--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "GoingOn: Local Events" developer_entity: "GoingOn LLC" bundle_id: "com.goingonapp.goingon" app_store_id: "6772556898" category: "Events" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-01" report_date: "2026-09-24" last_verified: "2026-09-24T00:00:00.000Z" report_version: "1.0.7" total_reviews: 4 overall_rating: 5 sentiment: "Thrilled" sentiment_score: 90 confidence: "medium" confidence_score: 0.55 top_praise_theme: "The app provides a simple and accessible interface for discovering local events in the immediate area" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 7 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["events", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "local", "residents,", "k-state"] canonical_url: "https://marlvel.ai/apps/goingon-local-events-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # GoingOn: Local Events Intelligence Report ## TL;DR {#tldr} - **Category**: Events · Free - **Signal**: Rating 5 · Sentiment Thrilled - **Recent focus**: The app provides a simple and accessible interface for discovering local events in the immediate area (top praise) > **TL;DR:** GoingOn: Local Events is a events app by GoingOn LLC, rated 5/5 by 4 users, with Thrilled user sentiment (90/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** GoingOn: Local Events maintains Thrilled user sentiment (5/5 from 4 reviews), with users consistently praising the app provides a simple and accessible interface for discovering local events in the immediate area. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (4 reviews) | | **User Mood** | Thrilled | | **Category** | Events | | **Developer** | GoingOn LLC | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 7d | ## Metadata & Market Performance - **Publisher:** GoingOn LLC - **Category:** Events - **Target Audience:** Local residents, K-State students, and visitors in Manhattan, KS looking for immediate, non-ticketed, or recurring local activities. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.7 - **Report Date:** 2026-09-24 - **Signal Count:** 1 review analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 6772556898 - **Bundle ID:** com.goingonapp.goingon - **Google Play ID:** com.goingonapp.goingon - **Data Window:** Analysis based on signals collected up to 2026-09-24 - **Short Description:** Find events, happy hours, and live music in Manhattan, KS. No account required ## Executive Snapshot **What it is:** GoingOn is a local event discovery app for Manhattan, KS, that provides a time-first feed of community happenings on iOS and Android. **Why users hire it:** The platform removes the friction of account creation and algorithmic noise, allowing users to find immediate, non-ticketed local activities without navigating multiple social media platforms. ## App DNA (Features & Intent) - **[Differentiator] Time-first event feed:** Events are sorted chronologically to reduce friction in finding immediate activities. - **[Differentiator] Venue management portal:** Local businesses can claim profiles and post events directly, creating a B2B pipeline for future services. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Account-free browsing:** Users access full event details without mandatory sign-up, maximizing top-of-funnel acquisition. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} GoingOn currently holds the #88 position on the US Events category chart. The platform's focus on local density in Manhattan, KS, differentiates it from broader, global event aggregators. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to browse and list events - **Analysis:** GoingOn operates on a free model, focusing on building local density and business partnerships before introducing monetization. ## 🟢 User Sentiment (Medium Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 5/5 - **Platform Split:** iOS 5.0/5 (4 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **The app provides a simple and accessible interface for discovering local events in the immediate area** ## SWOT Analysis {#swot} **Core Strengths:** - Account-free browsing maximizes top-of-funnel acquisition - Time-first feed prioritizes immediate utility over engagement algorithms **Growth Levers:** - Expansion into other college towns using the venue-claim model - Integration of ticketed-event partnerships for monetization ## What's New - **Latest (v1.0.7, 3 weeks ago):** Added venue