--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Profit and Loss Calculator" developer_entity: "alpinetic" bundle_id: "com.tyrcord.apps.profitandlosscalculator" app_store_id: "1563246320" category: "Finance" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-07-10" report_date: "2026-07-20" last_verified: "2026-07-20T00:00:00.000Z" report_version: "3.23.3" total_reviews: 28 overall_rating: 4.8 sentiment: "Mixed" sentiment_score: 45 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Efficient crypto trading fees provide a cost-effective alternative to other major exchange platforms" top_complaint_theme: "Core calculation functionality fails to execute, rendering the app useless for some users" review_sample_size: 7 total_review_count: 7 analyzed_review_count: 7 data_age_days: 72 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "Financial Calculators" competitor_count: 6 tags: ["finance", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "small", "business"] canonical_url: "https://marlvel.ai/apps/profit-and-loss-calculator" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Profit and Loss Calculator Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Free - **Signal**: Rating 4.79 · Sentiment Mixed - **Recent focus**: Core calculation functionality fails to execute, rendering the app useless for some users (top complaint) · Efficient crypto trading fees provide a cost-effective alternative to other major exchange platforms (top praise) > **TL;DR:** Profit and Loss Calculator is a finance app by alpinetic, rated 4.79/5 by 28 users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Profit and Loss Calculator shows Mixed sentiment (4.79/5 from 28 reviews) — users praise efficient crypto trading fees provide a cost-effective alternative to other major exchange platforms but report issues with core calculation functionality fails to execute, rendering the app useless for some users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.79/5 (28 reviews) | | **User Mood** | Mixed | | **Category** | Finance | | **Developer** | alpinetic | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 72d | ## Metadata & Market Performance - **Publisher:** alpinetic - **Category:** Finance - **Target Audience:** Individuals or small business owners needing a basic tool to verify if income covers expenses. - **Platforms:** iOS & Android - **Version Reviewed:** 3.23.3 - **Report Date:** 2026-07-20 - **Signal Count:** 7 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1563246320 - **Bundle ID:** com.tyrcord.apps.profitandlosscalculator - **Google Play ID:** com.tyrcord.apps.profitandlosscalculator - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-20 ## Executive Snapshot **What it is:** Profit and Loss Calculator is a mobile utility for individuals and small business owners to track net financial positions via manual data entry. **Why users hire it:** Users hire this app to verify if income covers expenses without the complexity of full-scale budgeting software. ## App DNA (Features & Intent) - **[Basic] Profit and Loss Calculation:** Calculates net financial position by subtracting costs from income. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} The app maintains a 4.78-star rating from 28 ratings, but the lack of automated bank integration limits its reach compared to category leaders. The manual-entry model serves a niche audience, but functional regressions in the latest version threaten to erode this base. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ads - **Analysis:** Ad-supported free model with no IAP or subscription tiers observed. ## 🟡 User Sentiment (Medium Confidence: 7 of 7 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.79/5 - **Platform Split:** iOS 4.8/5 (28 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Efficient crypto trading fees provide a cost-effective alternative to other major exchange platforms** - **Time-saving interface allows users to manage financial calculations and trading tasks with speed** ### Top Complaints (Impact Areas) - **Core calculation functionality fails to execute, rendering the app useless for some users** ## SWOT Analysis {#swot} **Core Strengths:** - Minimalist interface allows for rapid financial data entry - Ad-supported free model lowers the barrier to entry for casual users **Growth Levers:** - Adding regional currency support would capture underserved international user segments ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive positioning was updated to reflect a broader range of utility-focused rivals, and the product strategy shifted toward regional currency expansion despite persistent core technical failures. **Overall trend**: Mixed **Compared at**: 2026-07-20 ### High-impact changes - **[Shifted] Competitive Landscape Realignment** (positioning) - **[Shifted] Strategic PM Pivot** (positioning) ### Medium-impact changes - **[Added] Expanded Threat Profile** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Profit and Loss Calculator vs Financial Calculators - **[Financial Calculators](https://marlvel.ai/apps/financial-calculators)** by Financept: This app directly targets the finance calculation niche with a specialized feature set that mirrors this app's core utility. - **Key differences:** - Offers a specialized suite of investment-focused calculators beyond simple profit and loss tracking. - Maintains a dedicated finance-first interface that avoids the clutter of general-purpose utility tools. ### Peers (What They Do Better) - **[PocketGuard・Budget Planner App](https://marlvel.ai/apps/com-pocketguard-android-app)** by PocketGuard, Inc.: Positions itself as a simplified 'in-my-pocket' financial tool, directly overlapping with this app's value proposition. - Calculates 'in-my-pocket' spendable income automatically by linking to bank accounts and subtracting recurring bills. - Automates the tracking process, removing the manual data entry burden required by this