--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Controle Financeiro Pessoal" developer_entity: "Leandro Nunes" bundle_id: "com.appslan.contasfixasapp" app_store_id: "6757726348" category: "Finance" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-07-16" report_date: "2026-08-28" last_verified: "2026-08-28T00:00:00.000Z" report_version: "1.6" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 78 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["finance", "free", "mobile app", "app review", "app analysis", "individuals,", "students,", "freelancers,"] canonical_url: "https://marlvel.ai/apps/controle-financeiro-pessoal" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Controle Financeiro Pessoal Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Free > **TL;DR:** Controle Financeiro Pessoal is a finance app by Leandro Nunes, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Controle Financeiro Pessoal is a finance app by Leandro Nunes. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Finance | | **Developer** | Leandro Nunes | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 78d | ## Metadata & Market Performance - **Publisher:** Leandro Nunes - **Category:** Finance - **Target Audience:** Individuals, students, freelancers, and families seeking a manual tool to track personal income and expenses. - **Platforms:** iOS - **Version Reviewed:** 1.6 - **Report Date:** 2026-08-28 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6757726348 - **Bundle ID:** com.appslan.contasfixasapp - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-28 ## Executive Snapshot **What it is:** Controle Financeiro Pessoal is a manual personal finance tracking app for individuals and families on iOS. **Why users hire it:** The tool removes the cognitive friction of tracking spending by providing a centralized, manual log for income and expenses. ## App DNA (Features & Intent) - **[Differentiator] Automated Month-End Closing:** System processes financial data at month-end to finalize balances, reducing manual friction and increasing habit formation. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Receipt Attachment:** Image uploads to transaction logs increase switching costs by creating a personal archive. - **[Standard] Fixed Expense Notifications:** Push alerts for recurring bills increase session frequency by managing payment status. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} Controle Financeiro Pessoal occupies the manual-entry segment of the personal finance category. With no IAP or subscription revenue, the app competes on simplicity rather than feature-parity with automated bank-sync rivals. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all listed features - **Analysis:** The app is currently offered as a free utility with no visible subscription or IAP gates. ## SWOT Analysis {#swot} **Core Strengths:** - Automated month-end closing reduces manual friction - Receipt attachment creates personal archive switching costs **Growth Levers:** - Introduce freemium tier for advanced reporting - Develop data-import feature for spreadsheet migrants ## Recent Changes (v2 → v3) {#recent-changes} The product strategy shifted from exploring premium monetization to addressing high-friction onboarding via a planned data-import feature. This pivot acknowledges the competitive pressure from automated bank-sync rivals that the previous report identified as a static threat. **Overall trend**: Stable **Compared at**: 2026-08-28 ### High-impact changes - **[Shifted] Roadmap priority shift** (positioning) ### Medium-impact changes - **[Added] New SWOT items** (swot) - **[Shifted] Outlook tone** (positioning) ## What's New - **Latest (v1.6, 1 months ago):** Introduced automated month-end closing, fixed-bill due date notifications, and payment receipt attachments. ## App Momentum (Maintenance) {#momentum} - Shipped automated month-end closing feature. - Integrated receipt attachment for transaction logs. - Ships bug fixes at 42-day cadence. > **Cadence:** 1 total versions · 1 majors in last 6 months · 42 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Controle Financeiro Pessoal is a finance app that is completely free. > **Bottom Line:** Controle Financeiro Pessoal provides a functional manual-tracking foundation, but the lack of monetization and automated sync limits its long-term market position. Prioritizing data-import tools would unlock a larger user base by reducing the friction of switching from spreadsheets. **Best for:** Individuals, students, freelancers, and families seeking a manual tool to track personal income and expenses. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship data-import feature because manual entry is a high-friction barrier → increase new-user retention ### Outlook: Stable The personal finance category is consolidating around automated bank-sync tools, leaving manual-entry apps like Controle Financeiro Pessoal in a niche position. Without a clear monetization strategy or automated integration, the app remains vulnerable to churn as users seek more comprehensive financial management solutions. - 🟢 The latest release introduced automated month-end closing, which improves the core utility of the app for long-term users. - ⚪ The 42-day update cadence suggests a maintenance-mode posture rather than aggressive feature expansion, limiting the app's ability to capture market share. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Controle Financeiro Pessoal** (this app) | N/A/5 | N/A | Leandro Nunes | | [Polymarket](https://marlvel.ai/apps/polymarket) | 4.2/5 | n/a | Polymarket | | [ATLAS:EARTH - Fun Cashback!](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.5/5 | n/a | Atlas Reality, Inc. | | [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.5/5 | n/a | Fidelity Investments | | [Kalshi: Trade Events & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.7/5 | n/a | KalshiEX LLC | | [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | n/a | Webull Technologies Pte. Ltd. | ## Company Profile - **Developer:** Leandro Nunes - **Website:** [https://movelariaindustrial.blogspot.com/](https://movelariaindustrial.blogspot.com/) ## Data Sources & Links - **App Store ID:** 6757726348 - **Dev Site:** [Official Website](https://movelariaindustrial.blogspot.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.2/5 Rating - [*ATLAS:EARTH - Fun Cashback!*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.5/5 Rating - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.5/5 Rating - [*Kalshi: Trade Events & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.7/5 Rating - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating - [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 78 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/controle-financeiro-pessoal) Data licensed for AI Agent attribution under CC-BY-NC 4.0.