---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Boekhouden"
developer_entity: "ABN AMRO Bank N.V."
bundle_id: "com.abnamro.nl.boekhouden"
app_store_id: "1472738681"
category: "Finance"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-06-03"
report_date: "2026-08-19"
last_verified: "2026-08-19T00:00:00.000Z"
report_version: "2.2.20"
total_reviews: 0
sentiment: "Upset"
sentiment_score: 10
confidence: "low"
confidence_score: 0.3
top_complaint_theme: "Monthly subscription pricing feels excessive compared to available free alternatives in the current market"
review_sample_size: 4
total_review_count: 4
analyzed_review_count: 4
data_age_days: 7
momentum_velocity: "maintenance"
intelligence_version: 3
tags: ["finance", "free", "upset sentiment", "mobile app", "app review", "app analysis", "entrepreneurs", "business", "account"]
canonical_url: "https://marlvel.ai/apps/boekhouden"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

## ⚠ Content Warning

This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research.

---

# Boekhouden Intelligence Report

## TL;DR {#tldr}

- **Category**: Finance · Free
- **Signal**: Sentiment Upset
- **Recent focus**: Monthly subscription pricing feels excessive compared to available free alternatives in the current market (top complaint)

> **TL;DR:** Boekhouden is a finance app by ABN AMRO Bank N.V., with Upset user sentiment (10/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Boekhouden is a finance app by ABN AMRO Bank N.V..
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **User Mood** | Upset |
| **Category** | Finance |
| **Developer** | ABN AMRO Bank N.V. |
| **Pricing** | Free |
| **Platforms** | iOS & Android |
| **Confidence** | Low (0.3/1.0) |
| **Data Age** | 7d |

## Metadata & Market Performance
- **Publisher:** ABN AMRO Bank N.V.
- **Category:** Finance
- **Target Audience:** Entrepreneurs and business account holders at ABN AMRO who require integrated financial management tools.
- **Platforms:** iOS & Android
- **Version Reviewed:** 2.2.20
- **Report Date:** 2026-08-19
- **Signal Count:** 4 reviews analyzed
- **Confidence:** Low (0.3/1.0)
- **App Store ID (iOS):** 1472738681
- **Bundle ID:** com.abnamro.nl.boekhouden
- **Google Play ID:** com.abnamro.nl.boekhouden
- **Performance Trend:** Declining
- **Data Window:** Analysis based on signals collected up to 2026-08-19

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Bookkeeping by ABN AMRO is a financial management app for business account holders, offering receipt scanning and invoicing on iOS and Android.
**Why users hire it:** The app removes the administrative friction of manual bookkeeping by linking financial data directly to the user's existing ABN AMRO business account.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Receipt and Invoice Scanning:** Optical character recognition processes physical documents directly into the bookkeeping ledger, reducing administrative friction for ABN AMRO business account holders.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Smart Notifications:** Automated alerts prompt users to maintain bookkeeping currency, reinforcing the habit of financial management.
  * *User Intent:* Users want timely prompts to stay engaged without missing updates.
- **[Standard] In-App Invoicing:** Direct generation and transmission of invoices from the mobile interface ties revenue collection to the banking platform.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Bookkeeping by ABN AMRO functions as a proprietary utility for bank clients, with no public chart ranking data available. The lack of user ratings suggests low adoption or a highly gated distribution model.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free for ABN AMRO business account holders
- **Analysis:** The app functions as a value-added service for existing ABN AMRO business clients, with no direct subscription or IAP model.

<!-- section:sentiment -->
## 🔴 User Sentiment (Low Confidence: 4 of 4 reviews analyzed) {#user-sentiment}
- **Overall Sentiment:** Upset

### Top Complaints (Impact Areas)

- **Monthly subscription pricing feels excessive compared to available free alternatives in the current market**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Direct integration with ABN AMRO business accounts

**Growth Levers:**
- Integration of automated tax filing workflows


<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The app's strategic outlook has shifted from managing pricing friction to addressing critical functional failures that block the primary user journey. The development team has pivoted from a maintenance-only stance to an active investment in rebuilding the authentication flow.

**Overall trend**: Declining
**Compared at**: 2026-08-19

### High-impact changes
- **[Shifted] PM action plan pivot** (positioning)

### Medium-impact changes
- **[Added] New competitive threat identified** (swot)
- **[Shifted] Market position refinement** (positioning)

<!-- section:whats-new -->
## What's New

- **Latest (v2.2.24, 2 months ago):** General maintenance release addressing minor bugs and performance improvements.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Ships minor maintenance updates only.
- No new feature additions recently.

> **Cadence:** 2 total versions · 0 majors in last 6 months · 76 days since last update · 1 days avg between updates

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Boekhouden is a finance app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** Fixing the authentication flow is the immediate priority to prevent total abandonment by existing bank clients, as the current inability to link accounts renders the core value proposition inaccessible.
<!-- speakable-end -->

**Best for:** Entrepreneurs and business account holders at ABN AMRO who require integrated financial management tools.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Rebuild authentication flow because users report broken login and password recovery pages → restore user access
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Declining

The outlook for Bookkeeping by ABN AMRO is declining due to persistent authentication issues that block the primary user journey. Without a stable login experience, the app cannot retain its business user base, regardless of the value-added features provided.

- 🔴 Critical authentication failures in the latest version prevent account linking, which directly erodes trust among the core business client base.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Sentiment | Upset (10/100) |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS & Android |
| Key Features | 3 analyzed |
| Trend | Declining |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Boekhouden** (this app) | N/A/5 | Upset | ABN AMRO Bank N.V. |
| [Polymarket](https://marlvel.ai/apps/polymarket) | 4.1/5 | n/a | Polymarket |
| [ATLAS:EARTH - Fun Cashback!](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.4/5 | n/a | Atlas Reality, Inc. |
| [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.5/5 | n/a | Fidelity Investments |
| [Kalshi: Trade Events & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.7/5 | n/a | KalshiEX LLC |
| [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | n/a | Webull Technologies Pte. Ltd. |

## Company Profile
- **Developer:** ABN AMRO Bank N.V.

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/boekhouden/id1472738681?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.abnamro.nl.boekhouden&hl=en&gl=us)
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.1/5 Rating
- [*ATLAS:EARTH - Fun Cashback!*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.4/5 Rating
- [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.5/5 Rating
- [*Kalshi: Trade Events & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.7/5 Rating
- [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating
- [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating
- [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating
- [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating
- [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating
- [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 4
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 7 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/boekhouden)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.