app. - **[Expense & Budget App: Spendee](https://marlvel.ai/apps/com-cleevio-spendee)** by Cleevio s.r.o.: Offers a visual-heavy approach to expense tracking that competes for the same audience interested in basic financial oversight. - Features automated expense categorization using visual charts to simplify complex financial data for casual users. - Supports multi-currency wallets, making it more suitable for international users than a basic calculator. - **[Goodbudget Budget Planner](https://marlvel.ai/apps/com-eebacanhelp-ios)** by Dayspring Technologies: Provides a digital envelope-based budgeting system that serves as a functional alternative for users managing income versus costs. - Utilizes a virtual envelope system to help users allocate income to specific spending categories visually. - Focuses on collaborative household budgeting, allowing multiple users to track shared expenses and income sources. - **[YNAB](https://marlvel.ai/apps/ynab)** by You Need A Budget LLC: A dominant player in the broader personal finance and budgeting space that captures users seeking comprehensive financial health tools. - Implements a rigorous zero-based budgeting methodology that requires active user engagement and habit formation. - Provides cross-platform synchronization and bank connectivity, creating a high-friction barrier for users to switch away. ### New Kids on the Block (What's Innovative) - **[Mint Mobile](https://marlvel.ai/apps/com-uvnv-mintsim)** by UVNV, Inc.: While primarily a service provider, its high release velocity and aggressive market presence make it a notable adjacent competitor for financial attention. - Aggressively integrates financial management features into a utility app to increase user retention and engagement. - Maintains a high update cadence, shipping eight releases in the last six months to refine UX. ## What's New - **Latest (v3.23.3, 1 years ago):** General bug fixes and performance improvements. ## App Momentum (Zombie) {#momentum} - Ships bug-fix releases for stability. - Maintains manual-entry utility focus. > **Cadence:** 2 total versions · 0 majors in last 6 months · 374 days since last update · 0 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Profit and Loss Calculator is an established finance app that is completely free. It holds a 4.79/5 rating from 28 reviews. > **Bottom Line:** The app provides a simple, ad-supported utility, but broken core calculations and invoice modules render it unreliable, so the PM must prioritize engine stability to prevent total user churn. **Best for:** Individuals or small business owners needing a basic tool to verify if income covers expenses. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild calculation engine because core functionality fails to execute → restore basic utility ### Feature Gaps vs Competitors - Automated bank synchronization (available in PocketGuard but missing here) ### Outlook: Mixed The personal finance utility market is consolidating around automated tools, leaving manual-entry apps like this one exposed to churn. Stability is the immediate gate: if the latest release does not resolve the reported calculation failures, the app will lose its remaining user base to competitors offering more robust automation. - 🔴 Core calculation failures in the latest release erode trust, which compounds the rating drag already visible on Android. - 🟢 The efficient interface remains a key praise point, suggesting that stability fixes could quickly recover the user sentiment baseline. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.79/5 | | Total Reviews | 28 | | Sentiment | Mixed (45/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 1 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Profit and Loss Calculator** (this app) | 4.79/5 | Mixed | alpinetic | | [Goodbudget Budget Planner](https://marlvel.ai/apps/com-eebacanhelp-ios) | 4.6/5 | n/a | Dayspring Technologies | | [Mint Mobile](https://marlvel.ai/apps/com-uvnv-mintsim) | 4.7/5 | N/A | UVNV, Inc. | | [Expense & Budget App: Spendee](https://marlvel.ai/apps/com-cleevio-spendee) | 4.6/5 | N/A | Cleevio s.r.o. | | [PocketGuard・Budget Planner App](https://marlvel.ai/apps/com-pocketguard-android-app) | 4.3/5 | N/A | PocketGuard, Inc. | | [YNAB](https://marlvel.ai/apps/ynab) | 4.8/5 | Mixed | You Need A Budget LLC | ## Company Profile - **Developer:** alpinetic - **Website:** [https://alpinetic.com/apps/detail/profit-and-loss-calculator](https://alpinetic.com/apps/detail/profit-and-loss-calculator) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/profit-and-loss-calculator/id1563246320?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.tyrcord.apps.profitandlosscalculator&hl=en&gl=us) - **Dev Site:** [Official Website](https://alpinetic.com/apps/detail/profit-and-loss-calculator) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Goodbudget Budget Planner*](https://marlvel.ai/apps/com-eebacanhelp-ios) (Dayspring Technologies) · 4.6/5 Rating - [*Mint Mobile*](https://marlvel.ai/apps/com-uvnv-mintsim) (UVNV, Inc.) · 4.7/5 Rating - [*Expense & Budget App: Spendee*](https://marlvel.ai/apps/com-cleevio-spendee) (Cleevio s.r.o.) · 4.6/5 Rating - [*PocketGuard・Budget Planner App*](https://marlvel.ai/apps/com-pocketguard-android-app) (PocketGuard, Inc.) · 4.3/5 Rating - [*YNAB*](https://marlvel.ai/apps/ynab) (You Need A Budget LLC) · 4.8/5 Rating - [*Financial Calculators*](https://marlvel.ai/apps/financial-calculators) (Financept) · 4.6/5 Rating - [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.4/5 Rating - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.5/5 Rating - [*Kalshi: Trade the World Cup*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.8/5 Rating - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 7 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 72 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/profit-and-loss-calculator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.