--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "TV Vietnam - broadcast time" developer_entity: "TRANCE,LTD." bundle_id: "tvprogram.atrtv.vn.com" app_store_id: "1330534393" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-10-23" report_date: "2026-05-25" last_verified: "2026-05-25T15:14:01.676Z" report_version: "1.1.7" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 37 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "TV Guide Canada (CA)" competitor_count: 10 tags: ["entertainment", "free", "mobile app", "app review", "app analysis", "television", "viewers", "vietnam"] canonical_url: "https://marlvel.ai/intel-report/entertainment/tv-vietnam-broadcast-time" license: "CC-BY-NC 4.0" content_version: "v2" --- # TV Vietnam - broadcast time App Audit ## TL;DR {#tldr} - **Category**: Entertainment · Free > **TL;DR:** TV Vietnam - broadcast time is a entertainment app by TRANCE,LTD., available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** TV Vietnam - broadcast time is a entertainment app by TRANCE,LTD.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Entertainment | | **Developer** | TRANCE,LTD. | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** TRANCE,LTD. - **Category:** Entertainment - **Target Audience:** Television viewers in Vietnam who require a centralized schedule for local and international broadcast programming. - **Platforms:** iOS - **Version Audited:** 1.1.7 - **Audit Date:** 2026-05-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1330534393 - **Bundle ID:** tvprogram.atrtv.vn.com - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-25 ## Executive Snapshot **What it is:** TV Vietnam is a television broadcast scheduling utility for the Vietnamese market, available on iOS. **Why users hire it:** Users hire the app to track broadcast times and set reminders for specific programs, serving as a personal television guide. ## App DNA (Features & Intent) - **[Standard] Program Scheduling:** Lookup tool for broadcast times and content for Vietnam television and foreign stations * *User Intent:* Users seek enhanced value through premium features. - **[Standard] My TV:** Customizable list of favorite channels for quick access * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Program Alarms:** Push notification alerts set for specific broadcast times * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] Social Sharing:** In-app utility to share program information with external contacts * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} TV Vietnam maintains a legacy presence in the entertainment utility space, but the lack of updates since 2019 prevents it from competing with modern, streaming-integrated alternatives. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features - **Analysis:** The app operates as a free utility with no visible subscription or IAP gates. ## SWOT Analysis {#swot} **Core Strengths:** - Alarm-based reminder system provides a direct, utility-driven retention mechanism **Critical Frictions:** - Zero updates since 2019 creates technical debt **Growth Levers:** - Integration of live streaming could transform the app into a consumption destination **Market Threats:** - AI-driven discovery in new apps renders static guides obsolete ## Recent Changes (v2 → v3) {#recent-changes} The product remains in a zombie state, but the competitive intelligence framework has been updated to include more relevant regional benchmarks and a sharper focus on AI-driven market threats. **Overall trend**: Stable **Compared at**: 2026-05-25 ### Medium-impact changes - **[Shifted] Threat profile evolution** (swot) — Threats shifted from general competition with short-form content to the specific risk of AI-driven discovery tools rendering static guides obsolete. - **[Shifted] Competitive landscape benchmarking** (positioning) — The competitive set was replaced with a more granular list of regional utility-focused apps (e.g., TV Guide Canada, TV Listings Australia) to provide better comparative benchmarks. - **[Added] New feature gap identification** (swot) — Added specific gaps for Live TV streaming, AI-driven recommendations, and offline access as key missing capabilities. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### TV Vietnam - broadcast time vs TV Guide Canada (CA) — Head to Head - **[TV Guide Canada (CA)](https://marlvel.ai/intel-report/news/tv-guide-canada-ca)** by Youssef Saadi: This app competes directly by providing a structured, utility-focused interface for television scheduling and program tracking, mirroring the core value proposition of TV Vietnam. - **Key differences:** - Massive user base and high review volume create a significant social proof and trust barrier. - Advanced quick-watch links provide immediate utility that exceeds the basic scheduling features of TV Vietnam. - Frequent updates and active maintenance ensure the app remains compatible with modern iOS interface standards. - **Where TV