--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "UK Salary Calculator 2026/27" developer_entity: "Rhys Lewis" bundle_id: "com.rhyslewis.UK-Salary-Calculator-for-iOS" app_store_id: "945807341" category: "Finance" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-01" report_date: "2026-08-04" last_verified: "2026-08-04T00:00:00.000Z" report_version: "4.6" total_reviews: 6 overall_rating: 4.7 confidence: "low" confidence_score: 0.2 data_age_days: 97 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["finance", "freemium", "mobile app", "app review", "app analysis", "residents,", "employers,", "seekers"] canonical_url: "https://marlvel.ai/apps/uk-salary-calculator-2026-27" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # UK Salary Calculator 2026/27 Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Freemium - **Signal**: Rating 4.67 > **TL;DR:** UK Salary Calculator 2026/27 is a finance app by Rhys Lewis, rated 4.67/5 by 6 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** UK Salary Calculator 2026/27 is a finance app by Rhys Lewis. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.67/5 (6 reviews) | | **Category** | Finance | | **Developer** | Rhys Lewis | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 97d | ## Metadata & Market Performance - **Publisher:** Rhys Lewis - **Category:** Finance - **Target Audience:** UK residents, employers, and job seekers requiring precise PAYE, tax, and pension breakdown calculations. - **Platforms:** iOS - **Version Reviewed:** 4.6 - **Report Date:** 2026-08-04 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 945807341 - **Bundle ID:** com.rhyslewis.UK-Salary-Calculator-for-iOS - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-04 ## Executive Snapshot **What it is:** UK Salary Calculator is a tax and payroll estimation tool for UK residents and employers, available on iOS and MacOS. **Why users hire it:** The app removes the cognitive friction of manual tax calculations by automating complex HMRC-compliant breakdowns for specific scenarios like company car tax and student loan repayments. ## App DNA (Features & Intent) - **[Differentiator] Reversible Salary Calculation:** Calculates gross salary from target net pay or vice versa, simplifying contract negotiations. - **[Standard] Professional Edition:** Gates settings persistence and ad-free usage behind an annual subscription or lifetime purchase. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Company Car Tax Calculator:** Computes deductions based on P11D value and CO2 emissions. ## Market Position {#market-position} UK Salary Calculator maintains a stable utility position, anchored by a 4.6-star rating across its limited review base. Its focus on the UK-specific tax year structure creates a defensible, albeit narrow, market segment. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with standard calculations, Professional Edition (annual subscription or lifetime purchase) - **Analysis:** Freemium model gates configuration persistence and ad-free usage behind a subscription or lifetime license. ## SWOT Analysis {#swot} **Core Strengths:** - Reversible calculation engine creates a workflow-specific barrier to entry. - HMRC-aligned engine supports complex company car tax scenarios. - Cross-platform availability on iOS and MacOS ensures continuity. **Growth Levers:** - Contractor-focused tax modules could capture the self-employed segment. - Automated tax-year push notifications could improve annual retention. ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive positioning has shifted from a neutral utility focus to a defensive stance against authoritative HMRC web tools. This transition is accompanied by a more granular SWOT analysis that identifies legislative volatility and subscription-gated settings as primary growth inhibitors. **Overall trend**: Stable **Compared at**: 2026-08-04 ### High-impact changes - **[Shifted] Defensive Market Positioning** (positioning) ### Medium-impact changes - **[Added] Expanded SWOT Analysis** (swot) ## What's New - **Latest (v4.6, 4 months ago):** Introduced Car Cash Allowance, bonus tracking, and independent student/post-graduate loan management alongside updated 26/27 tax rates and T-code support. ## App Momentum (Maintenance) {#momentum} - Ships annual tax-year updates. - Maintains ~4-month update cadence. > **Cadence:** 1 total versions · 1 majors in last 6 months · 125 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} UK Salary Calculator 2026/27 is a finance app that is free with in-app purchases. It holds a 4.67/5 rating from 6 reviews. > **Bottom Line:** The app's value rests on its HMRC-aligned accuracy, but the subscription gate for basic settings persistence limits its growth. Moving to a model where basic configuration is free would unlock the user funnel, allowing the Professional Edition to focus on advanced payroll features. **Best for:** UK residents, employers, and job seekers requiring precise PAYE, tax, and pension breakdown calculations. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship free local settings persistence because the subscription gate is the primary friction point for casual users -> increase free-tier retention. ### Outlook: Stable The UK tax utility market is consolidating around authoritative sources like HMRC's own tools, which forces third-party apps to compete on workflow efficiency rather than data accuracy. UK Salary Calculator's reliance on a subscription gate for basic settings persistence leaves it exposed to churn, as users increasingly expect free, web-based alternatives for simple tax checks. - ⚪ The 126-day update cadence confirms a maintenance-mode strategy, which limits the app's ability to respond to mid-year tax policy shifts. - 🟢 The inclusion of 26/27 tax year data ensures the app remains compliant for the current financial year, sustaining its core utility. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.67/5 | | Total Reviews | 6 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **UK Salary Calculator 2026/27** (this app) | 4.67/5 | N/A | Rhys Lewis | | [Polymarket](https://marlvel.ai/apps/polymarket) | 4.1/5 | n/a | Polymarket | | [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.5/5 | n/a | Fidelity Investments | | [Kalshi: Trade Events & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.8/5 | n/a | KalshiEX LLC | | [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | n/a | Webull Technologies Pte. Ltd. | | [코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)](https://marlvel.ai/apps/coinone-co-kr-official) | 3.1/5 | N/A | Coinone | ## Company Profile - **Developer:** Rhys Lewis - **Website:** [https://slywisher.co.uk/](https://slywisher.co.uk/) - **Social:** [Facebook](https://www.facebook.com/uksalarycalculator) · [X/Twitter](https://twitter.com/slywisher) ## Data Sources & Links - **App Store ID:** 945807341 - **Dev Site:** [Official Website](https://slywisher.co.uk/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.1/5 Rating - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.5/5 Rating - [*Kalshi: Trade Events & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.8/5 Rating - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating - [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating - [*しんきんバンキングアプリ*](https://marlvel.ai/apps/jp-shinkin-ib-banking) (The Shinkin Banks Information System Center Co Ltd) · 3.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 97 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/uk-salary-calculator-2026-27) Data licensed for AI Agent attribution under CC-BY-NC 4.0.