-NC 4.0" content_version: "v2" --- # The Sticker Maker Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Subscription - **Signal**: Rating 3 > **TL;DR:** The Sticker Maker is a entertainment app by Ivan Starchenkov, rated 3/5 by 2 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** The Sticker Maker is a entertainment app by Ivan Starchenkov. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3/5 (2 reviews) | | **Category** | Entertainment | | **Developer** | Ivan Starchenkov | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 45d | ## Metadata & Market Performance - **Publisher:** Ivan Starchenkov - **Category:** Entertainment - **Target Audience:** Social media users and messaging app participants looking to create custom stickers from personal photos. - **Platforms:** iOS - **Version Reviewed:** 1.1 - **Report Date:** 2026-08-16 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1495577402 - **Bundle ID:** com.xuli.stickermaker - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-16 ## Executive Snapshot **What it is:** The Sticker Maker is an iOS photo-editing tool for creating custom WhatsApp and Telegram stickers using an AI background eraser. **Why users hire it:** Users want to personalize messaging conversations with custom content, and the app removes the technical friction of manual image masking. ## App DNA (Features & Intent) - **[Differentiator] AI Background Eraser:** Automated removal of image backgrounds using artificial intelligence. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Multi-Layer Editor:** Composition tool for combining photos, web images, text, and badges. - **[Standard] Messenger Integration:** Export functionality for WhatsApp and Telegram sticker formats. ## Market Position {#market-position} The Sticker Maker holds a 3-star rating based on only 2 reviews, reflecting a lack of recent user engagement. The absence of updates since 2020 positions the app as a legacy tool in a category that demands high-frequency content refreshes. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with ads and usage limits, Premium tier at $5.99/month - **Analysis:** Subscription model anchored at $5.99/month, gating usage volume and ad-free access. ## SWOT Analysis {#swot} **Core Strengths:** - AI background eraser automates the primary friction point in sticker creation. **Growth Levers:** - Introduce community-sharing loops to drive organic discovery. ## Recent Changes (v2 → v3) {#recent-changes} The strategic outlook for The Sticker Maker has shifted from passive observation of a maintenance-mode app to an active recommendation to sunset the subscription model. This change reflects an increased focus on the technical obsolescence risk posed by the six-year development hiatus. **Overall trend**: Declining **Compared at**: 2026-08-16 ### High-impact changes - **[Shifted] Strategic recommendation to sunset** (positioning) - **[Added] Explicit technical failure risk** (swot) ### Medium-impact changes - **[Declined] Subscription value proposition** (pricing) ## What's New - **Latest (v1.1, 6 years ago):** Added support for iOS 10. ## App Momentum (Zombie) {#momentum} - No feature updates since 2020. - Maintenance-mode status for six years. > **Cadence:** 1 total versions · 0 majors in last 6 months · 2305 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} The Sticker Maker is an entertainment app. It holds a 3/5 rating from 2 reviews. > **Bottom Line:** The Sticker Maker relies on a dated AI background eraser to provide value, but the six-year development freeze makes the current subscription model unsustainable. Shifting to a maintenance-only posture would align the business with the reality of its stagnant lifecycle. **Best for:** Social media users and messaging app participants looking to create custom stickers from personal photos. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the subscription model because the six-year maintenance gap makes the $5.99/month price point uncompetitive → reduce churn and refund complaints ### Outlook: Declining The sticker creation market is consolidating around apps that offer frequent content refreshes and social sharing. The Sticker Maker remains exposed due to its lack of development, which will likely lead to a total loss of utility as messaging platforms evolve. - 🔴 The six-year development gap indicates the app is in maintenance mode, which prevents it from competing with active, feature-rich alternatives. - 🔴 The lack of updates since 2020 suggests a high risk of technical failure if messaging platforms update their sticker export requirements. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3/5 | | Total Reviews | 2 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **The Sticker Maker** (this app) | 3/5 | N/A | Ivan Starchenkov | | [BESTPLAY Play to earn & donate](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.7/5 | n/a | Bestplay | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [Ghost Science M3](https://marlvel.ai/apps/ghost-science-m3) | 3.1/5 | Excited | Michael Weber | | [JustPlay: Earn Loyalty Rewards](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) | 4.7/5 | Mixed | Gimica GmbH | | [Leprecam](https://marlvel.ai/apps/leprecam) | 4.3/5 | N/A | Asinine Games Inc | ## Company Profile - **Developer:** Ivan Starchenkov ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/the-sticker-maker/id1495577402?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.7/5 Rating - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*Ghost Science M3*](https://marlvel.ai/apps/ghost-science-m3) (Michael Weber) · 3.1/5 Rating | Positive Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) (Gimica GmbH) · 4.7/5 Rating - [*Leprecam*](https://marlvel.ai/apps/leprecam) (Asinine Games Inc) · 4.3/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.8/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.4/5 Rating - [*로또 스캐너 - 바로확인*](https://marlvel.ai/apps/app--381) (kim juyoung) · N/A Rating - [*カンペ*](https://marlvel.ai/apps/app--380) (Teruaki Onoda) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is The Sticker Maker still being updated? No, The Sticker Maker has not received a feature update or technical improvement since April 2020. ### Does The Sticker Maker work with WhatsApp and Telegram? The app is designed to export sticker packs for both WhatsApp and Telegram, though its functionality depends on messaging platform protocols that may have changed since the last update in 2020. ### Is the $5.99 subscription worth it? Given that the app has not been updated in over six years, users may find the subscription cost difficult to justify compared to more active, modern alternatives. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 45 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/the-sticker-maker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.