--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Homelify: Split Rent & Bills" developer_entity: "Astra Prospera" bundle_id: "com.astraprospera.homelify" app_store_id: "6744519667" category: "Finance" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-07-31" report_date: "2026-08-27" last_verified: "2026-08-27T00:00:00.000Z" report_version: "3.1" total_reviews: 0 sentiment: "Thrilled" sentiment_score: 90 confidence: "low" confidence_score: 0.3 top_praise_theme: "Automated bill splitting via image scanning saves time for flatmates managing shared household expenses" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 76 momentum_velocity: "steady" intelligence_version: 3 tags: ["finance", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "flatshares,", "student"] canonical_url: "https://marlvel.ai/apps/homelify-split-rent-bills" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Homelify: Split Rent & Bills Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Freemium - **Signal**: Sentiment Thrilled - **Recent focus**: Automated bill splitting via image scanning saves time for flatmates managing shared household expenses (top praise) > **TL;DR:** Homelify: Split Rent & Bills is a finance app by Astra Prospera, with Thrilled user sentiment (90/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Homelify: Split Rent & Bills is a finance app by Astra Prospera. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Thrilled | | **Category** | Finance | | **Developer** | Astra Prospera | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 76d | ## Metadata & Market Performance - **Publisher:** Astra Prospera - **Category:** Finance - **Target Audience:** Individuals in flatshares, student housing, or co-living spaces who need to manage shared finances without using spreadsheets. - **Platforms:** iOS & Android - **Version Reviewed:** 3.1 - **Report Date:** 2026-08-27 - **Signal Count:** 1 review analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6744519667 - **Bundle ID:** com.astraprospera.homelify - **Google Play ID:** com.astraprospera.homelify - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-27 ## Executive Snapshot **What it is:** Homelify is a finance app for flatmates and partners to track shared rent, utilities, and grocery expenses on iOS and Android. **Why users hire it:** It removes the friction of manual spreadsheet management by using AI to parse receipts and bills into shared expense drafts. ## App DNA (Features & Intent) - **[Differentiator] AI-Suggested Itemisation:** Camera and email capture tools parse receipts into expense drafts. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Non-User Tracking:** Tracks expenses and assigns shares without requiring housemates to install the app. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Bank Account Integration:** Imports transactions directly from supported bank accounts. ## Market Position {#market-position} Homelify competes in the Finance category by targeting the specific friction of shared-living expenses. The app's focus on non-user tracking provides a distinct acquisition advantage over rivals that mandate group participation. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with core expense tracking and AI capture, In-app purchases available - **Analysis:** The freemium model prioritizes broad acquisition by providing core utility without requiring housemate participation. ## 🟢 User Sentiment (Low Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Sentiment:** Thrilled ### Top Praises - **Automated bill splitting via image scanning saves time for flatmates managing shared household expenses** ## SWOT Analysis {#swot} **Core Strengths:** - AI-suggested itemization reduces manual entry friction - Non-user tracking removes housemate participation barriers **Growth Levers:** - Expanding bank integration to regional institutions ## Recent Changes (v2 → v3) {#recent-changes} Homelify has pivoted its development roadmap from international expansion toward core stability and user education. The focus has shifted to ensuring bank-sync reliability and clarifying the non-user tracking value proposition. **Overall trend**: Stable **Compared at**: 2026-08-27 ### High-impact changes - **[Shifted] Roadmap Prioritization** (positioning) ### Medium-impact changes - **[Removed] SWOT Item Consolidation** (swot) ## What's New - **Latest (v3.1.0, 1 months ago):** Introduced shared expense tracking functionality. ## App Momentum (Steady) {#momentum} - Shipped expense itemization discounts. - Added email-imported expense status tracking. - Maintains steady 8-day update cadence. > **Cadence:** 2 total versions · 1 majors in last 6 months · 27 days since last update · 8 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Homelify: Split Rent & Bills is a finance app that is free with in-app purchases. > **Bottom Line:** Homelify’s ability to track expenses without requiring housemate participation lowers the barrier to entry, which is the primary mechanism for capturing users currently relying on spreadsheets. Prioritizing bank-sync reliability will be essential to retain this acquisition-focused user base. **Best for:** Individuals in flatshares, student housing, or co-living spaces who need to manage shared finances without using spreadsheets. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit bank-sync reliability because transaction import errors are a primary churn risk in finance apps → improve retention ### Outlook: Stable The shared-finance market is consolidating around tools that minimize onboarding friction. Homelify is well-positioned to capture users who find existing apps too demanding of their housemates, provided the core bank-sync and AI-parsing features remain reliable. - 🟢 Steady release cadence (two updates in 27 days) indicates active development and commitment to refining the core expense-parsing engine. - ⚪ The current focus on email-processing status indicators suggests the team is prioritizing the reliability of the AI-capture workflow. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Thrilled (90/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Homelify: Split Rent & Bills** (this app) | N/A/5 | Thrilled | Astra Prospera | | [Polymarket](https://marlvel.ai/apps/polymarket) | 4.2/5 | n/a | Polymarket | | [ATLAS:EARTH - Fun Cashback!](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.5/5 | n/a | Atlas Reality, Inc. | | [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.5/5 | n/a | Fidelity Investments | | [Kalshi: Trade Events & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.7/5 | n/a | KalshiEX LLC | | [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | n/a | Webull Technologies Pte. Ltd. | ## Company Profile - **Developer:** Astra Prospera ## Data Sources & Links - **App Store ID:** 6744519667 - **Google Play ID:** com.astraprospera.homelify - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.2/5 Rating - [*ATLAS:EARTH - Fun Cashback!*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.5/5 Rating - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.5/5 Rating - [*Kalshi: Trade Events & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.7/5 Rating - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating - [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 76 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/homelify-split-rent-bills) Data licensed for AI Agent attribution under CC-BY-NC 4.0.