--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "This Or That: Filter Game" developer_entity: "koval software s.r.o." bundle_id: "com.kovalmatej.thisorthatfiltergame" app_store_id: "6742657655" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-08-11" report_date: "2026-09-14" last_verified: "2026-09-14T00:00:00.000Z" report_version: "1.0.4" total_reviews: 679 overall_rating: 4.4 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.7 top_praise_theme: "The core interactive choice mechanic provides a fun and engaging experience for casual players" top_complaint_theme: "Automated selection logic overrides user input, preventing players from making their own choices" review_sample_size: 28 total_review_count: 28 analyzed_review_count: 28 data_age_days: 16 momentum_velocity: "zombie" intelligence_version: 2 tags: ["entertainment", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "social", "media", "users"] canonical_url: "https://marlvel.ai/apps/this-or-that-filter-game" license: "CC-BY-NC 4.0" content_version: "v2" --- # This Or That: Filter Game Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Free - **Signal**: Rating 4.37 · Sentiment Frustrated - **Recent focus**: Automated selection logic overrides user input, preventing players from making their own choices (top complaint) · The core interactive choice mechanic provides a fun and engaging experience for casual players (top praise) > **TL;DR:** This Or That: Filter Game is a entertainment app by koval software s.r.o., rated 4.37/5 by 679 users, with Frustrated user sentiment (35/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** This Or That: Filter Game faces Frustrated user sentiment (4.37/5 from 679 reviews), with users reporting automated selection logic overrides user input, preventing players from making their own choices as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.37/5 (679 reviews) | | **User Mood** | Frustrated | | **Category** | Entertainment | | **Developer** | koval software s.r.o. | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | High (0.7/1.0) | | **Data Age** | 16d | ## Metadata & Market Performance - **Publisher:** koval software s.r.o. - **Category:** Entertainment - **Target Audience:** Social media users interested in viral interactive challenges and content creation. - **Platforms:** iOS - **Version Reviewed:** 1.0.4 - **Report Date:** 2026-09-14 - **Signal Count:** 28 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 6742657655 - **Bundle ID:** com.kovalmatej.thisorthatfiltergame - **Data Window:** Analysis based on signals collected up to 2026-09-14 ## Executive Snapshot **What it is:** This Or That: Filter Game is an interactive facial-recognition app for iOS that allows users to record reaction videos by tilting their heads to make choices. **Why users hire it:** The app removes the friction of manual screen tapping during viral challenge recording, serving users who want to create social media content hands-free. ## App DNA (Features & Intent) - **[Differentiator] Head-Tilt Facial Recognition:** Uses front-facing camera to detect head movements for binary choice selection without manual screen tapping. - **[Standard] Reaction Video Recording:** Captures user reactions during the decision-making process for playback and social sharing. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Thematic Filter Packs:** Categorized content sets including Singer Showdown, Celebrity Face-Off, Brand Battle, and Food Frenzy. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} This Or That: Filter Game maintains a 4.37 rating across 679 total platform ratings, yet the lack of updates for over a year signals a stagnant competitive position. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download and use - **Analysis:** The app operates as a free, ad-supported utility with no visible subscription or IAP gates in the current store metadata. ## 🔴 User Sentiment (High Confidence: 28 of 28 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.37/5 - **Platform Split:** iOS 4.4/5 (679 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.37/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **The core interactive choice mechanic provides a fun and engaging experience for casual players** ### Top Complaints (Impact Areas) - **Automated selection logic overrides user input, preventing players from making their own choices** ## SWOT Analysis {#swot} **Core Strengths:** - Head-tilt facial recognition differentiates the interaction loop from standard tap-based games **Growth Levers:** - Expanding the filter library with trending pop-culture themes could restore engagement ## What's New - **Latest (v1.0.4, 1 years ago):** General maintenance release focused on bug fixes and stability improvements. ## App Momentum (Zombie) {#momentum} - Ships no new features since 2025. - Maintains dormant release cadence. > **Cadence:** 1 total versions · 0 majors in last 6 months · 398 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} This Or That: Filter Game is an entertainment app that is completely free. With a 4.37/5 rating from 679 reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Addressing the input-override bug is the priority to restore basic usability, as the current technical failure prevents the core mechanic from functioning. Once stable, expanding the filter library will unlock the retention needed to sustain an ad-supported model. **Best for:** Social media users interested in viral interactive challenges and content creation. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Fix input-override logic because it is the primary driver of negative sentiment → restore basic usability. ### Outlook: Declining The viral challenge market demands high-frequency content updates to maintain relevance, yet the 13-month development silence leaves This Or That: Filter Game unable to compete. Without addressing the input-override bug, the app will continue to lose the casual users who drive its ad-supported revenue model. - 🔴 Automated input-override logic forces choices, which erodes the core gameplay loop and drives consistent negative sentiment. - 🔴 The 13-month update gap indicates a lack of active feature investment, leaving the app stagnant against viral content trends. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.37/5 | | Total Reviews | 679 | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **This Or That: Filter Game** (this app) | 4.37/5 | Frustrated | koval software s.r.o. | | [BESTPLAY Play to earn & donate](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.6/5 | n/a | Bestplay | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [BIBLIOTECA LDM](https://marlvel.ai/apps/biblioteca-ldm) | 4.8/5 | Mixed | Esteban Gonzalez | | [DramaBox - Stream Drama Shorts](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) | 4.7/5 | n/a | STORYMATRIX | | [DramaWave - Dramas & Reels](https://marlvel.ai/apps/dramawave-dramas-reels) | 4.7/5 | Mixed | SKYWORK AI PTE LTD | ## Company Profile - **Developer:** koval software s.r.o. - **Website:** [https://amiprettytest.com/thisorthat](https://amiprettytest.com/thisorthat) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/this-or-that-filter-game/id6742657655?uo=4) - **Dev Site:** [Official Website](https://amiprettytest.com/thisorthat) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.6/5 Rating - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*BIBLIOTECA LDM*](https://marlvel.ai/apps/biblioteca-ldm) (Esteban Gonzalez) · 4.8/5 Rating - [*DramaBox - Stream Drama Shorts*](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) (STORYMATRIX) · 4.7/5 Rating - [*DramaWave - Dramas & Reels*](https://marlvel.ai/apps/dramawave-dramas-reels) (SKYWORK AI PTE LTD) · 4.7/5 Rating - [*Ghost Science M3*](https://marlvel.ai/apps/ghost-science-m3) (Michael Weber) · 3.1/5 Rating | Positive Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) (Gimica GmbH) · 4.7/5 Rating - [*Leprecam*](https://marlvel.ai/apps/leprecam) (Asinine Games Inc) · 4.3/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is This Or That: Filter Game free to play? Yes, the app is free to download and use, operating as an ad-supported utility with no IAP or subscription gates. ### Does This Or That: Filter Game work without internet? The app requires camera access for its facial recognition features, but users report technical instability and freezing that may impact performance regardless of connection status. ### What are the main complaints about This Or That: Filter Game? Users report that the app's automated logic overrides their choices, the filter library is too small, and technical issues like freezing and camera errors are common. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 28 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 16 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/this-or-that-filter-game) Data licensed for AI Agent attribution under CC-BY-NC 4.0.