Vietnam - broadcast time wins:** - ✅ Localized focus on the Vietnamese market provides more relevant content for the target audience. - ✅ Simplified feature set allows for a lower barrier to entry for users seeking basic scheduling. - **Where TV Guide Canada (CA) wins:** - ❌ Superior scale and review count establish it as the dominant player in the TV guide category. - ❌ Robust personalized watchlist functionality drives higher daily retention compared to basic alarm features. - **Verdict:** The target must prioritize modernizing its UI and adding personalized content discovery to compete with the nemesis's superior engagement features. ### Contenders (Strong Challengers) - **[テレビ番組表日本：日本のテレビ番組表（JP）](https://marlvel.ai/intel-report/news/youssefsaadi-tvjp)** by Youssef Saadi: This app competes by providing automated updates and offline access, positioning itself as a highly reliable tool for television scheduling. - Automated program updates ensure data accuracy without requiring manual user intervention or constant refreshing. - Offline access capabilities provide a superior user experience for travelers or those with unstable internet connections. - **[TV Listings Guide New-Zealand : the new-zelander TV listings (NZ)](https://marlvel.ai/intel-report/news/tv-listings-guide-new-zealand-the-new-zelander-tv)** by Youssef Saadi: This app targets the same utility-driven audience by providing program reminders and favorite channel management tools. - Multi-language interface support provides a broader accessibility layer than the target's current localized offering. - Focused reminder system provides a direct alternative to the target's alarm-based notification strategy. - **[TV Listings Australia (AU)](https://marlvel.ai/intel-report/news/tv-listings-australia-au)** by Youssef Saadi: This app competes by offering a feature-rich experience that includes offline capabilities and zero-registration access, appealing to the same utility-seeking user base. - Offline compatibility allows users to view schedules without data, a key advantage over TV Vietnam's connectivity requirements. - Zero-registration access removes friction during onboarding, potentially leading to higher initial conversion rates than the target. - **[Sverige TV-Tablå (SE)](https://marlvel.ai/intel-report/news/sverige-tv-tabla-se)** by Thomas Gesland: This app serves as a regional competitor that offers similar basic TV listing and bookmarking functionality for a different geographic market. - Minimalist feature set focuses strictly on basic listings, lacking the alarm and sharing tools of TV Vietnam. - Stagnant development cycle suggests a lack of investment compared to the target's potential for growth. ### Peers (What They Do Better) - **[Galaxy Digital App](https://marlvel.ai/intel-report/entertainment/galaxy-digital-app)** by BLUE CUBE LTD: This app competes by bundling live radio and TV streaming with video-on-demand, creating a multi-modal entertainment hub. - Multi-modal content delivery (radio and TV) creates a stickier user experience than a single-purpose guide. - Video-on-demand integration provides a modern consumption layer that makes static scheduling apps feel outdated. - **[ThaiTV - ทีวีออนไลน์ HDทุกช่อง](https://marlvel.ai/intel-report/video-players-editors/com-thaiinstrumental-localtvthai-chong7seethaino35)** by Blue Premiere Dreambox International: This app is a direct competitor in the video player space, offering live streaming and on-demand content for the Southeast Asian market. - Live TV streaming functionality transforms the app from a guide into a primary consumption destination. - Sports coverage integration captures a high-value audience segment that is currently underserved by TV Vietnam. - **[Delta Bolivia ONG](https://marlvel.ai/intel-report/communication/com-institutodelta-radio)** by SoftWeb: This app competes for user attention within the communication and media space by offering live streaming and institutional content. - Live media streaming capabilities provide immediate engagement that static TV guides cannot replicate. - Administrative tools for institutional content suggest a more professional and stable backend infrastructure. - **[BluTV Universal Television](https://marlvel.ai/intel-report/entertainment/blutv-universal-television)** by Blue Skye Distribution, Inc: This app operates in the same entertainment category, focusing on content library management and international selection. - Integrated content library management offers a more comprehensive entertainment experience than simple scheduling. - International selection focus attracts a global audience segment that the target app currently overlooks. ### New Kids on the Block (What's Innovative) - **[ClipBay](https://marlvel.ai/intel-report/entertainment/clipbay)** by David Buhauer: This newcomer enters the entertainment space with a focus on content discovery and personalized recommendations, challenging traditional