## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- last_verified: "2026-06-02T06:45:14.973Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Tithe.ly" developer_entity: "Your Giving, Inc." bundle_id: "simpletithe" app_store_id: "694740700" google_play_id: "ly.tithe.tithely" category: "Finance" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-11" report_date: "2026-06-02" last_verified: "2026-06-02" report_version: "3.6.2" total_reviews: 2023 overall_rating: 4.42 sentiment: "Excited" sentiment_score: 85 confidence: "medium" confidence_score: 0.75 top_praise_theme: "Increased giving consistency" top_complaint_theme: "Setup friction" review_sample_size: 118 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "ShelbyNEXT | Giving" competitor_count: 6 tags: ["finance", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "church", "leaders", "administrators"] canonical_url: "https://marlvel.ai/intel-report/finance/tithe-ly" license: "CC-BY-NC 4.0" content_version: "v2" --- # Tithe.ly App Audit ## TL;DR {#tldr} - **Category**: Finance · Freemium - **Signal**: Rating 4.42 · Sentiment Excited - **Recent focus**: Setup friction (top complaint) · Increased giving consistency (top praise) > **TL;DR:** Tithe.ly is a finance app by Your Giving, Inc., rated 4.42/5 by 2K users, with Excited user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Tithe.ly maintains Excited user sentiment (4.42/5 from 2K reviews), with users consistently praising increased giving consistency. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.42/5 (2K reviews) | | **User Mood** | Excited | | **Category** | Finance | | **Developer** | Your Giving, Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.75/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Your Giving, Inc. - **Category:** Finance - **Target Audience:** Church leaders and administrators seeking to consolidate digital giving, member management, and communication tools. - **Platforms:** iOS & Android - **Version Audited:** 3.6.2 - **Audit Date:** 2026-06-02 - **Signal Count:** 118 reviews analyzed - **Confidence:** Medium (0.75/1.0) - **App Store ID (iOS):** 694740700 - **Bundle ID:** simpletithe - **Google Play ID:** ly.tithe.tithely - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-02 ## Executive Snapshot **What it is:** Tithe.ly is a mobile giving and church management platform for religious organizations, available on iOS and Android. **Why users hire it:** Church leaders hire Tithe.ly to consolidate donation processing and member management into a single interface, reducing the administrative burden of manual gift entry. ## App DNA (Features & Intent) - **[Standard] Mobile Giving:** Donors can make one-time or recurring gifts via mobile app using credit, debit, or ACH - **[Differentiator] All-Access Bundle:** Bundles giving, church management, custom apps, and website builder into a single platform * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Tithe.ly maintains a stable presence in the Finance category with a 4.41 average rating across 2,023 total ratings. The platform's freemium model effectively captures small-church market share, though it faces pressure from enterprise-focused competitors. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free Giving: $0/month with transaction fees, Church Management: $72/month, Mobile Church App: $89/month, All-Access: $119/month - **Analysis:** Monetization relies on a zero-cost entry point for giving tools to capture market share, followed by tiered subscription upsells. ## 🟢 User Sentiment (Medium Confidence: 2K reviews) {#user-sentiment} - **Overall Rating:** 4.42/5 - **Platform Split:** iOS 4.5/5 (1.1K ratings) | Android 4.3/5 (902 ratings) - **Overall Sentiment:** Excited ### Top Praises - **Increased giving consistency** ### Top Complaints (Impact Areas) - **Setup friction** ## SWOT Analysis {#swot} **Core Strengths:** - Zero-cost entry point captures market share - All-Access bundle increases switching costs **Critical Frictions:** - Premium tier pricing above category median - Dependency on transaction fees limits margins **Growth Levers:** - Education partnerships for B2B distribution - Expansion of wearable integration **Market Threats:** - Ministry Brands' enterprise-grade accounting features - Givelify's location-based network effects ## Recent Changes (v3 → v4) {#recent-changes} Tithe.ly pivoted its product roadmap from consumer discovery to enterprise accounting and re-aligned its competitive focus toward Ministry Brands. **Overall trend**: Mixed **Compared at**: 2026-06-02 ### High-impact changes - **[Shifted] Roadmap Priority