--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Video Game Ratings by ESRB" developer_entity: "ESRB" bundle_id: "com.pointabout.368" app_store_id: "339004925" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-06-10" report_date: "2026-08-16" last_verified: "2026-08-16T00:00:00.000Z" report_version: "7.0.4" total_reviews: 38 overall_rating: 4.3 confidence: "low" confidence_score: 0.25 data_age_days: 10 momentum_velocity: "zombie" intelligence_version: 3 tags: ["entertainment", "free", "mobile app", "app review", "app analysis", "parents", "consumers", "seeking"] canonical_url: "https://marlvel.ai/apps/video-game-ratings-by-esrb" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (gambling). Information is aggregated from public sources for informational purposes only. Information is provided for context only and is not professional advice. --- # Video Game Ratings by ESRB Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Free - **Signal**: Rating 4.32 > **TL;DR:** Video Game Ratings by ESRB is a entertainment app by ESRB, rated 4.32/5 by 38 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Video Game Ratings by ESRB is a entertainment app by ESRB. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.32/5 (38 reviews) | | **Category** | Entertainment | | **Developer** | ESRB | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 10d | ## Metadata & Market Performance - **Publisher:** ESRB - **Category:** Entertainment - **Target Audience:** Parents and consumers seeking information to make informed decisions about video game content and family safety. - **Platforms:** iOS - **Version Reviewed:** 7.0.4 - **Report Date:** 2026-08-16 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 339004925 - **Bundle ID:** com.pointabout.368 - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-16 ## Executive Snapshot **What it is:** Video Game Ratings by ESRB is a free utility for parents to look up game age ratings and content descriptors across all major gaming platforms. **Why users hire it:** The app removes the friction of navigating fragmented console-specific rating systems, allowing parents to make informed decisions about game content before purchase. ## App DNA (Features & Intent) - **[Standard] ESRB Rating Search:** Database lookup for game age ratings and content descriptors by title or platform. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Parental Control Guides:** Step-by-step instructions for configuring device-level spending and play-time limits. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. ## Market Position {#market-position} Video Game Ratings by ESRB maintains a niche utility position with a 4.3-star rating based on 38 reviews. The lack of updates for over 430 days suggests the app is in a maintenance-only lifecycle, limiting its reach compared to platform-native safety tools. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all rating data and parental resources - **Analysis:** The app operates as a non-profit utility, prioritizing mission-driven transparency over monetization. ## SWOT Analysis {#swot} **Core Strengths:** - Authoritative ESRB-verified database provides industry-standard content descriptors **Growth Levers:** - Link directly to digital storefronts for parental control configuration ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive outlook has shifted from a focus on third-party database competition to a defensive posture against console-native parental control integration. No functional changes were made, as the app remains in a maintenance-only state. **Overall trend**: Stable **Compared at**: 2026-08-16 ### High-impact changes - **[Shifted] Threat Landscape Re-prioritization** (swot) ### Medium-impact changes - **[Shifted] Executive Summary Tone** (positioning) - **[Shifted] PM Action Plan** (positioning) ## What's New - **Latest (v7.0.4, 1 years ago):** General maintenance release addressing stability and performance. ## App Momentum (Zombie) {#momentum} - Quiet 14 months, maintenance only. - Last major release June 2025. > **Cadence:** 1 total versions · 0 majors in last 6 months · 431 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Video Game Ratings by ESRB is an entertainment app that is completely free. It holds a 4.32/5 rating from 38 reviews. > **Bottom Line:** Video Game Ratings by ESRB serves as a stable, authoritative reference, but the lack of updates risks obsolescence as console manufacturers integrate these tools natively. Maintaining the accuracy of existing guides is the only necessary move to preserve the app's utility for parents. **Best for:** Parents and consumers seeking information to make informed decisions about video game content and family safety. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit current parental control guides because console-level settings have changed since the last update → maintain accuracy ### Outlook: Stable The market for parental safety tools is shifting toward deep OS-level integration, which makes standalone lookup utilities less essential. Video Game Ratings by ESRB remains a reliable reference, but its long-term relevance depends on whether it can offer value that console-native tools cannot replicate. - ⚪ The 14-month update gap confirms a maintenance-only posture, which limits the app's ability to adapt to new console-level safety features. - 🔴 Increasing integration of parental controls into console operating systems directly competes with the app's core value proposition of providing hardware-level guidance. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.32/5 | | Total Reviews | 38 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Video Game Ratings by ESRB** (this app) | 4.32/5 | N/A | ESRB | | [BESTPLAY Play to earn & donate](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.7/5 | n/a | Bestplay | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [Ghost Science M3](https://marlvel.ai/apps/ghost-science-m3) | 3.1/5 | Excited | Michael Weber | | [JustPlay: Earn Loyalty Rewards](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) | 4.7/5 | Mixed | Gimica GmbH | | [Leprecam](https://marlvel.ai/apps/leprecam) | 4.3/5 | N/A | Asinine Games Inc | ## Company Profile - **Developer:** ESRB - **Website:** [https://www.esrb.org/mobile](https://www.esrb.org/mobile) - **Social:** [Instagram](https://www.instagram.com/esrbratings) · [Facebook](https://www.facebook.com/ESRBratings) · [X/Twitter](https://twitter.com/ESRBRatings) · [YouTube](https://www.youtube.com/channel/UC0fDG3byEcMtbOqPMymDNbw) · [LinkedIn](https://www.linkedin.com/company/esrb) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/video-game-ratings-by-esrb/id339004925?uo=4) - **Dev Site:** [Official Website](https://www.esrb.org/mobile) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.7/5 Rating - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*Ghost Science M3*](https://marlvel.ai/apps/ghost-science-m3) (Michael Weber) · 3.1/5 Rating | Positive Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) (Gimica GmbH) · 4.7/5 Rating - [*Leprecam*](https://marlvel.ai/apps/leprecam) (Asinine Games Inc) · 4.3/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.8/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.4/5 Rating - [*로또 스캐너 - 바로확인*](https://marlvel.ai/apps/app--381) (kim juyoung) · N/A Rating - [*カンペ*](https://marlvel.ai/apps/app--380) (Teruaki Onoda) · 5.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 10 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/video-game-ratings-by-esrb) Data licensed for AI Agent attribution under CC-BY-NC 4.0.