guide apps. - AI-driven personalized recommendations offer a modern discovery layer that traditional static guides lack entirely. ## What's New - **Latest (v1.1.7, 6 years ago):** General bug fixes. ## App Momentum (Zombie) {#momentum} - No functional updates since 2019. - Stagnant feature set limits growth. > **Cadence:** 1 total versions · 0 majors in last 6 months · 2406 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} TV Vietnam - broadcast time is an established entertainment app that is completely free. > **Bottom Line:** TV Vietnam provides a basic utility for broadcast tracking, but the lack of updates since 2019 makes it highly vulnerable to modern streaming-integrated competitors, so the PM should prioritize a data-source audit to prevent total service failure. **Best for:** Television viewers in Vietnam who require a centralized schedule for local and international broadcast programming. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit backend data sources because the app has not been updated since 2019 → ensure schedule accuracy — *The app has not received a functional update in over five years, risking data staleness.* _(trade-off: deprioritize Pause all new feature development — data integrity is the prerequisite for any future growth.)_ ### Feature Gaps vs Competitors - Live TV streaming (available in ThaiTV but absent here) - AI-driven personalized recommendations (available in ClipBay but absent here) - Offline access (available in TV Listings Australia but absent here) ### Outlook: Declining The entertainment utility market is consolidating around apps that offer live consumption and personalized discovery, leaving static guides like TV Vietnam increasingly isolated. Without a significant technical refresh, the app will continue to lose relevance as users migrate to platforms that integrate live content. - 🔴 The lack of updates since 2019 indicates the app is in maintenance mode, which prevents it from competing with modern streaming-integrated rivals. - 🔴 The emergence of AI-driven discovery tools in the entertainment category accelerates churn pressure on static scheduling guides like TV Vietnam. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 4 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **TV Vietnam - broadcast time** (this app) | N/A/5 | N/A | TRANCE,LTD. | | [Delta Bolivia ONG](https://marlvel.ai/intel-report/communication/com-institutodelta-radio) | 4.5/5 | N/A | SoftWeb | | [ThaiTV - ทีวีออนไลน์ HDทุกช่อง](https://marlvel.ai/intel-report/video-players-editors/com-thaiinstrumental-localtvthai-chong7seethaino35) | 4.4/5 | N/A | Blue Premiere Dreambox International | | [ClipBay](https://marlvel.ai/intel-report/entertainment/clipbay) | N/A/5 | N/A | David Buhauer | | [Galaxy Digital App](https://marlvel.ai/intel-report/entertainment/galaxy-digital-app) | 4.5/5 | N/A | BLUE CUBE LTD | | [Sverige TV-Tablå (SE)](https://marlvel.ai/intel-report/news/sverige-tv-tabla-se) | 1.0/5 | N/A | Thomas Gesland | ## Company Profile - **Developer:** TRANCE,LTD. - **Website:** [https://tranceltd.tokyo/](https://tranceltd.tokyo/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/tv-vietnam-broadcast-time/id1330534393?uo=4) - **Dev Site:** [Official Website](https://tranceltd.tokyo/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Delta Bolivia ONG*](https://marlvel.ai/intel-report/communication/com-institutodelta-radio) (SoftWeb) — 4.5/5 Rating | N/A Sentiment - [*ThaiTV - ทีวีออนไลน์ HDทุกช่อง*](https://marlvel.ai/intel-report/video-players-editors/com-thaiinstrumental-localtvthai-chong7seethaino35) (Blue Premiere Dreambox International) — 4.4/5 Rating | N/A Sentiment - [*ClipBay*](https://marlvel.ai/intel-report/entertainment/clipbay) (David Buhauer) — N/A Rating | N/A Sentiment - [*Galaxy Digital App*](https://marlvel.ai/intel-report/entertainment/galaxy-digital-app) (BLUE CUBE LTD) — 4.5/5 Rating | N/A Sentiment - [*Sverige TV-Tablå (SE)*](https://marlvel.ai/intel-report/news/sverige-tv-tabla-se) (Thomas Gesland) — 1.0/5 Rating | N/A Sentiment - [*TV Listings Australia (AU)*](https://marlvel.ai/intel-report/news/tv-listings-australia-au) (Youssef Saadi) — 5.0/5 Rating | N/A Sentiment - [*TV Guide Canada (CA)*](https://marlvel.ai/intel-report/news/tv-guide-canada-ca) (Youssef Saadi) — 4.3/5 Rating | N/A Sentiment - [*テレビ番組表日本：日本のテレビ番組表（JP）*](https://marlvel.ai/intel-report/news/youssefsaadi-tvjp) (Youssef Saadi) — 1.0/5 Rating | Terrible Sentiment - [*TV Listings Guide New-Zealand : the new-zelander TV listings (NZ)*](https://marlvel.ai/intel-report/news/tv-listings-guide-new-zealand-the-new-zelander-tv) (Youssef Saadi) — 1.0/5 Rating | N/A Sentiment - [*BluTV Universal Television*](https://marlvel.ai/intel-report/entertainment/blutv-universal-television) (Blue Skye Distribution, Inc) — 5.0/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/entertainment/tv-vietnam-broadcast-time) Data licensed for AI Agent attribution under CC-BY-NC 4.0.