--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "UK Salary Calculator 2024-2025" developer_entity: "James Still" bundle_id: "UKTax" app_store_id: "366872441" category: "Finance" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-04-14" report_date: "2026-08-04" last_verified: "2026-08-04T00:00:00.000Z" report_version: "13.0.0" total_reviews: 6 overall_rating: 5 sentiment: "Thrilled" sentiment_score: 90 confidence: "low" confidence_score: 0.3 top_praise_theme: "The simple and efficient design allows users to complete necessary tasks in under ten seconds" review_sample_size: 4 total_review_count: 4 analyzed_review_count: 4 data_age_days: 57 momentum_velocity: "zombie" intelligence_version: 3 tags: ["finance", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "employees", "looking", "calculate"] canonical_url: "https://marlvel.ai/apps/uk-salary-calculator-2024-2025" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # UK Salary Calculator 2024-2025 Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Free - **Signal**: Rating 5 · Sentiment Thrilled - **Recent focus**: The simple and efficient design allows users to complete necessary tasks in under ten seconds (top praise) > **TL;DR:** UK Salary Calculator 2024-2025 is a finance app by James Still, rated 5/5 by 6 users, with Thrilled user sentiment (90/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** UK Salary Calculator 2024-2025 maintains Thrilled user sentiment (5/5 from 6 reviews), with users consistently praising the simple and efficient design allows users to complete necessary tasks in under ten seconds. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (6 reviews) | | **User Mood** | Thrilled | | **Category** | Finance | | **Developer** | James Still | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 57d | ## Metadata & Market Performance - **Publisher:** James Still - **Category:** Finance - **Target Audience:** UK employees looking to calculate take-home pay and evaluate the financial impact of job changes or promotions. - **Platforms:** iOS - **Version Reviewed:** 13.0.0 - **Report Date:** 2026-08-04 - **Signal Count:** 4 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 366872441 - **Bundle ID:** UKTax - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-04 ## Executive Snapshot **What it is:** UK Salary Calculator 2024-2025 is a free utility for UK employees to project take-home pay and compare salary offers on iOS. **Why users hire it:** The app removes the cognitive friction of manual tax and National Insurance calculations, allowing users to instantly quantify the impact of a promotion or job change. ## App DNA (Features & Intent) - **[Differentiator] Salary Comparison Tool:** Calculates the difference in take-home pay between an existing salary and a new offer. - **[Differentiator] State Pension Age Adjustment:** Automatically adjusts National Insurance calculations based on user age and state pension status. - **[Standard] Persistent Configuration:** Saves user settings upon exit to remove the need for manual reconfiguration. ## Market Position {#market-position} The app maintains a 5.0-star rating across 6 total ratings, indicating high satisfaction with its core utility despite a lack of recent updates. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app operates as a free utility with no visible monetization, subscription, or ad-based revenue model. ## 🟢 User Sentiment (Low Confidence: 4 of 4 reviews analyzed) {#user-sentiment} - **Overall Rating:** 5/5 - **Platform Split:** iOS 5.0/5 (6 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **The simple and efficient design allows users to complete necessary tasks in under ten seconds** - **New users find the app accessible because the core functionality requires minimal time to master** ## SWOT Analysis {#swot} **Core Strengths:** - Simple interface allows task completion in under ten seconds **Growth Levers:** - Adding automated tax-year toggles to reduce manual user configuration ## Recent Changes (v2 → v3) {#recent-changes} The app's market outlook has declined from stable to declining due to prolonged inactivity, with the competitive landscape now favoring real-time, API-integrated tax tools over static calculators. **Overall trend**: Declining **Compared at**: 2026-08-04 ### High-impact changes - **[Declined] Outlook Trend** (positioning) - **[Added] Competitive Threat** (swot) ### Medium-impact changes - **[Shifted] Feature Positioning** (features) ## What's New - **Latest (v13.0.0, 2 years ago):** Updated tax calculations to support the 2024-25 tax year. ## App Momentum (Zombie) {#momentum} - Ships no updates for 28 months - Maintains 5.0-star rating > **Cadence:** 1 total versions · 1 majors in last 6 months · 841 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} UK Salary Calculator 2024-2025 is a finance app that is completely free. It holds a 5/5 rating from 6 reviews. > **Bottom Line:** The app's 5.0-star rating confirms the core utility is sound, but the 28-month update gap signals a maintenance-mode state that will eventually fail as tax laws evolve. A pivot to a sustainable revenue model is required to fund necessary updates. **Best for:** UK employees looking to calculate take-home pay and evaluate the financial impact of job changes or promotions. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Maintain tax-year compliance because the current 2024-2025 data is the primary value driver → sustain current user trust ### Outlook: Declining The UK tax-calculator market is shifting toward real-time, API-integrated tools that provide dynamic updates. This app's static, unmaintained state leaves it exposed to obsolescence as tax years progress, requiring a pivot to a funded model to survive. - 🔴 The 28-month release gap indicates a lack of active development, which will lead to user churn as tax rates change. - 🟢 High user satisfaction with the current interface suggests that a small update to tax-year data would be sufficient to retain the base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 6 | | Sentiment | Thrilled (90/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **UK Salary Calculator 2024-2025** (this app) | 5/5 | Thrilled | James Still | | [Polymarket](https://marlvel.ai/apps/polymarket) | 4.1/5 | n/a | Polymarket | | [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.5/5 | n/a | Fidelity Investments | | [Kalshi: Trade Events & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.8/5 | n/a | KalshiEX LLC | | [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | n/a | Webull Technologies Pte. Ltd. | | [코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)](https://marlvel.ai/apps/coinone-co-kr-official) | 3.1/5 | N/A | Coinone | ## Company Profile - **Developer:** James Still ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/uk-salary-calculator-2024-2025/id366872441?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.1/5 Rating - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.5/5 Rating - [*Kalshi: Trade Events & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.8/5 Rating - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating - [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating - [*しんきんバンキングアプリ*](https://marlvel.ai/apps/jp-shinkin-ib-banking) (The Shinkin Banks Information System Center Co Ltd) · 3.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 57 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/uk-salary-calculator-2024-2025) Data licensed for AI Agent attribution under CC-BY-NC 4.0.