## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- last_verified: "2026-05-12T03:18:17.213Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Tithe.ly" developer_entity: "Your Giving, Inc." bundle_id: "simpletithe" app_store_id: "694740700" google_play_id: "ly.tithe.tithely" category: "Finance" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-11" report_date: "2026-05-12" last_verified: "2026-05-12" report_version: "3.6.2" total_reviews: 2023 overall_rating: 4.42 sentiment: "Excited" sentiment_score: 85 confidence: "medium" confidence_score: 0.65 top_praise_theme: "Automated recurring giving" top_complaint_theme: "Lack of donor discovery" review_sample_size: 99 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Givelify Mobile Giving App" competitor_count: 3 tags: ["finance", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "church", "leaders", "administrators"] canonical_url: "https://marlvel.ai/intel-report/finance/tithe-ly" license: "CC-BY-NC 4.0" content_version: "v2" --- # Tithe.ly App Audit ## TL;DR {#tldr} - **Category**: Finance · Freemium - **Signal**: Rating 4.42 · Sentiment Excited - **Recent focus**: Lack of donor discovery (top complaint) · Automated recurring giving (top praise) > **TL;DR:** Tithe.ly is a finance app by Your Giving, Inc., rated 4.42/5 by 2K users, with Excited user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Tithe.ly maintains Excited user sentiment (4.42/5 from 2K reviews), with users consistently praising automated recurring giving. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.42/5 (2K reviews) | | **User Mood** | Excited | | **Category** | Finance | | **Developer** | Your Giving, Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.65/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Your Giving, Inc. - **Category:** Finance - **Target Audience:** Church leaders and administrators seeking to consolidate digital giving, member management, and communication tools. - **Platforms:** iOS & Android - **Version Audited:** 3.6.2 - **Audit Date:** 2026-05-12 - **Signal Count:** 99 reviews analyzed - **Confidence:** Medium (0.65/1.0) - **App Store ID (iOS):** 694740700 - **Bundle ID:** simpletithe - **Google Play ID:** ly.tithe.tithely - **Performance Trend:** Improving - **Data Window:** Analysis based on signals collected up to 2026-05-12 ## Executive Snapshot **What it is:** Tithe.ly is a mobile giving and church management platform for religious organizations on iOS and Android. **Why users hire it:** Church leaders hire Tithe.ly to consolidate donation processing and member management into a single administrative workflow, reducing manual data entry. ## App DNA (Features & Intent) - **[Standard] Mobile Giving:** Donors can make one-time or recurring gifts via mobile app using credit, debit, or ACH - **[Differentiator] All-Access Bundle:** Bundles giving, church management, custom apps, and website builder into a single platform * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Tithe.ly maintains a 4.49 rating on iOS with over 1,100 reviews, positioning it as a stable utility for church administration. The lack of a consumer-facing discovery interface limits its growth compared to network-driven competitors. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free Giving: $0/month with transaction fees, Church Management: $72/month, Mobile Church App: $89/month, All-Access: $119/month - **Analysis:** Monetization relies on a zero-cost entry point for giving tools to capture market share, followed by tiered subscription upsells. ## 🟢 User Sentiment (Medium Confidence: 2K reviews) {#user-sentiment} - **Overall Rating:** 4.42/5 - **Platform Split:** iOS 4.5/5 (1.1K ratings) | Android 4.3/5 (902 ratings) - **Overall Sentiment:** Excited ### Top Praises - **Automated recurring giving** ### Top Complaints (Impact Areas) - **Lack of donor discovery** ## SWOT Analysis {#swot} **Core Strengths:** - Zero-cost entry point captures market share - Bundled management tools increase switching costs **Critical Frictions:** - No consumer-facing discovery interface - Reliance on church-side admin utility **Growth Levers:** - Untapped B2B partnerships with church tech - Expansion of