access requests, multi-account switching, event live notifications, and email list sign-ups. Reorganized categories for Games & Trivia and Sales & Discounts. ## App Momentum (Maintenance) {#momentum} - Shipped venue access request flow. - Added multi-account switching support. - Reorganized Games and Trivia categories. > **Cadence:** 1 total versions · 1 majors in last 6 months · 22 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} GoingOn: Local Events is an events app that is completely free. It holds a 5/5 rating from 4 reviews. > **Bottom Line:** GoingOn’s focus on immediate local discovery serves a clear niche, but the platform must prove it can sustain venue-side engagement to avoid becoming a static directory. Prioritizing venue-owner adoption will secure the data density required to displace incumbent social platforms. **Best for:** Local residents, K-State students, and visitors in Manhattan, KS looking for immediate, non-ticketed, or recurring local activities. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit venue-claim conversion rates because venue-side adoption is the primary data-density lever → increase feed freshness ### Outlook: Stable The local event discovery market is consolidating around platforms that provide the most accurate, real-time data. GoingOn is currently advantaged by its focus on Manhattan, KS, but must scale venue-side participation to remain relevant against broader social platforms. - 🟢 The latest release adds venue access requests, which creates a scalable path for business-driven content updates → increase feed density. - ⚪ Maintenance-level update cadence (one release every 22 days) suggests a lean team focused on core stability rather than rapid feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 4 | | Sentiment | Thrilled (90/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **GoingOn: Local Events** (this app) | 5/5 | Thrilled | GoingOn LLC | | [폴리맵](https://marlvel.ai/apps/net-polimap-app) | N/A/5 | N/A | Zerothreethree | | [14 August Photo Frames](https://marlvel.ai/apps/com-independenceday_14augustphotoframes) | 4.3/5 | N/A | HaroonApps PK | | [2024 IHAF Conference & Awards](https://marlvel.ai/apps/2024-ihaf-conference-awards) | N/A/5 | N/A | Hubilo | | [AAI Events](https://marlvel.ai/apps/com-cadmiumcd-aai) | 3.0/5 | N/A | Cadmium | | [Accedian SKO 2023](https://marlvel.ai/apps/accedian-sko-2023) | N/A/5 | N/A | Hubilo | ## Company Profile - **Developer:** GoingOn LLC - **Website:** [https://goingonapp.com](https://goingonapp.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/goingon-local-events/id6772556898?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.goingonapp.goingon&hl=en&gl=us) - **Dev Site:** [Official Website](https://goingonapp.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*폴리맵*](https://marlvel.ai/apps/net-polimap-app) (Zerothreethree) · N/A Rating - [*14 August Photo Frames*](https://marlvel.ai/apps/com-independenceday_14augustphotoframes) (HaroonApps PK) · 4.3/5 Rating - [*2024 IHAF Conference & Awards*](https://marlvel.ai/apps/2024-ihaf-conference-awards) (Hubilo) · N/A Rating - [*AAI Events*](https://marlvel.ai/apps/com-cadmiumcd-aai) (Cadmium) · 3.0/5 Rating - [*Accedian SKO 2023*](https://marlvel.ai/apps/accedian-sko-2023) (Hubilo) · N/A Rating - [*Admin Pro Conference 2025*](https://marlvel.ai/apps/admin-pro-conference-2025) (Hubilo) · N/A Rating - [*Aftershock Festival*](https://marlvel.ai/apps/aftershock-festival-1) (Danny Wimmer Presents) · 4.0/5 Rating - [*Agro Executive Summit*](https://marlvel.ai/apps/agro-executive-summit) (Hubilo) · N/A Rating - [*AIE 2024*](https://marlvel.ai/apps/aie-2024) (Hubilo) · N/A Rating - [*AIE2025*](https://marlvel.ai/apps/aie2025) (Hubilo) · N/A Rating ## Frequently Asked Questions {#faq} ### Is GoingOn free to use? Yes, GoingOn is free to browse and list events, with no current subscription or in-app purchase requirements. ### Do I need an account to use GoingOn? No, you can browse the full event feed and view venue details without creating an account. ### How does GoingOn compare to Facebook Events? GoingOn focuses on local, non-ticketed events and recurring specials that often miss the algorithmic reach of Facebook, providing a more focused, time-first view of Manhattan, KS. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 7 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/goingon-local-events-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.