--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "UK Shift Pay Tracker" developer_entity: "Andrey Gogushev" bundle_id: "com.andreygogushev.ukshiftpaytracker" app_store_id: "6771427790" category: "Finance" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-04" report_date: "2026-09-15" last_verified: "2026-09-15T00:00:00.000Z" report_version: "2.0.54" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 55 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["finance", "freemium", "mobile app", "app review", "app analysis", "shift", "workers", "across"] canonical_url: "https://marlvel.ai/apps/uk-shift-pay-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # UK Shift Pay Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Freemium > **TL;DR:** UK Shift Pay Tracker is a finance app by Andrey Gogushev, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** UK Shift Pay Tracker is a finance app by Andrey Gogushev. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Finance | | **Developer** | Andrey Gogushev | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 55d | ## Metadata & Market Performance - **Publisher:** Andrey Gogushev - **Category:** Finance - **Target Audience:** Shift workers in the UK across industries like retail, healthcare, and logistics. - **Platforms:** iOS & Android - **Version Reviewed:** 2.0.54 - **Report Date:** 2026-09-15 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6771427790 - **Bundle ID:** com.andreygogushev.ukshiftpaytracker - **Google Play ID:** com.andreygogushev.ukshiftpaytracker - **Data Window:** Analysis based on signals collected up to 2026-09-15 - **Short Description:** Track shifts, overtime, salary and net pay with flexible pay periods ## Executive Snapshot **What it is:** UK Shift Pay Tracker is a work-hour and pay-calculation utility for UK shift workers, available on iOS and Android. **Why users hire it:** It removes the cognitive friction of manual payroll tracking for workers with rotating schedules and split pay rates. ## App DNA (Features & Intent) - **[Standard] Shift and Pay Tracking:** Logs work hours, overtime, and holidays with support for weekly, fortnightly, and monthly pay periods. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Advanced Reporting and Export:** Generates financial year summaries and exports data to PDF and Excel formats. Revenue link: Premium-tier gate for professional documentation. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Cloud Sync and Backup:** Synchronizes work data across devices via Firebase. Revenue link: Premium-tier gate increasing switching costs. * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Biometric Security:** Supports Face ID and fingerprint login for account access. Revenue link: Reduces churn by increasing user trust. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} UK Shift Pay Tracker holds the #80 Grossing position in the UK Finance category, indicating a stable niche presence. The gap between its utility-focused feature set and its monetization strategy suggests a reliance on high-intent power users rather than broad market penetration. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with basic tracking, Premium tier with advanced reports, cloud synchronization, and exports - **Analysis:** The freemium model gates productivity tools and data portability behind a premium tier to monetize power users. ## SWOT Analysis {#swot} **Core Strengths:** - Biometric security (Face ID/fingerprint) increases user trust - Rotating shift pattern support serves complex schedules **Growth Levers:** - Localized tax-year support for international markets - Integration with third-party payroll platforms ## What's New - **Latest (v2.0.54, 1 weeks ago):** Introduced flexible pay rates and enhanced the Annual Schedule Calendar, shift management, and financial summary calculations. ## App Momentum (Maintenance) {#momentum} - Ships ~2 releases per month. - Added flexible pay rate support. - Refined annual schedule calendar tools. > **Cadence:** 2 total versions · 1 majors in last 6 months · 10 days since last update · 24 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} UK Shift Pay Tracker is a finance app that is free with in-app purchases. > **Bottom Line:** UK Shift Pay Tracker secures its position through specialized shift-calculation logic, but the reliance on gating data portability limits the top-of-funnel conversion. Unbundling basic export features would better serve the target audience and increase long-term retention. **Best for:** Shift workers in the UK across industries like retail, healthcare, and logistics. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Unbundle basic data exports from the premium tier because user feedback often flags portability as a core need → increase free-tier retention ### Outlook: Stable The market for specialized shift-tracking utilities is consolidating around apps that offer high-fidelity data portability. UK Shift Pay Tracker remains stable but exposed to churn if it does not lower the barrier for basic data access, as competitors with more open export policies gain traction. - 🟢 The latest release (v2.0.54) adds flexible pay rates, showing active maintenance of the core calculation engine. - ⚪ The current release cadence of two updates in 35 days suggests a focus on stability over rapid feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **UK Shift Pay Tracker** (this app) | N/A/5 | N/A | Andrey Gogushev | | [Polymarket: Trade Live Sports](https://marlvel.ai/apps/polymarket) | 4.6/5 | n/a | Polymarket | | [ATLAS:EARTH - Fun Cashback!](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.5/5 | n/a | Atlas Reality, Inc. | | [Banksola: Budget Planner](https://marlvel.ai/apps/banksola-budget-planner) | 4.7/5 | Mixed | Quickdollarapp, Inc | | [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.4/5 | n/a | Fidelity Investments | | [Kalshi: Trade Football & more](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.8/5 | n/a | KalshiEX LLC | ## Company Profile - **Developer:** Andrey Gogushev - **Website:** [https://www.facebook.com/share/1EgFY54mEF/?mibextid=wwXIfr](https://www.facebook.com/share/1EgFY54mEF/?mibextid=wwXIfr) - **Social:** [Instagram](https://www.instagram.com/meta) · [Facebook](https://www.facebook.com/Meta) · [X/Twitter](https://twitter.com/Meta) · [YouTube](https://www.youtube.com/meta) ## Data Sources & Links - **App Store ID:** 6771427790 - **Google Play ID:** com.andreygogushev.ukshiftpaytracker - **Dev Site:** [Official Website](https://www.facebook.com/share/1EgFY54mEF/?mibextid=wwXIfr) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Polymarket: Trade Live Sports*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.6/5 Rating - [*ATLAS:EARTH - Fun Cashback!*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.5/5 Rating - [*Banksola: Budget Planner*](https://marlvel.ai/apps/banksola-budget-planner) (Quickdollarapp, Inc) · 4.7/5 Rating - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.4/5 Rating - [*Kalshi: Trade Football & more*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.8/5 Rating - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 55 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/uk-shift-pay-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.