--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Them. Us. Me." developer_entity: "A-LL Creative Technology Sarl" bundle_id: "com.ALLCreativeTechnology.Them-Us-Me" app_store_id: "6444207925" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2023-11-07" report_date: "2026-10-26" last_verified: "2026-10-26T00:00:00.000Z" report_version: "1.0.6" total_reviews: 0 confidence: "low" confidence_score: 0.15 data_age_days: 13 momentum_velocity: "zombie" intelligence_version: 2 tags: ["entertainment", "free", "mobile app", "app review", "app analysis", "festival", "attendees", "individuals"] canonical_url: "https://marlvel.ai/apps/them-us-me" license: "CC-BY-NC 4.0" content_version: "v2" --- # Them. Us. Me. Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Free > **TL;DR:** Them. Us. Me. is a entertainment app by A-LL Creative Technology Sarl, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Them. Us. Me. is a entertainment app by A-LL Creative Technology Sarl. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Entertainment | | **Developer** | A-LL Creative Technology Sarl | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 13d | ## Metadata & Market Performance - **Publisher:** A-LL Creative Technology Sarl - **Category:** Entertainment - **Target Audience:** Festival attendees and individuals interested in interactive digital art and augmented reality storytelling. - **Platforms:** iOS - **Version Reviewed:** 1.0.6 - **Report Date:** 2026-10-26 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 6444207925 - **Bundle ID:** com.ALLCreativeTechnology.Them-Us-Me - **Data Window:** Analysis based on signals collected up to 2026-10-26 ## Executive Snapshot **What it is:** "Them. Us. Me." is an augmented reality storytelling app for festival attendees, structured as a three-part narrative on iOS. **Why users hire it:** The app serves as a digital activation for institutional partners, providing a location-based experience that drives event engagement. ## App DNA (Features & Intent) - **[Differentiator] In-situ Augmented Reality:** AR experiences triggered by physical location to guide users through a three-part story * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Differentiator] Takeaway Feature:** Allows users to access the AR experience remotely without being at a specific city location ## Market Position {#market-position} "Them. Us. Me." occupies a niche position as a non-monetized artistic tool for film festivals. Its lack of updates over the last 1084 days signals a transition to a legacy project rather than an active market competitor. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is distributed as a free, non-monetized artistic experience supported by institutional partners. ## SWOT Analysis {#swot} **Core Strengths:** - Location-based AR triggers drive institutional visibility for film festival partners. - Takeaway feature removes geographic barriers to entry for remote users. **Growth Levers:** - Licensing the AR narrative engine to other cultural institutions for digital activations. ## What's New - **Latest (v1.0.6, 2 years ago):** Addressed minor bugs and refined visual elements. ## App Momentum (Zombie) {#momentum} - Dormant status, no updates since 2023. - Legacy project, maintenance-only lifecycle. > **Cadence:** 1 total versions · 0 majors in last 6 months · 1083 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Them. Us. Me. is an entertainment app that is completely free. > **Bottom Line:** "Them. Us. Me." successfully fulfilled its role as a festival-specific digital activation, but the lack of updates since 2023 suggests the project has reached its natural conclusion, making a sunset the most efficient path forward. **Best for:** Festival attendees and individuals interested in interactive digital art and augmented reality storytelling. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the app in the App Store because the project is dormant and lacks active support → reduce brand maintenance overhead ### Outlook: Declining The market for location-based AR experiences is shifting toward more robust, long-term platforms, leaving "Them. Us. Me." as a legacy project. The PM should prioritize sunsetting the app to focus resources on active development cycles. - 🔴 The lack of updates for over 1000 days indicates the project is in a terminal state, limiting its relevance for future festival activations. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Them. Us. Me.** (this app) | N/A/5 | N/A | A-LL Creative Technology Sarl | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [YouTube TV](https://marlvel.ai/apps/com-google-ios-youtubeunplugged) | 3.7/5 | n/a | Google | | [BestPlay: Play Games & Earn](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.6/5 | n/a | Bestplay | | [BIBLIOTECA LDM](https://marlvel.ai/apps/biblioteca-ldm) | 4.7/5 | Mixed | Esteban Gonzalez | | [CIPHER Zombies](https://marlvel.ai/apps/cipher-zombies) | N/A/5 | N/A | Jeffrey Bemelmans | ## Company Profile - **Developer:** A-LL Creative Technology Sarl - **Website:** [https://them-us-me.art](https://them-us-me.art) ## Data Sources & Links - **App Store ID:** 6444207925 - **Dev Site:** [Official Website](https://them-us-me.art) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*YouTube TV*](https://marlvel.ai/apps/com-google-ios-youtubeunplugged) (Google) · 3.7/5 Rating - [*BestPlay: Play Games & Earn*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.6/5 Rating - [*BIBLIOTECA LDM*](https://marlvel.ai/apps/biblioteca-ldm) (Esteban Gonzalez) · 4.7/5 Rating - [*CIPHER Zombies*](https://marlvel.ai/apps/cipher-zombies) (Jeffrey Bemelmans) · N/A Rating - [*DramaBox - Stream Drama Shorts*](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) (STORYMATRIX) · 4.7/5 Rating - [*DramaWave - Dramas & Reels*](https://marlvel.ai/apps/dramawave-dramas-reels) (SKYWORK AI PTE LTD) · 4.7/5 Rating - [*MingloTalk: AI Character Chat*](https://marlvel.ai/apps/minglotalk-ai-character-chat) (Brad Schulte) · 4.8/5 Rating | Positive Sentiment - [*PACIFIC RIM: JAEGER VS KAIJU BATTLE*](https://marlvel.ai/apps/pacific-rim-jaeger-vs-kaiju-battle) (Warner Bros.) · 3.5/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Them. Us. Me. still active? The app has not been updated since November 2023, indicating it is no longer in active development. ### Can I use the app if I am not in Geneva? Yes, the app includes a takeaway feature that allows users to experience the narrative remotely from anywhere in the world. ### Does Them. Us. Me. cost money? No, the app is a free, non-monetized artistic experience supported by institutional partners. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 13 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/them-us-me) Data licensed for AI Agent attribution under CC-BY-NC 4.0.