--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Uno Score Keeper" developer_entity: "Michael Narinsky" bundle_id: "com.mnarinsky.UnoScoreKeeper" app_store_id: "1614579095" google_play_id: "com.mnarinsky.uno_score_keeper" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2023-09-17" report_date: "2026-05-15" last_verified: "2026-05-15T02:33:06.777Z" report_version: "1.2.0" total_reviews: 240 overall_rating: 4.48 confidence: "low" confidence_score: 0.35 data_age_days: 0 momentum_velocity: "zombie" intelligence_version: 3 competitor_count: 6 tags: ["entertainment", "free", "mobile app", "app review", "app analysis", "players", "seeking", "digital"] canonical_url: "https://marlvel.ai/intel-report/entertainment/uno-score-keeper" license: "CC-BY-NC 4.0" content_version: "v2" --- # Uno Score Keeper App Audit ## TL;DR {#tldr} - **Category**: Entertainment · Free - **Signal**: Rating 4.48 > **TL;DR:** Uno Score Keeper is a entertainment app by Michael Narinsky, rated 4.48/5 by 240 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Uno Score Keeper is a entertainment app by Michael Narinsky. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.48/5 (240 reviews) | | **Category** | Entertainment | | **Developer** | Michael Narinsky | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.35/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Michael Narinsky - **Category:** Entertainment - **Target Audience:** Uno players seeking a digital alternative to manual scorekeeping for casual or competitive card games. - **Platforms:** iOS & Android - **Version Audited:** 1.2.0 - **Audit Date:** 2026-05-15 - **Signal Count:** 37 reviews analyzed - **Confidence:** Low (0.35/1.0) - **App Store ID (iOS):** 1614579095 - **Bundle ID:** com.mnarinsky.UnoScoreKeeper - **Google Play ID:** com.mnarinsky.uno_score_keeper - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-15 ## Executive Snapshot **What it is:** Uno Score Keeper is a digital utility for tracking card game scores, designed for casual players on iOS and Android. **Why users hire it:** Users hire this app to eliminate manual math errors during card games, allowing them to focus on the social experience rather than the bookkeeping. ## App DNA (Features & Intent) - **[Differentiator] Uno Cards Keyboard:** Custom keyboard interface replacing digits with Uno card visuals for rapid score entry * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Advanced Auto-Calculation:** Calculates total score automatically based on card counts input by the user - **[Standard] Dynamic Player Management:** Allows adding or removing players mid-game without resetting the scoreboard ## Market Position {#market-position} The app maintains a 4.86 rating on iOS across 51 reviews, indicating high satisfaction with its core utility, though the lack of monetization signals a non-commercial growth strategy. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features - **Analysis:** The app operates as a free utility with no observed IAP or ad-supported tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Specialized card-visual keyboard reduces entry friction - Auto-calculation logic eliminates manual errors - Flexible player management supports casual social dynamics **Critical Frictions:** - No cloud-sync for game history - Lacks social sharing or league tracking - Zero monetization model limits reinvestment capacity **Growth Levers:** - Integrate cloud-save to prevent data loss - Add social sharing for game results - Explore premium themes to unlock revenue **Market Threats:** - Multi-game platforms like WinZO consolidate casual gaming time - Lack of social features makes the app a single-use utility ## Recent Changes (v2 → v3) {#recent-changes} The report updates the competitive landscape and SWOT analysis to reflect the app's vulnerability to multi-game platforms, while maintaining its status as a stagnant, non-monetized utility. **Overall trend**: Stable **Compared at**: 2026-05-15 ### High-impact changes - **[Shifted] Competitive Landscape Overhaul** (positioning) — Replaced direct scorekeeping peers with multi-game platforms and content-heavy apps, signaling a shift in the perceived market threat. - **[Shifted] Monetization as Strategic Liability** (swot) — Added lack of monetization as a core weakness, replacing previous concerns about offline rendering instability. ### Medium-impact changes - **[Added] New Competitive Threats** (swot) — Added multi-game platforms as a primary threat, replacing the focus on digital game engines like UNO!. - **[Added] Social and League Feature Gaps** (features) — Updated feature gaps to include real-time social sharing and league tracking systems. ## What's New - **Latest (v1.2.0, 2 years ago):** Added