--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Easy Pro Forma: ROI Calculator" developer_entity: "Easy Pro Forma LLC" bundle_id: "com.easyproformallc.easyproforma" app_store_id: "6749282537" category: "Finance" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2026-10-13" report_date: "2026-11-04" last_verified: "2026-11-04T00:00:00.000Z" report_version: "2.2.0" total_reviews: 2 overall_rating: 5 confidence: "low" confidence_score: 0.05 data_age_days: 11 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["finance", "freemium", "mobile app", "app review", "app analysis", "estate", "investors", "professionals"] canonical_url: "https://marlvel.ai/apps/easy-pro-forma-roi-calculator" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Easy Pro Forma: ROI Calculator Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Freemium - **Signal**: Rating 5 > **TL;DR:** Easy Pro Forma: ROI Calculator is a finance app by Easy Pro Forma LLC, rated 5/5 by 2 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Easy Pro Forma: ROI Calculator is a finance app by Easy Pro Forma LLC. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (2 reviews) | | **Category** | Finance | | **Developer** | Easy Pro Forma LLC | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 11d | ## Metadata & Market Performance - **Publisher:** Easy Pro Forma LLC - **Category:** Finance - **Target Audience:** Real estate investors and professionals who need to underwrite property deals on-site without relying on cloud-based software. - **Platforms:** iOS - **Version Reviewed:** 2.2.0 - **Report Date:** 2026-11-04 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6749282537 - **Bundle ID:** com.easyproformallc.easyproforma - **Data Window:** Analysis based on signals collected up to 2026-11-04 ## Executive Snapshot **What it is:** Easy Pro Forma: ROI Calculator is a mobile underwriting tool for real estate investors to model after-tax property returns offline. **Why users hire it:** The app removes the need for cloud connectivity during on-site property visits, allowing investors to calculate true after-tax cash flow immediately. ## App DNA (Features & Intent) - **[Differentiator] Offline-first Analysis:** Calculates property pro formas without internet connectivity, reinforcing a privacy-focused value proposition. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] After-tax Modeling:** Models depreciation and exit taxes, with advanced tax impact screens gated behind the Pro subscription. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Dual Loan Modeling:** Supports two simultaneous loans per property, providing professional-grade underwriting depth. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Easy Pro Forma: ROI Calculator maintains a specialized position in the Finance category by focusing on after-tax underwriting rather than simple cap-rate calculations. The app's maintenance-mode release cadence indicates a stable, feature-complete product rather than an aggressive growth play. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with unlimited properties and basic metrics, Pro subscription at $9.99/month or $79.99/year - **Analysis:** The freemium model gates advanced tax reporting and PDF exports, preserving core underwriting tools for free users. ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first architecture removes cloud-dependency barriers **Growth Levers:** - Commercial NNN lease modeling for industrial segments ## What's New - **Latest (v2.2.0, 3 weeks ago):** Introduced a Pro subscription tier adding tax impact analysis, detailed PDF reporting, amortization schedules, equity buildup charts, and custom assumption templates. ## App Momentum (Maintenance) {#momentum} - Introduced Pro subscription tier. - Ships maintenance-only updates. > **Cadence:** 1 total versions · 1 majors in last 6 months · 22 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Easy Pro Forma: ROI Calculator is a finance app that is free with in-app purchases. It holds a 5/5 rating from 2 reviews. > **Bottom Line:** Easy Pro Forma: ROI Calculator succeeds by serving the specific need for offline, after-tax underwriting, but the current maintenance cadence risks stagnation against cloud-integrated rivals. Pivoting to optimize pricing could unlock higher conversion among the professional user base. **Best for:** Real estate investors and professionals who need to underwrite property deals on-site without relying on cloud-based software. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] A/B test annual subscription pricing because the $79.99/year price point is above the category median → increase conversion velocity ### Outlook: Stable The market for property underwriting is consolidating around cloud-integrated platforms, which threatens standalone tools like Easy Pro Forma: ROI Calculator. The app's future depends on whether its privacy-focused, offline-first value proposition remains sufficient to retain professional investors against more feature-rich, connected alternatives. - ⚪ The latest release introduced a Pro subscription model, signaling a shift toward monetizing advanced tax features for professional users. - 🔴 The maintenance-only release cadence suggests limited feature expansion, which may leave the app vulnerable to rivals with more frequent update cycles. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 2 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Easy Pro Forma: ROI Calculator** (this app) | 5/5 | N/A | Easy Pro Forma LLC | | [Banksola: Budget Planner](https://marlvel.ai/apps/banksola-budget-planner) | 4.6/5 | Mixed | Quickdollarapp, Inc | | [DEGIRO: Investing & Trading](https://marlvel.ai/apps/degiro-investing-trading) | 4.1/5 | Mixed | DEGIRO - Online Trading App | | [Digital Budget](https://marlvel.ai/apps/digital-budget) | 5.0/5 | Thrilled | Bryant Foster | | [Equito App](https://marlvel.ai/apps/equito-app) | 2.5/5 | n/a | Equito APP SL | | [Hourly: Freelance Tracker](https://marlvel.ai/apps/hourly-freelance-tracker) | N/A/5 | N/A | Albert Lewinski | ## Company Profile - **Developer:** Easy Pro Forma LLC ## Data Sources & Links - **App Store ID:** 6749282537 - **Sources:** App store metadata. ## Related Intel Reports - [*Banksola: Budget Planner*](https://marlvel.ai/apps/banksola-budget-planner) (Quickdollarapp, Inc) · 4.6/5 Rating - [*DEGIRO: Investing & Trading*](https://marlvel.ai/apps/degiro-investing-trading) (DEGIRO - Online Trading App) · 4.1/5 Rating - [*Digital Budget*](https://marlvel.ai/apps/digital-budget) (Bryant Foster) · 5.0/5 Rating | Excellent Sentiment - [*Equito App*](https://marlvel.ai/apps/equito-app) (Equito APP SL) · 2.5/5 Rating - [*Hourly: Freelance Tracker*](https://marlvel.ai/apps/hourly-freelance-tracker) (Albert Lewinski) · N/A Rating - [*SureShotFX - Pip Calculator*](https://marlvel.ai/apps/sureshotfx-pip-calculator) (SureShotFX) · 4.0/5 Rating | Positive Sentiment - [*Tikker - Live Income Tracker*](https://marlvel.ai/apps/tikker-live-income-tracker) (Mis Asja OU) · 5.0/5 Rating - [*TradeLog - Trading Journal*](https://marlvel.ai/apps/tradelog-trading-journal) (Rikuto Takeuchi) · N/A Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 11 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/easy-pro-forma-roi-calculator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.