--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Cost Margin Calculator" developer_entity: "Renowne, LLC" bundle_id: "com.renowne.Cost-Margin" app_store_id: "672011923" category: "Finance" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2020-11-29" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "4.0.3" total_reviews: 90 overall_rating: 3.6 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.7 top_praise_theme: "Simple and intuitive margin calculations provide essential business insights for entrepreneurs and store owners" top_complaint_theme: "Forced branding imagery on the main screen creates unnecessary friction and delays access to calculations" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 65 momentum_velocity: "zombie" intelligence_version: 3 tags: ["finance", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "small", "business", "owners"] canonical_url: "https://marlvel.ai/apps/cost-margin-calculator" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Cost Margin Calculator Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Free - **Signal**: Rating 3.6 · Sentiment Frustrated - **Recent focus**: Forced branding imagery on the main screen creates unnecessary friction and delays access to calculations (top complaint) · Simple and intuitive margin calculations provide essential business insights for entrepreneurs and store owners (top praise) > **TL;DR:** Cost Margin Calculator is a finance app by Renowne, LLC, rated 3.6/5 by 90 users, with Frustrated user sentiment (35/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Cost Margin Calculator faces Frustrated user sentiment (3.6/5 from 90 reviews), with users reporting forced branding imagery on the main screen creates unnecessary friction and delays access to calculations as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.6/5 (90 reviews) | | **User Mood** | Frustrated | | **Category** | Finance | | **Developer** | Renowne, LLC | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | High (0.7/1.0) | | **Data Age** | 65d | ## Metadata & Market Performance - **Publisher:** Renowne, LLC - **Category:** Finance - **Target Audience:** Small business owners and entrepreneurs who need to calculate product margins, markups, and break-even points. - **Platforms:** iOS - **Version Reviewed:** 4.0.3 - **Report Date:** 2026-08-08 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 672011923 - **Bundle ID:** com.renowne.Cost-Margin - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-08 ## Executive Snapshot **What it is:** Cost Margin Calculator is a finance utility for small business owners to calculate margins, markups, and break-even points on iOS. **Why users hire it:** Users hire this app to quickly determine product pricing and profit parity during promotions, though the current interface forces extra manual steps that impede the workflow. ## App DNA (Features & Intent) - **[Differentiator] Break-Even Calculator:** Identifies the number of additional product sales required to reach profit parity during promotions. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Roll Calculation:** Allows users to apply multiple margin and markup percentages sequentially to a base price. - **[Standard] Standard Calculator Integration:** Automatically imports results from the built-in standard calculator directly into the cost field for further margin analysis. ## Market Position {#market-position} The app maintains a 3.6-star rating across 90 total reviews, but the lack of updates since 2020 suggests a maintenance-only posture. This stagnation limits its ability to compete with active finance utilities that update for modern OS standards. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is distributed as a free utility to support the personal brand of Marcus Lemonis and the developer's portfolio. ## 🔴 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.6/5 - **Platform Split:** iOS 3.6/5 (90 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Simple and intuitive margin calculations provide essential business insights for entrepreneurs and store owners** ### Top Complaints (Impact Areas) - **Forced branding imagery on the main screen creates unnecessary friction and delays access to calculations** ## SWOT Analysis {#swot} **Core Strengths:** - Association with Marcus Lemonis provides brand recognition **Growth Levers:** - Add real estate cap rate calculators for professionals - Implement thousands separators for improved visual readability ## Recent Changes (v2 → v3) {#recent-changes} The competitive assessment has hardened, identifying the app's five-year development stagnation as a critical vulnerability against modern, responsive alternatives. **Overall trend**: Declining **Compared at**: 2026-08-08 ### High-impact changes - **[Shifted] Competitive Stance** (positioning) ### Medium-impact changes - **[Added] SWOT Refinement** (swot) - **[Added] Real Estate Tool Clarification** (features) ## What's New - **Latest (v4.0.3, 5 years ago):** UI improvements and bug fixes for decimal usage and app freezing. ## App Momentum (Zombie) {#momentum} - No major release since November 2020. - Stagnant development limits competitive relevance. > **Cadence:** 1 total versions · 0 majors in last 6 months · 2077 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Cost Margin Calculator is a finance app that is completely free. With a 3.6/5 rating from 90 reviews, it faces significant user friction. > **Bottom Line:** Cost Margin Calculator provides essential business utility, but the intrusive branding and technical regressions in the latest release disrupt the user workflow, so the developer must prioritize removing branding friction and fixing input bugs to prevent further churn. **Best for:** Small business owners and entrepreneurs who need to calculate product margins, markups, and break-even points. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Remove branding splash screen because it creates unnecessary friction → increase user retention ### Outlook: Declining The market for business utilities is shifting toward high-frequency, responsive tools, and the lack of updates since 2020 leaves this app exposed to faster, modern competitors. Continued technical instability will likely accelerate the decline in user trust, as the current interface requires more manual steps than previous versions. - 🔴 Technical regressions in the latest release (freezing, decimal errors) erode the core calculation workflow, which compounds the rating drag already visible on the platform. - 🔴 The lack of updates for over five years leaves the app exposed to modern, responsive competitors that offer better UX and faster calculation speeds. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.6/5 | | Total Reviews | 90 | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Cost Margin Calculator** (this app) | 3.6/5 | Frustrated | Renowne, LLC | | [Polymarket](https://marlvel.ai/apps/polymarket) | 4.0/5 | n/a | Polymarket | | [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.5/5 | n/a | Fidelity Investments | | [Kalshi: Trade Events & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.8/5 | n/a | KalshiEX LLC | | [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | n/a | Webull Technologies Pte. Ltd. | | [코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)](https://marlvel.ai/apps/coinone-co-kr-official) | 3.1/5 | N/A | Coinone | ## Company Profile - **Developer:** Renowne, LLC - **Website:** [https://renowne.com/portfolio/cost-margin-calculator/](https://renowne.com/portfolio/cost-margin-calculator/) - **Social:** [Facebook](https://www.facebook.com/Renowne) · [X/Twitter](https://twitter.com/renowne) · [LinkedIn](https://www.linkedin.com/company/renowne-llc) ## Data Sources & Links - **App Store ID:** 672011923 - **Dev Site:** [Official Website](https://renowne.com/portfolio/cost-margin-calculator/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.0/5 Rating - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.5/5 Rating - [*Kalshi: Trade Events & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.8/5 Rating - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating - [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating - [*しんきんバンキングアプリ*](https://marlvel.ai/apps/jp-shinkin-ib-banking) (The Shinkin Banks Information System Center Co Ltd) · 3.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 65 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/cost-margin-calculator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.