## ⚠ Content Warning

This report covers topics classified as sensitive (finance, drugs, gambling). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research.

---
last_verified: "2026-05-14T23:02:38.612Z"
---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Wahed"
developer_entity: "Wahed Inc"
bundle_id: "com.wahed.mobile"
app_store_id: "1440724971"
category: "Finance"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-05-14"
report_date: "2026-05-14"
last_verified: "2026-05-14"
report_version: "3.141.0"
total_reviews: 5735
overall_rating: 3.51
sentiment: "Mixed"
sentiment_score: 50
confidence: "medium"
confidence_score: 0.7
top_praise_theme: "Ethical investment focus"
top_complaint_theme: "Technical stability issues"
review_sample_size: 99
data_age_days: 0
momentum_velocity: "intense"
intelligence_version: 3
nemesis: "Fidelity Investments"
competitor_count: 11
tags: ["finance", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "ethical", "faith-conscious", "investors"]
canonical_url: "https://marlvel.ai/intel-report/finance/wahed"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Wahed App Audit

## TL;DR {#tldr}

- **Category**: Finance · Freemium
- **Signal**: Rating 3.51 · Sentiment Mixed
- **Recent focus**: Technical stability issues (top complaint) · Ethical investment focus (top praise)

> **TL;DR:** Wahed is a finance app by Wahed Inc, rated 3.51/5 by 5.7K users, with Mixed user sentiment (50/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Wahed shows Mixed sentiment (3.51/5 from 5.7K reviews) — users praise ethical investment focus but report issues with technical stability issues.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 3.51/5 (5.7K reviews) |
| **User Mood** | Mixed |
| **Category** | Finance |
| **Developer** | Wahed Inc |
| **Pricing** | Freemium |
| **Platforms** | iOS & Android |
| **Confidence** | Medium (0.7/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Wahed Inc
- **Category:** Finance
- **Target Audience:** Ethical and faith-conscious investors seeking automated, Shariah-compliant wealth management tools.
- **Platforms:** iOS & Android
- **Version Audited:** 3.141.0
- **Audit Date:** 2026-05-14
- **Signal Count:** 99 reviews analyzed
- **Confidence:** Medium (0.7/1.0)
- **App Store ID (iOS):** 1440724971
- **Bundle ID:** com.wahed.mobile
- **Google Play ID:** com.wahed.mobile
- **Performance Trend:** Mixed
- **Data Window:** Analysis based on signals collected up to 2026-05-14

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Wahed is a digital investment platform for faith-conscious users, providing Shariah-compliant portfolio management on iOS and Android.
**Why users hire it:** Users hire Wahed to automate wealth management while ensuring their capital adheres to specific ethical and religious standards, removing the manual labor of screening investments for interest or prohibited industries.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Shariah-Compliant Robo-Advisor:** Automated portfolio construction screening for interest and prohibited industries.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Differentiator] Zakat Calculator:** Integrated tool to estimate Zakat obligations based on current portfolio holdings.
- **[Differentiator] Real Estate Fund:** Investment access to individual properties and funds starting from $100.
  * *User Intent:* Users seek enhanced value through premium features.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Wahed maintains a niche position in the ethical finance category with a 3.5-star average rating across 5,735 total ratings. The $100 minimum investment acts as a primary filter for the user base, distinguishing it from zero-minimum generalist trading apps.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Minimum investment of $100 required to start, Fee structure detailed in Wrap Fee Brochure
- **Analysis:** Monetization is based on management fees for assets under management, with a low barrier to entry.

<!-- section:sentiment -->
## 🟡 User Sentiment (Medium Confidence: 5.7K reviews) {#user-sentiment}
- **Overall Rating:** 3.51/5
- **Platform Split:** iOS 3.5/5 (158 ratings) | Android 3.5/5 (5.6K ratings)
- **Overall Sentiment:** Mixed

### Top Praises
- **Ethical investment focus**

### Top Complaints (Impact Areas)
- **Technical stability issues**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- AAOIFI-certified Shariah compliance creates a high-trust barrier to entry.
- Integrated Zakat calculation provides utility for faith-conscious users.

**Critical Frictions:**
- 3.5-star rating indicates technical friction in core flows.
- $100 minimum investment barrier limits top-of-funnel conversion.

**Growth Levers:**
- Wearable integrations could increase daily engagement.
- B2B partnerships with Islamic banks could scale acquisition.

