--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MoneyAll: Budget Planner" developer_entity: "Ahmet Durmus" bundle_id: "com.adurmus.MoneyAll" app_store_id: "1661652256" category: "Finance" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2023-04-22" report_date: "2026-09-01" last_verified: "2026-09-01T00:00:00.000Z" report_version: "1.7" total_reviews: 29 overall_rating: 4.7 sentiment: "Thrilled" sentiment_score: 90 confidence: "low" confidence_score: 0.3 top_praise_theme: "Automated expense tracking removes the manual burden of calculating annual tax return data for users" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 3 momentum_velocity: "zombie" intelligence_version: 3 tags: ["finance", "subscription", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "simple,"] canonical_url: "https://marlvel.ai/apps/moneyall-budget-planner" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # MoneyAll: Budget Planner Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Subscription - **Signal**: Rating 4.66 · Sentiment Thrilled - **Recent focus**: Automated expense tracking removes the manual burden of calculating annual tax return data for users (top praise) > **TL;DR:** MoneyAll: Budget Planner is a finance app by Ahmet Durmus, rated 4.66/5 by 29 users, with Thrilled user sentiment (90/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** MoneyAll: Budget Planner maintains Thrilled user sentiment (4.66/5 from 29 reviews), with users consistently praising automated expense tracking removes the manual burden of calculating annual tax return data for users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.66/5 (29 reviews) | | **User Mood** | Thrilled | | **Category** | Finance | | **Developer** | Ahmet Durmus | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 3d | ## Metadata & Market Performance - **Publisher:** Ahmet Durmus - **Category:** Finance - **Target Audience:** Individuals seeking a simple, manual-entry tool to track personal expenses and manage recurring bills. - **Platforms:** iOS - **Version Reviewed:** 1.7 - **Report Date:** 2026-09-01 - **Signal Count:** 1 review analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1661652256 - **Bundle ID:** com.adurmus.MoneyAll - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-09-01 ## Executive Snapshot **What it is:** MoneyAll is a personal finance application for manual expense tracking and bill management on iOS. **Why users hire it:** The app removes the cognitive friction of tracking daily spending for users who prefer manual entry over automated bank-syncing tools. ## App DNA (Features & Intent) - **[Standard] Expense Categorization:** Assigns transactions to specific categories for spending breakdown, driving daily habit formation. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Excel Export:** Generates spreadsheet reports of income and expense data, gating advanced analysis behind the $1.99/month subscription. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Bill Reminders:** Sends alerts for upcoming bill due dates, increasing utility by preventing late fees. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} MoneyAll occupies a niche for manual-entry finance tracking, but the 1,228-day gap since the latest update signals a lack of competitive investment. The 4.66-star rating reflects a stable core utility, though the stagnant feature set limits growth against automated rivals. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Monthly: $1.99, 6 Months: $8.99, Annual: $11.99 - **Analysis:** Subscription model gates advanced reporting and ad removal to incentivize recurring revenue. ## 🟢 User Sentiment (Low Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 4.66/5 - **Platform Split:** iOS 4.7/5 (29 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Automated expense tracking removes the manual burden of calculating annual tax return data for users** ## SWOT Analysis {#swot} **Core Strengths:** - PieChart visualization provides immediate spending breakdown for manual-entry users **Growth Levers:** - Localized pricing could capture users in markets where the category median is lower than the current $1.99/month entry point ## Recent Changes (v2 → v3) {#recent-changes} The outlook for the product has shifted from stable to declining, with the recommended strategy moving from subscription optimization to a full sunset of paid tiers. **Overall trend**: Declining **Compared at**: 2026-09-01 ### High-impact changes - **[Shifted] Outlook Trend Downgrade** (positioning) - **[Shifted] Subscription Strategy Pivot** (pricing) ### Medium-impact changes - **[Added] Zombie-State Identification** (swot) - **[Added] Localized Pricing Opportunity** (swot) ## What's New - **Latest (v1.7, 3 years ago):** General bug fixes and stability improvements. ## App Momentum (Zombie) {#momentum} - Zero feature updates since April 2023. - Maintenance-mode status for over 40 months. > **Cadence:** 1 total versions · 0 majors in last 6 months · 1228 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} MoneyAll: Budget Planner is a finance app. It holds a 4.66/5 rating from 29 reviews. > **Bottom Line:** MoneyAll functions as a legacy manual tracker with no active development cycle. The subscription model lacks the feature velocity required to justify recurring revenue, suggesting the product should be managed for minimal maintenance rather than growth. **Best for:** Individuals seeking a simple, manual-entry tool to track personal expenses and manage recurring bills. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the subscription model because the 3-year update gap erodes user trust in recurring value → reduce churn-related support overhead ### Outlook: Declining The personal finance category is consolidating around automated, bank-syncing tools that reduce user effort. MoneyAll remains exposed due to its manual-entry requirement and lack of development, which will accelerate user attrition as modern alternatives become more accessible. - 🔴 The 1,228-day update gap suggests the developer has abandoned the product, which will eventually lead to OS-compatibility failures and user churn. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.66/5 | | Total Reviews | 29 | | Sentiment | Thrilled (90/100) | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MoneyAll: Budget Planner** (this app) | 4.66/5 | Thrilled | Ahmet Durmus | | [Polymarket](https://marlvel.ai/apps/polymarket) | 4.3/5 | n/a | Polymarket | | [ATLAS:EARTH - Fun Cashback!](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.5/5 | n/a | Atlas Reality, Inc. | | [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.4/5 | n/a | Fidelity Investments | | [Kalshi: Trade Events & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.7/5 | n/a | KalshiEX LLC | | [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | n/a | Webull Technologies Pte. Ltd. | ## Company Profile - **Developer:** Ahmet Durmus ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/moneyall-budget-planner/id1661652256?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.3/5 Rating - [*ATLAS:EARTH - Fun Cashback!*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.5/5 Rating - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.4/5 Rating - [*Kalshi: Trade Events & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.7/5 Rating - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating - [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 3 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/moneyall-budget-planner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.