---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "myProfit"
developer_entity: "Avenue Securities"
bundle_id: "com.myprofit.myprofit"
app_store_id: "1528398229"
category: "Finance"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2026-07-22"
report_date: "2026-08-03"
last_verified: "2026-08-03T00:00:00.000Z"
report_version: "35.1.2"
total_reviews: 6
overall_rating: 4.8
sentiment: "Excited"
sentiment_score: 70
confidence: "medium"
confidence_score: 0.45
review_sample_size: 1
total_review_count: 1
analyzed_review_count: 1
data_age_days: 9
momentum_velocity: "maintenance"
intelligence_version: 3
tags: ["finance", "free", "excited sentiment", "mobile app", "app review", "app analysis", "brazilian", "investors", "trade"]
canonical_url: "https://marlvel.ai/apps/myprofit"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

## ⚠ Content Warning

This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research.

---

# myProfit Intelligence Report

## TL;DR {#tldr}

- **Category**: Finance · Free
- **Signal**: Rating 4.83 · Sentiment Excited


> **TL;DR:** myProfit is a finance app by Avenue Securities, rated 4.83/5 by 6 users, with Excited user sentiment (70/100), available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** myProfit has Excited user sentiment with a 4.83/5 rating from 6 reviews.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.83/5 (6 reviews) |
| **User Mood** | Excited |
| **Category** | Finance |
| **Developer** | Avenue Securities |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Medium (0.45/1.0) |
| **Data Age** | 9d |

## Metadata & Market Performance
- **Publisher:** Avenue Securities
- **Category:** Finance
- **Target Audience:** Brazilian investors who trade in domestic and international markets and require automated tax reporting tools.
- **Platforms:** iOS
- **Version Reviewed:** 35.1.2
- **Report Date:** 2026-08-03
- **Signal Count:** 1 review analyzed
- **Confidence:** Medium (0.45/1.0)
- **App Store ID (iOS):** 1528398229
- **Bundle ID:** com.myprofit.myprofit
- **Performance Trend:** Stable
- **Data Window:** Analysis based on signals collected up to 2026-08-03

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** myProfit is a tax and portfolio management app for Brazilian investors, providing automated B3 integration and DARF generation on iOS.
**Why users hire it:** The app removes the manual cognitive and time cost of calculating stock market income tax, which displaces spreadsheet-based tracking methods.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Automated B3 Integration:** Syncs investment data directly from the B3 exchange to calculate tax obligations.
  * *User Intent:* Users expect seamless access across multiple devices.
- **[Differentiator] DARF Generation:** Calculates income tax on stock market gains and generates the payment document.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Differentiator] International Portfolio Tracking:** Monitors investments in USD for users of Avenue and other international brokerages.
  * *User Intent:* Users want visibility into their own performance and progress.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

myProfit holds a 4.83-star rating across 6 total ratings, reflecting a niche but satisfied user base. The lack of major updates in the last 6 months signals a mature product phase rather than active market expansion.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free access to tax calculation and portfolio monitoring
- **Analysis:** The app operates as a free utility, likely serving as a customer acquisition and retention tool for the parent brokerage, Avenue Securities.

<!-- section:sentiment -->
## 🟢 User Sentiment (Medium Confidence: 1 of 1 review analyzed) {#user-sentiment}
- **Overall Rating:** 4.83/5
- **Platform Split:** iOS 4.8/5 (6 ratings)
- **Overall Sentiment:** Excited

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Direct B3 integration creates high switching costs

**Growth Levers:**
- Automated crypto-asset tax reporting integration


<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The app's competitive profile remains stable, with the primary shift being a more granular assessment of its mature lifecycle and the risks associated with a maintenance-only development cadence.

**Overall trend**: Stable
**Compared at**: 2026-08-03

### Medium-impact changes
- **[Shifted] Market Scale Clarification** (positioning)
- **[Shifted] Threat Reclassification** (swot)

### Low-impact changes
- **[Shifted] Strategic Intent Pivot** (positioning)

<!-- section:whats-new -->
## What's New

- **Latest (v35.1.2, 1 weeks ago):** General performance and stability improvements.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Ships stability-focused maintenance updates.
- Last major release over 6 months ago.

> **Cadence:** 1 total versions · 0 majors in last 6 months · 11 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

myProfit is a finance app that is completely free.
It holds a 4.83/5 rating from 6 reviews.

<!-- speakable-start -->
> **Bottom Line:** myProfit provides a high-utility service that anchors Avenue Securities clients, but the lack of biometric security creates unnecessary friction. Prioritizing biometric login would address the primary user request and defend the app's retention utility against more active competitors.
<!-- speakable-end -->

**Best for:** Brazilian investors who trade in domestic and international markets and require automated tax reporting tools.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Ship biometric authentication because it is the top-requested user feature → reduce login friction
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Stable

The tax-automation market is consolidating, and myProfit's current stability-focused roadmap is sufficient for retention but insufficient for growth. The PM should monitor whether the lack of biometric security leads to increased churn among the core active-trader segment.

- 🔴 The lack of feature updates in the latest release suggests a maintenance-only cadence, which risks losing relevance to active retail traders.
- 🟢 High user ratings indicate that the core tax-automation mechanism successfully solves the primary user pain point of manual compliance.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.83/5 |
| Total Reviews | 6 |
| Sentiment | Excited (70/100) |
| Confidence | Medium |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Stable |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **myProfit** (this app) | 4.83/5 | Excited | Avenue Securities |
| [Polymarket](https://marlvel.ai/apps/polymarket) | 4.1/5 | n/a | Polymarket |
| [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.5/5 | n/a | Fidelity Investments |
| [Kalshi: Trade Events & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.8/5 | n/a | KalshiEX LLC |
| [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | n/a | Webull Technologies Pte. Ltd. |
| [코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)](https://marlvel.ai/apps/coinone-co-kr-official) | 3.1/5 | N/A | Coinone |

## Company Profile
- **Developer:** Avenue Securities
- **Website:** [https://mktmyprofit.com.br/](https://mktmyprofit.com.br/)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/myprofit/id1528398229?uo=4)
- **Dev Site:** [Official Website](https://mktmyprofit.com.br/)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.1/5 Rating
- [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.5/5 Rating
- [*Kalshi: Trade Events & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.8/5 Rating
- [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating
- [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating
- [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating
- [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating
- [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating
- [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating
- [*しんきんバンキングアプリ*](https://marlvel.ai/apps/jp-shinkin-ib-banking) (The Shinkin Banks Information System Center Co Ltd) · 3.3/5 Rating

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 1
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 9 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/myprofit)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.