automated giving features **Market Threats:** - Givelify’s established donor network - Pushpay’s enterprise-level reporting capabilities ## Recent Changes (v2 → v3) {#recent-changes} Tithe.ly has pivoted its product roadmap from fixing technical search/login bugs to addressing the fundamental lack of a consumer-facing discovery interface. **Overall trend**: Improving **Compared at**: 2026-05-12 ### High-impact changes - **[Shifted] Strategic Roadmap Pivot** (positioning) — PM action items shifted from fixing search/login bugs to prioritizing the development of a consumer-facing discovery interface. - **[Improved] Sentiment Score Increase** (sentiment) — Overall sentiment score increased from 45 to 85, with the overall status shifting from mixed to positive. ### Medium-impact changes - **[Shifted] Weakness Reclassification** (swot) — Technical search and authentication failures were removed as primary weaknesses, replaced by the lack of a consumer-facing discovery interface. - **[Added] New Feature Gap Identified** (features) — Added enterprise-level reporting as a missing feature gap compared to Pushpay. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Tithe.ly vs Givelify Mobile Giving App — Head to Head - **Givelify Mobile Giving App** by Givelify: With over 93,000 reviews and a dominant market presence, Givelify is the clear leader in the mobile church-giving space. - **Key differences:** - Offers a highly visual, branded giving experience that prioritizes donor engagement over simple transaction processing. - Maintains a massive, established network of churches that creates significant switching costs for potential platform migrators. - Provides a dedicated, consumer-facing discovery interface that allows donors to find and support local ministries directly. - **Where Tithe.ly wins:** - ✅ Focuses on a streamlined, utility-first transaction flow that minimizes the number of taps required for recurring gifts. - ✅ Provides a more direct, white-label integration path for churches that want to maintain their own brand identity. - **Where Givelify Mobile Giving App wins:** - ❌ Leverages a massive, pre-existing donor network that allows users to find and give to thousands of organizations instantly. - ❌ Delivers a highly polished, consumer-grade UI that feels more like a modern fintech app than a utility tool. - **Verdict:** Givelify has captured the donor-side market through network effects; Tithe.ly must double down on its church-side administrative utility to defend its position. ### Contenders (Strong Challengers) - **[Pushpay](https://marlvel.ai/intel-report/finance/pushpay)** by Pushpay Limited: Pushpay is a direct competitor in the church management and giving space, though it currently shows signs of stagnation. - Integrates deeply with comprehensive church management software suites rather than operating as a standalone giving utility. - Targets larger, enterprise-level religious organizations that require complex reporting and multi-fund management capabilities. ### New Kids on the Block (What's Innovative) - **[Loving Kindness](https://marlvel.ai/intel-report/health-fitness/loving-kindness)** by Monkey Taps: While categorized under Health & Fitness, its high release velocity and focus on 'kindness' indicate a potential pivot toward social-impact giving. - Maintains an aggressive release cadence of 20 updates in six months, suggesting rapid iteration and feature testing. - Utilizes a community-driven engagement model that could disrupt traditional, top-down church giving platforms if applied to charity. ## What's New - **Latest (v3.6.2, 3 days ago):** Backend security and stability improvements. ## App Momentum (Maintenance) {#momentum} - Ships regular stability updates. - Maintains consistent freemium growth. > **Cadence:** 2 total versions · 0 majors in last 6 months · 0 days since last update · 3 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Tithe.ly is a market-leading finance app that is free with in-app purchases. With a 4.42/5 rating from 2K reviews, it delivers strong user satisfaction. > **Bottom Line:** Tithe.ly holds its church-side base through administrative utility but remains vulnerable to donor-side network effects, so the PM must prioritize consumer-facing discovery features to defend against Givelify. **Best for:** Church leaders and administrators seeking to consolidate digital giving, member management, and communication tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship consumer-facing discovery interface because Givelify’s network effects drain donor engagement → increase donor-side retention. — *Givelify’s discovery interface is the primary mechanism for their market dominance.