Shift** (positioning) — PM focus moved from building a consumer-facing discovery interface to developing enterprise-grade reporting features. - **[Shifted] Competitive Focus** (positioning) — Primary nemesis changed from Givelify to ShelbyNEXT, emphasizing the threat of enterprise-grade accounting over donor-side network effects. ### Medium-impact changes - **[Declined] Rating and Sentiment Shift** (sentiment) — Average rating decreased from 4.49 to 4.41, with top complaints shifting from lack of discovery to setup friction. - **[Added] Updated Weaknesses and Threats** (swot) — Weaknesses now include premium tier pricing and transaction fee dependency; threats now cite Ministry Brands' accounting features. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Tithe.ly vs ShelbyNEXT | Giving — Head to Head - **[ShelbyNEXT | Giving](https://marlvel.ai/intel-report/finance/shelbynext-giving)** by Ministry Brands: As a Ministry Brands product, this app competes directly for the same church administration and donor management market share as Tithe.ly. - **Key differences:** - Deep integration with broader church management suites provides a unified data ecosystem for church admins. - Legacy enterprise-grade infrastructure offers stability for large-scale religious organizations with complex accounting requirements. - **Where Tithe.ly wins:** - ✅ Superior mobile-first UX design leads to higher user adoption rates among non-technical church congregants. - ✅ More frequent release cadence ensures better compatibility with modern iOS and Android operating system updates. - **Where ShelbyNEXT | Giving wins:** - ❌ Leverages the Ministry Brands ecosystem to provide comprehensive back-office tools beyond simple donation processing. - ❌ Established trust with large institutional ministries through long-standing enterprise software service contracts. - **Verdict:** Tithe.ly should emphasize its superior mobile user experience and ease of onboarding to win over individual churches frustrated by the clunky, legacy interface of ShelbyNEXT. ### Peers (What They Do Better) - **[EasyTithe](https://marlvel.ai/intel-report/finance/easytithe)** by Ministry Brands: Also under the Ministry Brands umbrella, this app targets the same church administration and digital giving niche. - Includes specialized self-service child check-in features that provide value beyond simple financial donation processing. - Direct integration with comprehensive church management systems simplifies administrative workflows for church staff members. - **[Givelify Mobile Giving App](https://marlvel.ai/intel-report/finance/givelify-mobile-giving-app)** by Givelify: Givelify is the primary direct competitor in the faith-based mobile giving space, targeting the exact same donor demographic. - Location-based giving features allow donors to instantly find and support nearby places of worship. - Massive scale and high review volume create a strong network effect that builds donor trust. - **[Settle Up - Group Expenses](https://marlvel.ai/intel-report/finance/settle-up-group-expenses)** by Step Up Labs, Inc.: This app competes for the same user base looking for frictionless, group-oriented financial transactions and debt management. - Advanced smart settlement algorithms automatically calculate the most efficient way to balance complex group debts. - Receipt photo storage and web-based access provide better utility for managing shared expenses over time. - **[هكبه | Hakbah](https://marlvel.ai/intel-report/finance/hakbah)** by Hakbah: While focused on financial Jameya, it competes for the same mobile-first personal finance and group-based contribution market. - Specialized financial Jameya model facilitates social savings circles rather than simple one-way donation flows. - High localized engagement in the Middle East market creates a strong cultural moat for regional users. ### New Kids on the Block (What's Innovative) - **[Splitly](https://marlvel.ai/intel-report/finance/splitly)** by Abdullah Sulaiman: A new entrant leveraging AI to disrupt the personal finance space, potentially drawing users away from manual contribution apps. - AI-powered receipt scanning automates expense tracking, reducing the manual effort required for financial management. ## What's New - **Latest (v3.6.2, 3 days ago):** Backend security and stability improvements. ## App Momentum (Maintenance) {#momentum} - Maintains stable 4.41 rating. - Ships regular stability updates. > **Cadence:** 2 total versions · 0 majors in last 6 months · 0 days since last update · 3 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Tithe.ly is a