--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "TV Guide Australia: AusTV" developer_entity: "Sladjan Ilic" bundle_id: "io.austv.client.ios" app_store_id: "1221253896" category: "Entertainment" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-11" report_date: "2026-05-25" last_verified: "2026-05-25T15:09:05.396Z" report_version: "4.88" total_reviews: 43 overall_rating: 4.58 confidence: "low" confidence_score: 0.35 data_age_days: 30 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "TIVIKO - TV Guide / TV program" competitor_count: 11 tags: ["entertainment", "freemium", "mobile app", "app review", "app analysis", "australian", "television", "viewers"] canonical_url: "https://marlvel.ai/intel-report/entertainment/tv-guide-australia-austv" license: "CC-BY-NC 4.0" content_version: "v2" --- # TV Guide Australia: AusTV App Audit ## TL;DR {#tldr} - **Category**: Entertainment · Freemium - **Signal**: Rating 4.58 > **TL;DR:** TV Guide Australia: AusTV is a entertainment app by Sladjan Ilic, rated 4.58/5 by 43 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** TV Guide Australia: AusTV is a entertainment app by Sladjan Ilic. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.58/5 (43 reviews) | | **Category** | Entertainment | | **Developer** | Sladjan Ilic | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.35/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Sladjan Ilic - **Category:** Entertainment - **Target Audience:** Australian television viewers seeking a reliable, localized alternative to built-in electronic program guides. - **Platforms:** iOS - **Version Audited:** 4.88 - **Audit Date:** 2026-05-25 - **Signal Count:** 43 reviews analyzed - **Confidence:** Low (0.35/1.0) - **App Store ID (iOS):** 1221253896 - **Bundle ID:** io.austv.client.ios - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-25 ## Executive Snapshot **What it is:** AusTV is a localized TV scheduling app for Australian free-to-air channels, available on iOS for iPhone and iPad. **Why users hire it:** Users hire AusTV to manage their broadcast viewing habits across specific regional Australian markets, serving as a reliable alternative to generic or international program guides. ## App DNA (Features & Intent) - **[Differentiator] Regional TV Scheduling:** Provides localized TV listings for all Australian regions and capital cities * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Program Reminders:** Push notifications and calendar export for upcoming show start times * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] AusTV Plus:** Removes advertisements and unlocks custom guide categories and themes * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} AusTV maintains a 4.58 rating on the App Store, but its limited review count (43) compared to international rivals like TIVIKO (66,000) signals a significant scale disadvantage in the Australian utility market. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ads, AusTV Plus subscription (Monthly, Quarterly, Yearly) - **Analysis:** Freemium model uses ad-supported free access to drive volume, with subscription tiers gating UI customization and ad removal. ## SWOT Analysis {#swot} **Core Strengths:** - Aussie-owned brand identity builds local trust - 100% regional coverage for Australian channels **Critical Frictions:** - 43 total ratings limit social proof - No streaming app deep-link integration **Growth Levers:** - Partner with local streaming services - Expand into wearable notification support **Market Threats:** - International competitors with 66,000+ ratings - Streaming platforms building native guide interfaces ## Recent Changes (v2 → v3) {#recent-changes} The app has pivoted its strategic focus toward streaming integration and local brand identity to counter competitive pressure from high-scale international alternatives. **Overall trend**: Mixed **Compared at**: 2026-05-25 ### High-impact changes - **[Shifted] Strategic Roadmap Pivot** (positioning) — PM action items shifted from UI theme development to streaming deep-link integration to address feature gaps against competitors like TIVIKO. - **[Added] Competitive Scale Threat** (swot) — SWOT analysis now identifies international competitors with 66,000+ ratings as a primary threat, replacing generic streaming platform concerns. ### Medium-impact changes - **[Added] Brand Identity Strength** (swot) — Added 'Aussie-owned brand identity' as a core strength to differentiate from international rivals. - **[Added] Social Proof Weakness** (swot) — Added '43 total ratings' as a specific weakness regarding limited social proof. