--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Couples Budget Tracker" developer_entity: "Tom Perry" bundle_id: "com.tomperry.couplebudgettracker" app_store_id: "6751105610" category: "Finance" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-08-15" report_date: "2026-09-18" last_verified: "2026-09-18T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 15 momentum_velocity: "zombie" intelligence_version: 2 tags: ["finance", "free", "mobile app", "app review", "app analysis", "couples", "living", "together"] canonical_url: "https://marlvel.ai/apps/couples-budget-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Couples Budget Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Free > **TL;DR:** Couples Budget Tracker is a finance app by Tom Perry, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Couples Budget Tracker is a finance app by Tom Perry. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Finance | | **Developer** | Tom Perry | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 15d | ## Metadata & Market Performance - **Publisher:** Tom Perry - **Category:** Finance - **Target Audience:** Couples living together or sharing financial responsibilities who require a structured method to track and split household expenses. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-09-18 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6751105610 - **Bundle ID:** com.tomperry.couplebudgettracker - **Data Window:** Analysis based on signals collected up to 2026-09-18 ## Executive Snapshot **What it is:** Couples Budget Tracker is a personal finance utility for partners to log expenses and calculate shared contribution percentages on iOS. **Why users hire it:** The app removes the cognitive cost of manual bill splitting and the social awkwardness of discussing unequal financial contributions. ## App DNA (Features & Intent) - **[Differentiator] Income-based Split Calculation:** Calculates contribution percentages based on individual partner income inputs. - **[Differentiator] Split Overrides:** Allows custom split ratios for individual expenses independent of the default arrangement. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Expense Management:** Logs one-off and recurring expenses categorized by type. ## Market Position {#market-position} Couples Budget Tracker occupies a niche position in the finance category, currently lacking the review volume and rating history of established competitors. The absence of updates for over 390 days suggests the product is not currently competing for market share. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is currently listed as free with no observable in-app purchase or subscription gates. ## SWOT Analysis {#swot} **Core Strengths:** - Income-based split logic provides a defensible barrier against generic expense trackers. - Split overrides enable flexible household accounting without manual spreadsheet maintenance. **Growth Levers:** - Implementing a premium tier for advanced reporting could monetize the existing feature set. ## App Momentum (Zombie) {#momentum} - No updates for 13 months. - Zero store ratings recorded. > **Cadence:** 1 total versions · 1 majors in last 6 months · 398 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Couples Budget Tracker is a finance app that is completely free. > **Bottom Line:** Couples Budget Tracker offers a functional utility for shared finances, but the 13-month development silence leaves the product vulnerable to more active rivals. Establishing a consistent update cadence is necessary to signal reliability to potential users. **Best for:** Couples living together or sharing financial responsibilities who require a structured method to track and split household expenses. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a minor stability update because the app has been dormant for 13 months → signal active maintenance to users ### Outlook: Declining The shared-finance category is consolidating around apps with active live-ops and frequent feature updates. Couples Budget Tracker remains exposed due to its dormant status, which will likely lead to continued invisibility in the App Store rankings. - 🔴 The 399-day update gap signals a lack of active development, which prevents the app from building the social proof required for category growth. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Couples Budget Tracker** (this app) | N/A/5 | N/A | Tom Perry | | [ATLAS:EARTH - Fun Cashback!](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.5/5 | n/a | Atlas Reality, Inc. | | [Banksola: Budget Planner](https://marlvel.ai/apps/banksola-budget-planner) | 4.6/5 | Mixed | Quickdollarapp, Inc | | [코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)](https://marlvel.ai/apps/coinone-co-kr-official) | 3.1/5 | N/A | Coinone | | [다트맨 - 전자공시 푸시알림](https://marlvel.ai/apps/com-coreasset-stockhunter) | 2.1/5 | N/A | ORBIS Investment Advisors Co., Ltd. | | [디지로카(롯데카드)](https://marlvel.ai/apps/com-lcacapp) | 2.5/5 | N/A | lottecard | ## Company Profile - **Developer:** Tom Perry - **Website:** [https://perryapps.netlify.app](https://perryapps.netlify.app) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/couples-budget-tracker/id6751105610?uo=4) - **Dev Site:** [Official Website](https://perryapps.netlify.app) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*ATLAS:EARTH - Fun Cashback!*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.5/5 Rating - [*Banksola: Budget Planner*](https://marlvel.ai/apps/banksola-budget-planner) (Quickdollarapp, Inc) · 4.6/5 Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating - [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating - [*しんきんバンキングアプリ*](https://marlvel.ai/apps/jp-shinkin-ib-banking) (The Shinkin Banks Information System Center Co Ltd) · 3.3/5 Rating - [*10bII+*](https://marlvel.ai/apps/10bii) (Anishu, Inc.) · 2.0/5 Rating - [*10BII Calc HD*](https://marlvel.ai/apps/com-ernestbrock-calc10biihd) (Ernest Brock) · 4.9/5 Rating | Excellent Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 15 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/couples-budget-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.