--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "TakeHome Irish PAYE Calculator" developer_entity: "Alexandre Santos de Salles" bundle_id: "com.alexsantosg.takehome" app_store_id: "6759879763" category: "Finance" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-03-04" report_date: "2026-08-04" last_verified: "2026-08-04T00:00:00.000Z" report_version: "2.1" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 34 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["finance", "paid", "mobile app", "app review", "app analysis", "irish", "employees", "couples"] canonical_url: "https://marlvel.ai/apps/takehome-irish-paye-calculator" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # TakeHome Irish PAYE Calculator Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Paid > **TL;DR:** TakeHome Irish PAYE Calculator is a finance app by Alexandre Santos de Salles, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** TakeHome Irish PAYE Calculator is a finance app by Alexandre Santos de Salles. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Finance | | **Developer** | Alexandre Santos de Salles | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 34d | ## Metadata & Market Performance - **Publisher:** Alexandre Santos de Salles - **Category:** Finance - **Target Audience:** Irish employees and couples seeking to calculate net salary, plan finances, or negotiate job offers based on 2026 tax rates. - **Platforms:** iOS - **Version Reviewed:** 2.1 - **Report Date:** 2026-08-04 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6759879763 - **Bundle ID:** com.alexsantosg.takehome - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-04 ## Executive Snapshot **What it is:** TakeHome is a specialized Irish salary and tax calculator for employees and couples, available as a one-time purchase on iOS. **Why users hire it:** The app removes the cognitive friction of manual tax calculations by automating complex Irish USC, PRSI, and joint assessment rules. ## App DNA (Features & Intent) - **[Differentiator] Joint Assessment Calculator:** Calculates tax savings for married or civil partner couples by simulating joint versus separate filing. - **[Differentiator] Reverse Salary Calculator:** Determines required gross salary based on this app net take-home pay figure. - **[Standard] Visual Tax Breakdown:** Generates charts illustrating the distribution of income tax, USC, PRSI, and pension contributions. ## Market Position {#market-position} TakeHome operates as a niche paid utility in the Irish finance segment. With zero ratings and no updates since March 2026, the app lacks the social proof and active maintenance signals required to compete against free, government-provided web calculators. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase at $3.99 - **Price:** iOS: $3.99 - **Analysis:** The $3.99 one-time purchase model positions the app as a private, utility-focused tool, avoiding the ad-inventory or subscription-gate patterns of rival finance apps. ## SWOT Analysis {#swot} **Core Strengths:** - One-time purchase model removes subscription friction - Specialized Revenue.ie rate integration creates local lock-in **Growth Levers:** - Localized marketing during Irish annual salary reviews ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive standing has declined as the five-month update gap and lack of user ratings have created a measurable trust deficit. The market outlook has shifted to reflect the difficulty of competing against official government tools without active maintenance signals. **Overall trend**: Declining **Compared at**: 2026-08-04 ### High-impact changes - **[Added] Social Proof Deficit** (swot) - **[Declined] Trust and Maintenance Risk** (positioning) ### Medium-impact changes - **[Added] Competitive Threat Clarification** (swot) ## App Momentum (Maintenance) {#momentum} - Released March 2026. - Dormant 5 months. > **Cadence:** 1 total versions · 0 majors in last 6 months · 153 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} TakeHome Irish PAYE Calculator is a finance app that is a paid app. > **Bottom Line:** The app must signal active maintenance to justify its $3.99 price point against free government web tools. Confirming 2026 tax compliance would address the trust deficit currently preventing initial user acquisition and rating growth. **Best for:** Irish employees and couples seeking to calculate net salary, plan finances, or negotiate job offers based on 2026 tax rates. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Ship a minor update confirming 2026-year compliance because the 153-day update gap triggers user distrust → restore purchase conversion ### Outlook: Declining The Irish tax utility market is consolidating around free, official web-based tools provided by Revenue.ie. TakeHome's lack of development activity since March 2026 leaves it exposed, as users will naturally favor free, updated alternatives over a paid, stagnant app. - 🔴 The 153-day update gap suggests the app is in maintenance mode, which erodes user trust in the accuracy of tax calculations. - 🔴 Zero ratings after five months of availability indicate a failure to convert initial discovery into a sustained user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **TakeHome Irish PAYE Calculator** (this app) | N/A/5 | N/A | Alexandre Santos de Salles | | [Polymarket](https://marlvel.ai/apps/polymarket) | 4.1/5 | n/a | Polymarket | | [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.5/5 | n/a | Fidelity Investments | | [Kalshi: Trade Events & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.8/5 | n/a | KalshiEX LLC | | [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | n/a | Webull Technologies Pte. Ltd. | | [코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)](https://marlvel.ai/apps/coinone-co-kr-official) | 3.1/5 | N/A | Coinone | ## Company Profile - **Developer:** Alexandre Santos de Salles ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/takehome-irish-paye-calculator/id6759879763?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.1/5 Rating - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.5/5 Rating - [*Kalshi: Trade Events & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.8/5 Rating - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating - [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating - [*しんきんバンキングアプリ*](https://marlvel.ai/apps/jp-shinkin-ib-banking) (The Shinkin Banks Information System Center Co Ltd) · 3.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 34 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/takehome-irish-paye-calculator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.