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### TV Guide Australia: AusTV vs TIVIKO - TV Guide / TV program — Head to Head - **[TIVIKO - TV Guide / TV program](https://marlvel.ai/intel-report/entertainment/tiviko-tv-guide-tv-program)** by TIVIKO, s.r.o.: TIVIKO is a direct functional competitor that provides comprehensive TV scheduling and program management, directly challenging AusTV's core value proposition of being the primary guide for viewers. - **Key differences:** - Offers offline schedule caching, allowing users to browse TV listings without an active internet connection - Provides proactive airing reminders that ensure users never miss their favorite shows or live events - Includes quick watch links that bridge the gap between program discovery and actual content consumption - **Where TV Guide Australia: AusTV wins:** - ✅ Hyper-localized focus on Australian free-to-air channels provides superior relevance for the target demographic - ✅ 100% Australian owned and operated branding builds higher trust with local users compared to international rivals - **Where TIVIKO - TV Guide / TV program wins:** - ❌ Massive scale with over 66,000 ratings creates a significant social proof barrier for new users - ❌ Advanced feature set including offline caching and deep-link integration offers a more robust utility experience - **Verdict:** AusTV must double down on its 'Aussie-first' brand identity while prioritizing the development of proactive notification features to match TIVIKO's utility. ### Contenders (Strong Challengers) - **[电视节目中国：中国的电视节目（CN）](https://marlvel.ai/intel-report/news/youssefsaadi-tvcn)** by Youssef Saadi: This app competes for the same utility-focused user base by providing structured TV program alerts and channel tagging. - Offers no-registration access, lowering the barrier to entry for users who want immediate schedule information - Provides simple channel tagging features that help users organize their viewing habits without complex setup - **[Program TV Telemagazyn](https://marlvel.ai/intel-report/entertainment/program-tv-telemagazyn)** by Polska Press sp. z o.o.: Telemagazyn is a high-frequency update competitor that demonstrates how to scale TV guide features across large user bases. - Integrates directly with specific TV providers to offer personalized program data based on user subscriptions - Supports offline program downloads, enabling users to access their daily schedule without constant data usage - **[TV Guide UK British Listings](https://marlvel.ai/intel-report/news/tv-guide-uk-british-listings)** by Youssef Saadi: This app mirrors the core utility of AusTV but targets the UK market, representing a potential threat if they expand regional coverage. - Includes a dedicated favorite channels tab that allows for faster navigation of preferred broadcast networks - Supports granular region and provider selection, which is essential for accurate local TV scheduling data - **[Popcorn - Movies, TV Series](https://marlvel.ai/intel-report/entertainment/popcorn-movies-tv-series)** by Danilo Oliveira: Popcorn competes for the same entertainment-seeking audience by offering catalog-based discovery for movies and TV series. - Features an ad-free interface that provides a cleaner, less intrusive user experience than ad-supported guides - Focuses on deep-dive movie descriptions and online catalogs rather than real-time broadcast scheduling ### Peers (What They Do Better) - **[IP Television - IPTV M3U](https://marlvel.ai/intel-report/photo-video/paoloandrea-iptv)** by Paolo Rossignoli: This app provides a comprehensive interface for managing IPTV streams, serving users who want to consolidate their viewing experience. - Features a zapping mini-player that allows users to preview channels while browsing the main guide - Supports CloudKit sync, ensuring that user channel lists and preferences are consistent across all devices - **[AE Cinemas](https://marlvel.ai/intel-report/entertainment/com-pandaworks-aecinemas)** by PANDAWORKS SOFTWARE PLT: AE Cinemas competes for the user's 'entertainment planning' time by managing ticketing and discovery for theatrical content. - Enables instant digital ticketing, removing the need for physical box office interactions or paper tickets - Integrates navigation and push notifications to guide users from discovery directly to the cinema location - **[Burmese Tv-BStream](https://marlvel.ai/intel-report/entertainment/com-burmesetv-bstream)** by Thet Zaw Lat: This app serves the entertainment category by focusing on direct streaming links, overlapping with users looking for content access. - Optimized specifically for iOS performance to ensure smooth playback of direct streaming video links - Supports a wide array of video formats, providing flexibility for various streaming source types - **[Haivision Play Pro](https://marlvel.ai/intel-report/business/haivision-play-pro)** by Haivision Network Video, Inc.: While more technical, it occupies the same video-centric ecosystem by facilitating professional-grade streaming and channel list management. - Utilizes the SRT protocol for high-quality, low-latency streaming of professional video content feeds - Allows for shared channel lists, which is a powerful collaborative feature for professional broadcast teams ### New Kids on the Block (What's Innovative) - **[ちえちゃんと秋ちゃん For YouTube LIVE](https://marlvel.ai/intel-report/entertainment/com-chie1-youtubereaderapp-test)** by RYUNOSUKE NAKAMURA: This app targets the live-streaming engagement market, representing a shift toward interactive, community-driven video consumption. - Automates comment reading for live streams, significantly enhancing accessibility and engagement for content creators - **[Video File Player All Format](https://marlvel.ai/intel-report/video-players-editors/com-videoplayer-allformat-hdquality-mp4)** by Avn Global Application: A new entrant in the video utility space that could evolve into a broader media management tool. - Implements gesture-based controls for