## ⚠ Content Warning

This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research.

---
last_verified: "2026-05-12T09:33:51.476Z"
---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "EasyTithe"
developer_entity: "Ministry Brands"
bundle_id: "com.ministrybrands.easytithe"
app_store_id: "877816105"
category: "Finance"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2025-11-17"
report_date: "2026-05-12"
last_verified: "2026-05-12"
report_version: "2.5.0"
total_reviews: 81
overall_rating: 2.8
confidence: "low"
confidence_score: 0.7
data_age_days: 0
momentum_velocity: "zombie"
intelligence_version: 3
competitor_count: 2
tags: ["finance", "free", "mobile app", "app review", "app analysis", "church", "staff,", "administrators,"]
canonical_url: "https://marlvel.ai/intel-report/finance/easytithe"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# EasyTithe App Audit

## TL;DR {#tldr}

- **Category**: Finance · Free
- **Signal**: Rating 2.8

> **TL;DR:** EasyTithe is a finance app by Ministry Brands, rated 2.8/5 by 81 users, available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** EasyTithe is a finance app by Ministry Brands.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 2.8/5 (81 reviews) |
| **Category** | Finance |
| **Developer** | Ministry Brands |
| **Pricing** | Free |
| **Platforms** | iOS & Android |
| **Confidence** | Low (0.7/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Ministry Brands
- **Category:** Finance
- **Target Audience:** Church staff, administrators, and congregants who utilize Ministry Brands' management software.
- **Platforms:** iOS & Android
- **Version Audited:** 2.5.0
- **Audit Date:** 2026-05-12
- **Signal Count:** 81 reviews analyzed
- **Confidence:** Low (0.7/1.0)
- **App Store ID (iOS):** 877816105
- **Bundle ID:** com.ministrybrands.easytithe
- **Google Play ID:** com.ministrybrands.easytithe
- **Performance Trend:** Declining
- **Data Window:** Analysis based on signals collected up to 2026-05-12

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** EasyTithe is a mobile donation and church management utility for congregants and administrators on iOS and Android.
**Why users hire it:** The app serves the job of processing religious contributions and facilitating facility check-ins, allowing churches to centralize financial and administrative data within the Ministry Brands suite.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Church Management System (ChMS) Integration:** Access to core administrative features including member lists and attendance tracking.
  * *User Intent:* Users want visibility into their own performance and progress.
- **[Differentiator] Self Child Check-in:** Parents initiate check-in via mobile app when near church facilities.
- **[Standard] Digital Giving:** Integrated donation processing for online, text, and kiosk giving modules.
  * *User Intent:* Users seek enhanced value through premium features.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

EasyTithe maintains a niche position as a free utility for Ministry Brands users, anchored by a 2.65 rating on iOS and a 3.58 rating on Android. The lack of updates since 2018 on iOS signals that the app is currently in maintenance mode rather than active growth.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free to use for all donors and churches
- **Analysis:** The app functions as a free utility to drive adoption and retention for the broader Ministry Brands B2B software suite.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Deep integration with Ministry Brands ChMS drives institutional lock-in
- Self Child Check-in provides high-utility retention for families

**Critical Frictions:**
- Legacy UI/UX drives user frustration
- 2.65 iOS rating indicates poor donor-facing experience

**Growth Levers:**
- Modernizing the donation flow to match three-tap standards
- Implementing location-based church discovery to reduce manual search friction

**Market Threats:**
- Tithe.ly’s rapid release cadence
- Givelify’s optimized donor-discovery funnel siphoning transaction volume

<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The intelligence focus shifted from resolving payment processing bugs to addressing competitive UI/UX gaps against mobile-first rivals.

**Overall trend**: Declining
**Compared at**: 2026-05-12

### High-impact changes
- **[Shifted] PM Action Item Pivot** (positioning) — Action priority moved from fixing duplicate billing to rebuilding the donation flow to counter Givelify's three-tap user experience.
- **[Removed] Sentiment Data Availability** (sentiment) — Detailed user sentiment breakdown is no longer available in the current report.

### Medium-impact changes
- **[Shifted] SWOT Weakness Reclassification** (swot) — Weaknesses shifted from specific payment processing glitches to broader legacy UI/UX frustration.
- **[Added] Expanded Feature Gaps** (features) — Added location-based church discovery and three-tap donation flow as specific competitive gaps.

<!-- section:whats-new -->
## What's New

- **Latest (v1.10.2, 5 months ago):** Expanded device compatibility and general bug fixes.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- Last major iOS update Oct 2018.
- Android update released Nov 2025.

> **Cadence:** 2 total versions · 0 majors in last 6 months · 175 days since last update · 2575 days avg between updates

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

EasyTithe is an established finance app that is completely free.
With a 2.8/5 rating from 81 reviews, it shows polarized user reception.

