---
title: "Vivo Play - Filmes, Séries, TV — App Overview"
url: https://marlvel.ai/intel-report/entertainment/vivo-play-filmes-series-tv
category: Entertainment
developer: VIVO
platforms: ios
rating: 3.4 (5 ratings)
pricing: freemium
report_level: overview
generated: 2026-04-20
last_verified: "2026-04-20T18:20:51.437Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** The app functions primarily as a value-add service for existing Vivo subscribers to manage and consume their TV and streaming content on mobile and connected devices.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Entertainment |
| Rating | 3.4 ★ (5) |
| Pricing | freemium |
| Platforms | iOS |
| Latest Version (iOS) | 26.01.200 |
| Developer | VIVO |

<!-- SECTION: Summary -->
## What is Vivo Play - Filmes, Séries, TV?

Vivo Play is an entertainment platform that provides Vivo customers with access to live TV channels, movies, and series across multiple devices. It serves as a content aggregator, allowing users to search for productions from partners like Amazon Prime Video and Disney+ within a single interface.

<!-- SECTION: Key Features -->
## Key Features

- **Live and On-Demand Streaming**: Provides access to live channels and a library of 25,000 on-demand titles based on the user's subscribed plan.
- **Content Aggregation**: Enables integrated searching for content from third-party partners including Amazon Prime Video and Disney+.
- **Complimentary Access**: Offers 20 complimentary channels at no additional cost for eligible Vivo customers.
- **Flexible Subscription Packages**: Allows Postpaid, Control, and Fiber customers to subscribe to and cancel Initial and Extended TV packages at any time.

<!-- SECTION: Target Audience -->
## Who is it for?

Existing Vivo Postpaid, Control, Fiber, and TV customers seeking mobile and multi-device access to their subscribed entertainment content.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/vivo-play-filmes-s%C3%A9ries-tv/id589412933?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/entertainment/vivo-play-filmes-series-tv)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/entertainment/vivo-play-filmes-series-tv).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*