## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- last_verified: "2026-04-30T12:38:04.968Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Simple Accounting" developer_entity: "Shreshtha Techno Star Pvt. Ltd." bundle_id: "com.shreshtha.EasyAccounting" app_store_id: "931515170" google_play_id: "com.adslinfotech.simpleaccounting" category: "Finance" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-14" report_date: "2026-04-30" report_version: "7.0.3" total_reviews: 1112 overall_rating: 3.78 confidence: "low" confidence_score: 0.2 data_age_days: 0 momentum_velocity: "intense" intelligence_version: 3 tags: ["finance", "free", "mobile app", "app review", "app analysis", "individuals", "seeking", "straightforward,"] canonical_url: "https://marlvel.ai/apps/simple-accounting" license: "CC-BY-NC 4.0" content_version: "v2" --- # Simple Accounting App Audit ## TL;DR {#tldr} - **Category**: Finance · Free - **Signal**: Rating 3.78 > **TL;DR:** Simple Accounting is a finance app by Shreshtha Techno Star Pvt. Ltd., rated 3.78/5 by 1.1K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Simple Accounting is a finance app by Shreshtha Techno Star Pvt. Ltd.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.78/5 (1.1K reviews) | | **Category** | Finance | | **Developer** | Shreshtha Techno Star Pvt. Ltd. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 63d | ## Metadata & Market Performance - **Publisher:** Shreshtha Techno Star Pvt. Ltd. - **Category:** Finance - **Target Audience:** Individuals seeking a straightforward, mobile-based solution for managing personal petty cash and daily financial transactions. - **Platforms:** iOS & Android - **Version Audited:** 7.0.3 - **Audit Date:** 2026-04-30 - **Signal Count:** 1 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 931515170 - **Bundle ID:** com.shreshtha.EasyAccounting - **Google Play ID:** com.adslinfotech.simpleaccounting - **Data Window:** Analysis based on signals collected up to 2026-04-30 - **Short Description:** This is offline version of 'Simple Account'. Also see online version of app. ## Executive Snapshot Simple Accounting is a personal finance tool designed for tracking daily cash inflows and outflows using a single-entry ledger system. The app aims to provide a user-friendly, mobile-based alternative to traditional cashbooks for individual transaction management. ## App DNA (Features & Intent) - **[Standard] Single Entry Ledger:** Provides a simplified accounting interface modeled after traditional ledger management practices. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Account Balance Tracking:** Displays individual account balances to help users monitor their financial status. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Multilingual Support:** Offers language accessibility options including English and Hindi. - **[Standard] Simplified UI:** Features a minimalist design intended for users with limited experience in digital accounting tools. ## Monetization Strategy - **Model:** Free ## App Momentum (Intense) {#momentum} Last updated 15d ago. 5 versions tracked. > **Cadence:** 5 total versions · 0 majors in last 6 months · 15 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Simple Accounting is an established finance app that is completely free. With a 3.78/5 rating from 1.1K reviews, it shows polarized user reception. > **Bottom Line:** The app functions as a basic digital cashbook for personal use, though it currently maintains a moderate user rating and reports of spam in user feedback. **Best for:** Individuals seeking a straightforward, mobile-based solution for managing personal petty cash and daily financial transactions. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.78/5 | | Total Reviews | 1.1K | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Simple Accounting** (this app) | 3.78/5 | N/A | Shreshtha Techno Star Pvt. Ltd. | | [Polymarket](https://marlvel.ai/apps/polymarket) | 3.4/5 | Upset | Polymarket | | [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | Mixed | Webull Technologies Pte. Ltd. | | [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.5/5 | Frustrated | Fidelity Investments | | [Kalshi: Trade News & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.6/5 | Frustrated | KalshiEX LLC | | [rapid! Pay](https://marlvel.ai/apps/rapid-pay) | 4.4/5 | N/A | Green Dot Corporation | ## Company Profile - **Developer:** Shreshtha Techno Star Pvt. Ltd. - **Website:** [https://visioninfotechonline.com](https://visioninfotechonline.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/simple-accounting/id931515170?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.adslinfotech.simpleaccounting&hl=en&gl=us) - **Dev Site:** [Official Website](https://visioninfotechonline.com) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) — 3.4/5 Rating | Terrible Sentiment - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) — 4.6/5 Rating | Mixed Sentiment - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) — 4.5/5 Rating | Negative Sentiment - [*Kalshi: Trade News & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) — 4.6/5 Rating | Negative Sentiment - [*rapid! Pay*](https://marlvel.ai/apps/rapid-pay) (Green Dot Corporation) — 4.4/5 Rating | N/A Sentiment - [*hurdlr*](https://marlvel.ai/apps/hurdlr) (Reuben Omolu) — 4.3/5 Rating | N/A Sentiment - [*365-day savings plan-Easy Goal*](https://marlvel.ai/apps/365-day-savings-plan-easy-goal) (永文 胡) — N/A Rating | N/A Sentiment - [*Robinhood: Trading & Investing*](https://marlvel.ai/apps/robinhood-trading-investing) (Robinhood Markets, Inc.) — 4.2/5 Rating | Negative Sentiment - [*Prestmit: Gift Cards & Coins*](https://marlvel.ai/apps/prestmit-gift-cards-coins) (Prestmit Technologies LTD.) — 4.5/5 Rating | N/A Sentiment - [*Money Management Plus-Expenses*](https://marlvel.ai/apps/money-management-plus-expenses) (永文 胡) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 63 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/simple-accounting) Data licensed for AI Agent attribution under CC-BY-NC 4.0.