market-leading finance app that is free with in-app purchases. With a 4.42/5 rating from 2K reviews, it delivers strong user satisfaction. > **Bottom Line:** Tithe.ly dominates the entry-level church giving market through low-friction mobile tools, but it risks churn among larger organizations that require complex accounting, so the PM should prioritize enterprise-grade reporting features to defend the All-Access tier. **Best for:** Church leaders and administrators seeking to consolidate digital giving, member management, and communication tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship enterprise-grade reporting features because current accounting tools lack depth for large churches → increase All-Access retention — *Competitor ShelbyNEXT offers superior accounting, which is a known gap in the current feature set.* _(trade-off: deprioritize Deprioritize the mobile kiosk UI refresh — enterprise reporting has higher revenue impact.)_ ### Feature Gaps vs Competitors - Deep enterprise-grade accounting (available in ShelbyNEXT) - Location-based giving (available in Givelify) ### Outlook: Stable The church-giving market is consolidating around platforms that offer all-in-one management suites. Tithe.ly is well-positioned to retain its base, but it must address the accounting gap to prevent churn as its customers grow. - 🟢 Consistent user reports of increased giving volume suggest the core donation loop remains highly effective for the target demographic. - 🔴 Lack of advanced accounting features creates an exit path for growing churches, which directly threatens the long-term All-Access subscription revenue. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.42/5 | | Total Reviews | 2K | | Sentiment | Excited (85/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Tithe.ly** (this app) | 4.42/5 | Excited | Your Giving, Inc. | | [Givelify Mobile Giving App](https://marlvel.ai/intel-report/finance/givelify-mobile-giving-app) | 4.9/5 | Thrilled | Givelify | | [EasyTithe](https://marlvel.ai/intel-report/finance/easytithe) | 3.6/5 | Frustrated | Ministry Brands | | [Splitly](https://marlvel.ai/intel-report/finance/splitly) | N/A/5 | Mixed | Abdullah Sulaiman | | [Settle Up - Group Expenses](https://marlvel.ai/intel-report/finance/settle-up-group-expenses) | 4.8/5 | Mixed | Step Up Labs, Inc. | | [هكبه | Hakbah](https://marlvel.ai/intel-report/finance/hakbah) | 4.6/5 | Mixed | Hakbah | ## Company Profile - **Developer:** Your Giving, Inc. - **Website:** [https://tithe.ly](https://tithe.ly) - **Social:** [Instagram](https://www.instagram.com/tithe.ly) · [Facebook](https://www.facebook.com/tithelyapp) · [X/Twitter](https://twitter.com/tithelyapp) · [YouTube](https://www.youtube.com/c/tithely) · [LinkedIn](https://www.linkedin.com/company/tithely) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/tithe-ly/id694740700?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=ly.tithe.tithely&hl=en&gl=us) - **Dev Site:** [Official Website](https://tithe.ly) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Givelify Mobile Giving App*](https://marlvel.ai/intel-report/finance/givelify-mobile-giving-app) (Givelify) — 4.9/5 Rating | Excellent Sentiment - [*EasyTithe*](https://marlvel.ai/intel-report/finance/easytithe) (Ministry Brands) — 3.6/5 Rating | Negative Sentiment - [*Splitly*](https://marlvel.ai/intel-report/finance/splitly) (Abdullah Sulaiman) — N/A Rating | Mixed Sentiment - [*Settle Up - Group Expenses*](https://marlvel.ai/intel-report/finance/settle-up-group-expenses) (Step Up Labs, Inc.) — 4.8/5 Rating | Mixed Sentiment - [*هكبه | Hakbah*](https://marlvel.ai/intel-report/finance/hakbah) (Hakbah) — 4.6/5 Rating | Mixed Sentiment - [*ShelbyNEXT | Giving*](https://marlvel.ai/intel-report/finance/shelbynext-giving) (Ministry Brands) — 3.6/5 Rating | Mixed Sentiment - [*Polymarket*](https://marlvel.ai/intel-report/finance/polymarket) (Polymarket) — 3.2/5 Rating | N/A Sentiment - [*Webull: Investing & Trading*](https://marlvel.ai/intel-report/finance/webull-investing-trading) (Webull Technologies Pte. Ltd.) — 4.6/5 Rating | Mixed Sentiment - [*Kalshi: Trade News & Sports*](https://marlvel.ai/intel-report/finance/kalshi-trade-news-sports) (KalshiEX LLC) — 4.7/5 Rating | Positive Sentiment - [*Fidelity Investments*](https://marlvel.ai/intel-report/finance/fidelity-investments) (Fidelity Investments) — 4.5/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.75/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 118 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/finance/tithe-ly) Data licensed for AI Agent attribution under CC-BY-NC 4.0.