**Market Threats:**
- Fidelity's superior technical infrastructure threatens to drain power users.
- Generalist fintech apps adding ethical filters erode the niche value.

<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The platform has pivoted its competitive focus toward traditional retail finance and banking institutions while maintaining its core Shariah-compliant value proposition.

**Overall trend**: Mixed
**Compared at**: 2026-05-14

### High-impact changes
- **[Shifted] Competitive Landscape Overhaul** (positioning) — The primary nemesis shifted from Acorns (micro-investing) to Fidelity (full-service retail brokerage), signaling a move away from the micro-savings niche.

### Medium-impact changes
- **[Shifted] Sentiment Classification** (sentiment) — Overall sentiment label changed from 'terrible' to 'mixed', despite the rating remaining stable at 3.52 → 3.5.
- **[Added] New Strategic Threats and Opportunities** (swot) — Added threats regarding Fidelity's infrastructure and generalist apps, and opportunities for wearable integrations and Islamic bank partnerships.

<!-- section:rivals -->
## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Wahed vs Fidelity Investments — Head to Head
- **[Fidelity Investments](https://marlvel.ai/intel-report/finance/fidelity-investments)** by Fidelity Investments: Fidelity competes directly for the same retail investor wallet, offering a comprehensive suite of trading tools that challenge Wahed's ethical-first investment proposition.
  - **Key differences:**
    - Offers deep multi-asset trading capabilities including crypto and fractional shares for advanced retail investors
    - Massive scale and brand trust provide a significant barrier to entry for niche ethical platforms
    - Robust research and real-time market data tools far exceed the current portfolio management features provided
  - **Where Wahed wins:**
    - ✅ Provides a clear, values-based ethical investment framework that appeals to faith-conscious investors
    - ✅ Lower barrier to entry with simplified portfolio recommendations for non-professional investors
  - **Where Fidelity Investments wins:**
    - ❌ Unmatched liquidity and asset class variety allow users to manage entire financial lives in one app
    - ❌ Superior technical infrastructure and high-frequency update cadence ensure a more stable, feature-rich experience
  - **Verdict:** Wahed should double down on its ethical niche and community-driven trust, as it cannot win a feature-parity war against Fidelity's massive R&D budget.

### Contenders (Strong Challengers)
- **[AlJazira Bank](https://marlvel.ai/intel-report/finance/aljazira-bank)** by BANK ALJAZIRA (BAJ): This is a full-service banking competitor that captures the same users by offering digital financing and account management.
  - Enables end-to-end digital financing applications directly within the app, bypassing traditional branch visits
  - Provides a highly customizable homepage that allows users to prioritize their most-used financial tools
- **[Enjaz App](https://marlvel.ai/intel-report/finance/enjaz-app)** by AL BILAD BANK: Enjaz competes for the same regional user base by focusing on international remittance and digital banking services.
  - Focuses heavily on high-speed international remittance services which are essential for the target demographic
  - Streamlines digital membership and card issuance to reduce friction for new banking customers
- **[Nepal Share](https://marlvel.ai/intel-report/finance/nepal-share)** by Brainants Technology Pvt Ltd: It captures the same audience of retail traders looking for real-time market data and portfolio tracking tools.
  - Provides direct integration with local market infrastructure for real-time trade execution and data tracking
  - Offers highly specific custom price alerts that cater to active traders rather than passive investors
- **[Garanti BBVA Emeklilik Mobile](https://marlvel.ai/intel-report/finance/garanti-bbva-emeklilik-mobile)** by Garanti Emeklilik ve Hayat A.Ş.: This app competes for the same regional demographic by focusing on long-term retirement planning and fund management.
  - Integrates a 'Fund Coach' feature that provides personalized guidance on portfolio performance and asset allocation
  - Combines financial management with lifestyle programs like 'Healthy Living' to increase daily app engagement