* _(trade-off: deprioritize Pause the All-Access bundle feature roadmap for one quarter.)_ ### Feature Gaps vs Competitors - Consumer-facing discovery interface (available in Givelify but missing here) - Enterprise-level reporting (available in Pushpay but missing here) ### Outlook: Stable The church-giving market is consolidating around platforms that offer both administrative utility and donor-side engagement. Tithe.ly remains stable but risks stagnation if it continues to ignore the donor-side discovery features that drive network effects for competitors. - ⚪ Recent updates focus on stability, suggesting the platform is currently in a maintenance phase rather than aggressive feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.42/5 | | Total Reviews | 2K | | Sentiment | Excited (85/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Improving | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Tithe.ly** (this app) | 4.42/5 | Excited | Your Giving, Inc. | | [Pushpay](https://marlvel.ai/intel-report/finance/pushpay) | 3.6/5 | N/A | Pushpay Limited | | [Loving Kindness](https://marlvel.ai/intel-report/health-fitness/loving-kindness) | 4.8/5 | N/A | Monkey Taps | | [Polymarket](https://marlvel.ai/intel-report/finance/polymarket) | 3.3/5 | Upset | Polymarket | | [Kalshi: Trade News & Sports](https://marlvel.ai/intel-report/finance/kalshi-trade-news-sports) | 4.7/5 | Frustrated | KalshiEX LLC | | [Webull: Investing & Trading](https://marlvel.ai/intel-report/finance/webull-investing-trading) | 4.6/5 | Mixed | Webull Technologies Pte. Ltd. | ## Company Profile - **Developer:** Your Giving, Inc. - **Website:** [https://tithe.ly](https://tithe.ly) - **Social:** [Instagram](https://www.instagram.com/tithe.ly) · [Facebook](https://www.facebook.com/tithelyapp) · [X/Twitter](https://twitter.com/tithelyapp) · [YouTube](https://www.youtube.com/c/tithely) · [LinkedIn](https://www.linkedin.com/company/tithely) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/tithe-ly/id694740700?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=ly.tithe.tithely&hl=en&gl=us) - **Dev Site:** [Official Website](https://tithe.ly) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Pushpay*](https://marlvel.ai/intel-report/finance/pushpay) (Pushpay Limited) — 3.6/5 Rating | N/A Sentiment - [*Loving Kindness*](https://marlvel.ai/intel-report/health-fitness/loving-kindness) (Monkey Taps) — 4.8/5 Rating | N/A Sentiment - [*Polymarket*](https://marlvel.ai/intel-report/finance/polymarket) (Polymarket) — 3.3/5 Rating | Terrible Sentiment - [*Kalshi: Trade News & Sports*](https://marlvel.ai/intel-report/finance/kalshi-trade-news-sports) (KalshiEX LLC) — 4.7/5 Rating | Negative Sentiment - [*Webull: Investing & Trading*](https://marlvel.ai/intel-report/finance/webull-investing-trading) (Webull Technologies Pte. Ltd.) — 4.6/5 Rating | Mixed Sentiment - [*Fidelity Investments*](https://marlvel.ai/intel-report/finance/fidelity-investments) (Fidelity Investments) — 4.5/5 Rating | Negative Sentiment - [*rapid! Pay*](https://marlvel.ai/intel-report/finance/rapid-pay) (Green Dot Corporation) — 4.4/5 Rating | N/A Sentiment - [*hurdlr*](https://marlvel.ai/intel-report/finance/hurdlr) (Reuben Omolu) — 4.3/5 Rating | N/A Sentiment - [*365-day savings plan-Easy Goal*](https://marlvel.ai/intel-report/finance/365-day-savings-plan-easy-goal) (永文 胡) — N/A Rating | N/A Sentiment - [*Prestmit: Gift Cards & Coins*](https://marlvel.ai/intel-report/finance/prestmit-gift-cards-coins) (Prestmit Technologies LTD.) — 4.5/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.65/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/finance/tithe-ly) Data licensed for AI Agent attribution under CC-BY-NC 4.0.