<!-- speakable-start -->
> **Bottom Line:** EasyTithe retains institutional users through ChMS integration but risks losing the donor base to mobile-first competitors, so the PM must prioritize a UI refresh of the donation flow to prevent further churn.
<!-- speakable-end -->

**Best for:** Church staff, administrators, and congregants who utilize Ministry Brands' management software.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [PIVOT] [HIGH IMPACT] Rebuild donor-facing donation flow because current friction drives users to Givelify → increase transaction volume — *Competitor analysis shows Givelify's three-tap flow is a key differentiator siphoning donor base.* _(trade-off: deprioritize Deprioritize ChMS administrative feature updates — donor retention is the higher revenue risk.)_
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Location-based church discovery (available in Givelify)
- Three-tap donation flow (available in Givelify)
- Modernized UI/UX (available in Tithe.ly)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Declining

The religious giving market is consolidating around mobile-first platforms that prioritize donor convenience, leaving EasyTithe exposed due to its legacy interface. Without a shift toward modernizing the donor experience, the app will likely see continued erosion of its user base as churches migrate to more agile providers.

- 🔴 The lack of iOS updates since 2018 indicates the app is in maintenance mode, which leaves it vulnerable to competitors with modern interfaces.
- 🔴 Competitors like Givelify and Tithe.ly are actively capturing donor attention with faster, more intuitive payment flows, which will erode EasyTithe's market share.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 2.8/5 |
| Total Reviews | 81 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS & Android |
| Key Features | 3 analyzed |
| Trend | Declining |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **EasyTithe** (this app) | 2.8/5 | N/A | Ministry Brands |
| [Tithe.ly](https://marlvel.ai/intel-report/finance/tithe-ly) | 4.5/5 | Excited | Your Giving, Inc. |
| [Givelify Mobile Giving App](https://marlvel.ai/intel-report/finance/givelify-mobile-giving-app) | 4.9/5 | Thrilled | Givelify |
| [Polymarket](https://marlvel.ai/intel-report/finance/polymarket) | 3.3/5 | Upset | Polymarket |
| [Fidelity Investments](https://marlvel.ai/intel-report/finance/fidelity-investments) | 4.5/5 | Frustrated | Fidelity Investments |
| [Kalshi: Trade News & Sports](https://marlvel.ai/intel-report/finance/kalshi-trade-news-sports) | 4.7/5 | Upset | KalshiEX LLC |

## Company Profile
- **Developer:** Ministry Brands
- **Website:** [https://www.ministrybrands.com](https://www.ministrybrands.com)
- **Social:** [Instagram](https://www.instagram.com/ministrybrandsofficial) · [Facebook](https://www.facebook.com/MinistryBrands) · [YouTube](https://www.youtube.com/@ministrybrands) · [LinkedIn](https://www.linkedin.com/company/ministry-brands)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/easytithe/id877816105?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.ministrybrands.easytithe&hl=en&gl=us)
- **Dev Site:** [Official Website](https://www.ministrybrands.com)
- **Sources:** Developer website content, About us / company information, App store metadata, User reviews.

## Related Intel Reports
- [*Tithe.ly*](https://marlvel.ai/intel-report/finance/tithe-ly) (Your Giving, Inc.) — 4.5/5 Rating | Positive Sentiment
- [*Givelify Mobile Giving App*](https://marlvel.ai/intel-report/finance/givelify-mobile-giving-app) (Givelify) — 4.9/5 Rating | Excellent Sentiment
- [*Polymarket*](https://marlvel.ai/intel-report/finance/polymarket) (Polymarket) — 3.3/5 Rating | Terrible Sentiment
- [*Fidelity Investments*](https://marlvel.ai/intel-report/finance/fidelity-investments) (Fidelity Investments) — 4.5/5 Rating | Negative Sentiment
- [*Kalshi: Trade News & Sports*](https://marlvel.ai/intel-report/finance/kalshi-trade-news-sports) (KalshiEX LLC) — 4.7/5 Rating | Terrible Sentiment
- [*Webull: Investing & Trading*](https://marlvel.ai/intel-report/finance/webull-investing-trading) (Webull Technologies Pte. Ltd.) — 4.6/5 Rating | Mixed Sentiment
- [*rapid! Pay*](https://marlvel.ai/intel-report/finance/rapid-pay) (Green Dot Corporation) — 4.4/5 Rating | N/A Sentiment
- [*hurdlr*](https://marlvel.ai/intel-report/finance/hurdlr) (Reuben Omolu) — 4.3/5 Rating | N/A Sentiment
- [*365-day savings plan-Easy Goal*](https://marlvel.ai/intel-report/finance/365-day-savings-plan-easy-goal) (永文 胡) — N/A Rating | N/A Sentiment
- [*Prestmit: Gift Cards & Coins*](https://marlvel.ai/intel-report/finance/prestmit-gift-cards-coins) (Prestmit Technologies LTD.) — 4.5/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 81
- **Data Sources:** user reviews, developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/finance/easytithe)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.