---
title: "E*TRADE: Invest. Trade. Save. — App Overview"
url: https://marlvel.ai/intel-report/finance/e-trade-invest-trade-save
category: Finance
developer: E*TRADE Securities
platforms: ios
rating: 4.7 (380.9K ratings)
pricing: free
report_level: overview
generated: 2026-04-14
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app offers a robust suite of integrated trading and banking features, recent user feedback highlights significant stability and authentication issues that impact core functionality.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Finance |
| Rating | 4.7 ★ (380.9K) |
| Pricing | free |
| Platforms | iOS |
| Latest Version (iOS) | 15.2.1 |
| Developer | E*TRADE Securities |

<!-- SECTION: Summary -->
## What is E*TRADE: Invest. Trade. Save.?

E*TRADE is a comprehensive financial platform by Morgan Stanley that integrates investment, trading, and banking services into a single mobile interface. It provides users with commission-free trading, professional portfolio management, and high-yield banking products. The app is notable for its inclusion of advanced research tools, such as live Bloomberg video streaming and real-time market data.

<!-- SECTION: Key Features -->
## Key Features

- **Commission-Free Trading**: Offers zero-commission online trades for US-listed stocks, ETFs, and options.
- **Market Research and Tools**: Provides streaming quotes, interactive charts, investment screeners, and live Bloomberg video.
- **Integrated Banking**: Includes high-yield savings, checking accounts, and certificates of deposit managed through Morgan Stanley Private Bank.
- **Portfolio Management**: Allows users to choose from professionally built portfolios and monitor performance via custom watchlists.

<!-- SECTION: Target Audience -->
## Who is it for?

Individual investors and traders of all experience levels seeking an all-in-one solution for managing investments and personal banking.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/e-trade-invest-trade-save/id313259740?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/finance/e-trade-invest-trade-save)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/finance/e-trade-invest-trade-save).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*