--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Price Action: Trade Planner" developer_entity: "Mobivalley" bundle_id: "com.willianhonda.priceactionapp" app_store_id: "1547922378" category: "Finance" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-09-26" report_date: "2026-10-02" last_verified: "2026-10-02T00:00:00.000Z" report_version: "2.0.0" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 44 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["finance", "freemium", "mobile app", "app review", "app analysis", "individual", "traders", "investors"] canonical_url: "https://marlvel.ai/apps/price-action" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Price Action: Trade Planner Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Freemium > **TL;DR:** Price Action: Trade Planner is a finance app by Mobivalley, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Price Action: Trade Planner is a finance app by Mobivalley. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Finance | | **Developer** | Mobivalley | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 44d | ## Metadata & Market Performance - **Publisher:** Mobivalley - **Category:** Finance - **Target Audience:** Individual traders and investors who require a private, manual journaling tool to track performance and risk management. - **Platforms:** iOS - **Version Reviewed:** 2.0.0 - **Report Date:** 2026-10-02 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1547922378 - **Bundle ID:** com.willianhonda.priceactionapp - **Data Window:** Analysis based on signals collected up to 2026-10-02 ## Executive Snapshot **What it is:** Price Action: Trade Planner is a private, manual trade journaling and risk-management tool for individual traders on iOS. **Why users hire it:** It removes the privacy risk of cloud-based trading journals by keeping all performance data and chart screenshots on the user's device. ## App DNA (Features & Intent) - **[Standard] Position Size Calculator:** Calculates trade size based on account size, risk percentage, and distance to stop loss. Core utility feature that drives daily usage — retention lever for active traders. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Equity Curve and Stats:** Visualizes performance metrics including win rate, profit factor, and equity growth by tag. Premium-tier gate — paid-conversion lever for users seeking advanced performance analytics. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Privacy-First Local Storage:** Stores all trade data on-device with optional Face ID or passcode protection. Brand moat — reduces switching costs by ensuring user data remains private and accessible without cloud dependency. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Price Action: Trade Planner occupies a specialized niche in the Finance category, focusing on manual, private journaling. Its recent rebuild to version 2.0.0 signals a shift toward feature parity with more established, automated trading journals. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier: up to 10 trade plans with ads, Premium tier: unlimited trade plans, advanced stats, chart screenshots, and no ads - **Analysis:** Freemium model gates advanced analytics and unlimited capacity behind a subscription to convert active users. ## SWOT Analysis {#swot} **Core Strengths:** - Local-only storage architecture removes cloud-dependency friction - Biometric security integration protects sensitive financial performance data - Position sizing calculator provides immediate utility for risk management **Growth Levers:** - Broker API integration could automate trade data ingestion - Export functionality allows users to migrate data to desktop analysis tools - Educational content on risk management could increase user engagement ## What's New - **Latest (v2.0.0, 6 days ago):** Version 2.0 introduces a comprehensive rebuild featuring a new Stats tab, position size and risk:reward calculators, trade tagging, home screen widgets, and Face ID security. ## App Momentum (Maintenance) {#momentum} - Shipped major rebuild in latest release. - Added stats dashboard and security features. - Implemented dark mode and dynamic type. > **Cadence:** 2 total versions · 1 majors in last 6 months · 6 days since last update · 2066 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Price Action: Trade Planner is a finance app that is free with in-app purchases. > **Bottom Line:** Price Action: Trade Planner secures a niche by prioritizing local privacy over cloud-based convenience, but the manual-entry requirement limits the addressable market to disciplined, active traders. Expanding the toolset to include broker-data integration would unlock higher retention among users who currently churn due to manual-entry fatigue. **Best for:** Individual traders and investors who require a private, manual journaling tool to track performance and risk management. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship broker API integration because manual entry is the top friction point → increase retention ### Outlook: Stable The market for trading journals is shifting toward automated data ingestion, which puts manual-entry tools like Price Action: Trade Planner at a competitive disadvantage regarding user time-investment. The recent rebuild signals a transition from maintenance to active feature development, which is necessary to defend the current user base against automated rivals. - 🟢 The latest release rebuild introduces a modern stats dashboard and security features, signaling active investment in the product roadmap. - 🔴 Manual-entry requirements create a high barrier to long-term habit formation, which limits the potential for viral growth compared to automated alternatives. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Price Action: Trade Planner** (this app) | N/A/5 | N/A | Mobivalley | | [Banksola: Budget Planner](https://marlvel.ai/apps/banksola-budget-planner) | 4.6/5 | Mixed | Quickdollarapp, Inc | | [DEGIRO: Investing & Trading](https://marlvel.ai/apps/degiro-investing-trading) | 4.1/5 | Mixed | DEGIRO - Online Trading App | | [Hourly: Freelance Tracker](https://marlvel.ai/apps/hourly-freelance-tracker) | N/A/5 | N/A | Albert Lewinski | | [SureShotFX - Pip Calculator](https://marlvel.ai/apps/sureshotfx-pip-calculator) | 4.0/5 | Excited | SureShotFX | | [Tikker - Live Income Tracker](https://marlvel.ai/apps/tikker-live-income-tracker) | 5.0/5 | N/A | Mis Asja OU | ## Company Profile - **Developer:** Mobivalley - **Website:** [https://www.mobivalley.com.br](https://www.mobivalley.com.br) ## Data Sources & Links - **App Store ID:** 1547922378 - **Dev Site:** [Official Website](https://www.mobivalley.com.br) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Banksola: Budget Planner*](https://marlvel.ai/apps/banksola-budget-planner) (Quickdollarapp, Inc) · 4.6/5 Rating - [*DEGIRO: Investing & Trading*](https://marlvel.ai/apps/degiro-investing-trading) (DEGIRO - Online Trading App) · 4.1/5 Rating - [*Hourly: Freelance Tracker*](https://marlvel.ai/apps/hourly-freelance-tracker) (Albert Lewinski) · N/A Rating - [*SureShotFX - Pip Calculator*](https://marlvel.ai/apps/sureshotfx-pip-calculator) (SureShotFX) · 4.0/5 Rating | Positive Sentiment - [*Tikker - Live Income Tracker*](https://marlvel.ai/apps/tikker-live-income-tracker) (Mis Asja OU) · 5.0/5 Rating - [*TradeLog - Trading Journal*](https://marlvel.ai/apps/tradelog-trading-journal) (Rikuto Takeuchi) · N/A Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 44 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/price-action) Data licensed for AI Agent attribution under CC-BY-NC 4.0.