UNO card keyboard for intuitive score entry and an Advanced mode for automatic score calculation based on hand size. ## App Momentum (Zombie) {#momentum} - Last major update September 2023. - Maintains steady utility-focused feature set. > **Cadence:** 2 total versions · 2 majors in last 6 months · 970 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Uno Score Keeper is an established entertainment app that is completely free. With a 4.48/5 rating from 240 reviews, it shows polarized user reception. > **Bottom Line:** Uno Score Keeper succeeds as a focused utility because its card-specific keyboard minimizes friction, but it risks irrelevance against multi-game platforms, so the PM should prioritize cloud-sync to build a persistent user history. **Best for:** Uno players seeking a digital alternative to manual scorekeeping for casual or competitive card games. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship cloud-save because it prevents data loss during device switches → increase long-term user retention — *Cloud-save is the standard expectation for utility apps to ensure persistent history.* _(trade-off: deprioritize Pause development on new UI themes — cloud-save is a core retention requirement.)_ ### Feature Gaps vs Competitors - Real-time social sharing (available in Playgroup but absent here) - League tracking systems (available in Playgroup but absent here) - Offline database rules engine (available in MTG Guide but absent here) ### Outlook: Stable The casual card utility market is consolidating around platforms that offer social connectivity and persistent game history. Uno Score Keeper remains stable as a niche tool, but without active development, it will likely lose share to competitors that bundle scorekeeping into broader gaming experiences. - ⚪ The app has remained in maintenance mode since the last update in September 2023, signaling a lack of active feature expansion. - 🔴 The absence of social or cloud features limits the app to a single-use utility, which increases churn risk as users move to more integrated platforms. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.48/5 | | Total Reviews | 240 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Uno Score Keeper** (this app) | 4.48/5 | N/A | Michael Narinsky | | [H3GE TV](https://marlvel.ai/intel-report/entertainment/h3ge-tv) | N/A/5 | N/A | Huge Holdings Ltd | | [Go Dice Link - Rolls & Sticker](https://marlvel.ai/intel-report/entertainment/go-dice-link-rolls-sticker) | N/A/5 | N/A | Mukeshbhai Lunagariya | | [WinZO: Play 20+ Games Win Cash](https://marlvel.ai/intel-report/games/winzo-play-20-games-win-cash) | 4.5/5 | Mixed | WINZO US INC. | | [Spin Rewards - Daily](https://marlvel.ai/intel-report/productivity/spin-rewards-daily) | N/A/5 | N/A | Niraj Prajapati | | [MTG Guide](https://marlvel.ai/intel-report/reference/mtg-guide) | 4.7/5 | Excited | Michael Wybrow | ## Company Profile - **Developer:** Michael Narinsky ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/uno-score-keeper/id1614579095?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.mnarinsky.uno_score_keeper&hl=en&gl=us) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*H3GE TV*](https://marlvel.ai/intel-report/entertainment/h3ge-tv) (Huge Holdings Ltd) — N/A Rating | N/A Sentiment - [*Go Dice Link - Rolls & Sticker*](https://marlvel.ai/intel-report/entertainment/go-dice-link-rolls-sticker) (Mukeshbhai Lunagariya) — N/A Rating | N/A Sentiment - [*WinZO: Play 20+ Games Win Cash*](https://marlvel.ai/intel-report/games/winzo-play-20-games-win-cash) (WINZO US INC.) — 4.5/5 Rating | Mixed Sentiment - [*Spin Rewards - Daily*](https://marlvel.ai/intel-report/productivity/spin-rewards-daily) (Niraj Prajapati) — N/A Rating | N/A Sentiment - [*MTG Guide*](https://marlvel.ai/intel-report/reference/mtg-guide) (Michael Wybrow) — 4.7/5 Rating | Positive Sentiment - [*Playgroup - EDH Tracker*](https://marlvel.ai/intel-report/entertainment/playgroup-edh-tracker) (Arcane Digital B.V.) — 4.8/5 Rating | N/A Sentiment - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) (Bestplay) — 4.7/5 Rating | N/A Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) (Gimica GmbH) — 4.7/5 Rating | Mixed Sentiment - [*Leprecam*](https://marlvel.ai/intel-report/entertainment/leprecam) (Asinine Games Inc) — 4.2/5 Rating | Mixed Sentiment - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/intel-report/entertainment/tiktok-videos-shop-live) (TikTok Ltd.) — 4.4/5 Rating | Negative Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.35/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 37 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/entertainment/uno-score-keeper) Data licensed for AI Agent attribution under CC-BY-NC 4.0.