playback, offering a more modern and intuitive mobile user experience ## What's New - **Latest (v4.88, 1 weeks ago):** Fixed startup crash and implemented general UX and performance improvements. ## App Momentum (Maintenance) {#momentum} - Maintains consistent regional data updates. - Quiet 3 months — stability focus. > **Cadence:** 1 total versions · 0 majors in last 6 months · 13 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} TV Guide Australia: AusTV is an established entertainment app that is free with in-app purchases. With a 4.58/5 rating from 43 reviews, it shows polarized user reception. > **Bottom Line:** AusTV holds its category lead through hyper-localized data but bleeds potential power users to streaming-integrated rivals, so revenue growth hinges on transitioning from a static guide to a content gateway. **Best for:** Australian television viewers seeking a reliable, localized alternative to built-in electronic program guides. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Integrate deep-links to local streaming apps because users demand direct content access → increase session utility — *Competitor analysis shows TIVIKO wins on quick watch links, creating a feature gap that drives churn.* _(trade-off: deprioritize Pause the UI theme customization sprint — deep-linking has higher retention impact than cosmetic updates.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit notification reliability because reminders are a core retention lever → improve daily active usage — *Program reminders are a standard feature; any failure here directly undermines the app's primary value proposition.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Offline schedule caching (available in TIVIKO but missing here) - Quick watch links (available in TIVIKO but missing here) ### Outlook: Stable The Australian TV guide market is shifting toward integrated streaming discovery, and AusTV's current static-listing model is increasingly exposed. The app must pivot to a content-gateway strategy to prevent users from migrating to native streaming apps that offer both schedules and playback. - ⚪ Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to feature-rich entrants. - 🔴 Lack of streaming deep-links creates a friction point that pushes users toward native platform guides, eroding long-term retention. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.58/5 | | Total Reviews | 43 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **TV Guide Australia: AusTV** (this app) | 4.58/5 | N/A | Sladjan Ilic | | [ちえちゃんと秋ちゃん For YouTube LIVE](https://marlvel.ai/intel-report/entertainment/com-chie1-youtubereaderapp-test) | N/A/5 | N/A | RYUNOSUKE NAKAMURA | | [AE Cinemas](https://marlvel.ai/intel-report/entertainment/com-pandaworks-aecinemas) | 4.0/5 | N/A | PANDAWORKS SOFTWARE PLT | | [Video File Player All Format](https://marlvel.ai/intel-report/video-players-editors/com-videoplayer-allformat-hdquality-mp4) | N/A/5 | N/A | Avn Global Application | | [Burmese Tv-BStream](https://marlvel.ai/intel-report/entertainment/com-burmesetv-bstream) | 4.3/5 | N/A | Thet Zaw Lat | | [Popcorn - Movies, TV Series](https://marlvel.ai/intel-report/entertainment/popcorn-movies-tv-series) | 1.0/5 | N/A | Danilo Oliveira | ## Company Profile - **Developer:** Sladjan Ilic - **Website:** [https://austv.io](https://austv.io) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/tv-guide-australia-austv/id1221253896?uo=4) - **Dev Site:** [Official Website](https://austv.io) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*ちえちゃんと秋ちゃん For YouTube LIVE*](https://marlvel.ai/intel-report/entertainment/com-chie1-youtubereaderapp-test) (RYUNOSUKE NAKAMURA) — N/A Rating | N/A Sentiment - [*AE Cinemas*](https://marlvel.ai/intel-report/entertainment/com-pandaworks-aecinemas) (PANDAWORKS SOFTWARE PLT) — 4.0/5 Rating | N/A Sentiment - [*Video File Player All Format*](https://marlvel.ai/intel-report/video-players-editors/com-videoplayer-allformat-hdquality-mp4) (Avn Global Application) — N/A Rating | N/A Sentiment - [*Burmese Tv-BStream*](https://marlvel.ai/intel-report/entertainment/com-burmesetv-bstream) (Thet Zaw Lat) — 4.3/5 Rating | N/A Sentiment - [*Popcorn - Movies, TV Series*](https://marlvel.ai/intel-report/entertainment/popcorn-movies-tv-series) (Danilo Oliveira) — 1.0/5 Rating | N/A Sentiment - [*Haivision Play Pro*](https://marlvel.ai/intel-report/business/haivision-play-pro) (Haivision Network Video, Inc.) — 4.6/5 Rating | Mixed Sentiment - [*电视节目中国：中国的电视节目（CN）*](https://marlvel.ai/intel-report/news/youssefsaadi-tvcn) (Youssef Saadi) — 3.7/5 Rating | N/A Sentiment - [*TV Guide UK British Listings*](https://marlvel.ai/intel-report/news/tv-guide-uk-british-listings) (Youssef Saadi) — 3.0/5 Rating | Mixed Sentiment - [*Program TV Telemagazyn*](https://marlvel.ai/intel-report/entertainment/program-tv-telemagazyn) (Polska Press sp. z o.o.) — 1.5/5 Rating | Negative Sentiment - [*TIVIKO - TV Guide / TV program*](https://marlvel.ai/intel-report/entertainment/tiviko-tv-guide-tv-program) (TIVIKO, s.r.o.) — 4.3/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.35/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 43 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/entertainment/tv-guide-australia-austv) Data licensed for AI Agent attribution under CC-BY-NC 4.0.