### Peers (What They Do Better)
- **[Mutual Funds SIP Calculator](https://marlvel.ai/intel-report/finance/mutual-funds-sip-calculator)** by Kavita Gabani: This app targets the same passive, long-term investor demographic interested in systematic investment planning.
  - Allows users to export complex financial projections into PDF format for easy sharing and record-keeping
  - Offers granular customization for currency and decimal settings to suit diverse international user needs
- **[Polymarket](https://marlvel.ai/intel-report/finance/polymarket)** by Polymarket: Polymarket competes for the attention of speculative investors looking for high-engagement, probability-based financial markets.
  - Utilizes live prediction markets to offer a unique, probability-based approach to financial speculation
  - Operates as a CFTC-regulated platform, providing a distinct legal framework for prediction-based trading
- **[JM Bullion: Buy Gold & Silver](https://marlvel.ai/intel-report/finance/jm-bullion-buy-gold-silver)** by JM Bullion, Inc.: It targets the same 'alternative asset' investor who values tangible, ethical, or non-traditional wealth preservation.
  - Provides a 360-degree product viewer for physical assets, enhancing the shopping experience for precious metals
  - Offers app-exclusive deals and biometric security to drive high-intent, repeat purchase behavior
- **[Financial Calculator: Percent](https://marlvel.ai/intel-report/finance/financial-calculator-percent)** by Applorium Ltd: This app serves the same user need for quick financial calculations and utility-based investment math.
  - Features a massive library of 40+ specialized financial calculators for diverse, non-investment specific tasks
  - Monetizes through a subscription model that provides access to advanced utility calculation suites

### New Kids on the Block (What's Innovative)
- **[Bankrate Mortgage Calculator](https://marlvel.ai/intel-report/utilities/bankrate-mortgage-calculator)** by Muhammad Omar Farooq Shah: This newcomer addresses the broader financial planning needs of users who are also managing investment portfolios.
  - Includes a specialized balloon payment estimation tool for complex mortgage and loan planning scenarios
- **[Share Market Calculator](https://marlvel.ai/intel-report/finance/share-market-calculator)** by Jaydip Jethva: A new entrant providing specialized tools for stock market participants that overlap with Wahed's investment planning features.
  - Provides dedicated position sizing and average cost tools specifically for active stock market traders

<!-- /section:rivals -->
<!-- section:whats-new -->
## What's New

- **Latest (v3.140.0, yesterday):** Performance improvements and bug fixes for enhanced app responsiveness.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Intense) {#momentum}

- Maintains consistent Shariah-compliant feature updates.
- Last major release May 2026.

> **Cadence:** 3 total versions · 0 majors in last 6 months · 0 days since last update · 3 days avg between updates

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Wahed is an established finance app that is free with in-app purchases.
With a 3.51/5 rating from 5.7K reviews, it shows polarized user reception.

<!-- speakable-start -->
> **Bottom Line:** Wahed holds a strong ethical niche through its Shariah-compliant robo-advisor, but technical friction in core banking flows threatens long-term retention, so the PM must prioritize stability over new feature expansion to protect the current user base.
<!-- speakable-end -->

**Best for:** Ethical and faith-conscious investors seeking automated, Shariah-compliant wealth management tools.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [PIVOT] [HIGH IMPACT] Audit deposit and withdrawal flows because 3.5-star rating is dragged by technical friction → improve retention. — *Sentiment analysis identifies deposit/withdrawal friction as a top complaint.* _(trade-off: deprioritize Pause the Real Estate Fund feature expansion to prioritize core platform stability.)_
- [ ] [INVEST] [MEDIUM IMPACT] Ship lower-tier entry point because $100 minimum limits top-of-funnel conversion → increase user acquisition. — *Competitor analysis shows zero-minimum entry is standard for generalist fintech.* _(trade-off: deprioritize Deprioritize the Zakat calculator UI refresh to focus on onboarding conversion.)_
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Real-time market data tools (available in Fidelity but absent here)
- High-speed international remittance (available in Enjaz App but absent here)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Stable

The ethical investment market is consolidating, and Wahed's reliance on a niche certification provides a stable foundation against generalist entrants. However, the platform must address technical stability to prevent churn to more robust competitors like Fidelity.

- 🔴 Technical friction in deposit flows leads to negative sentiment, which compounds the rating drag on the Android platform.
- 🟢 The AAOIFI-certified Shariah compliance remains a strong trust-based barrier, insulating the platform from generalist fintech competition.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 3.51/5 |
| Total Reviews | 5.7K |
| Sentiment | Mixed (50/100) |
| Confidence | Medium |
| Pricing Model | Freemium |
| Platforms | iOS & Android |
| Key Features | 3 analyzed |
| Trend | Mixed |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Wahed** (this app) | 3.51/5 | Mixed | Wahed Inc |
| [Polymarket](https://marlvel.ai/intel-report/finance/polymarket) | 4.7/5 | Upset | Polymarket |
| [Fidelity Investments](https://marlvel.ai/intel-report/finance/fidelity-investments) | 4.8/5 | Frustrated | Fidelity Investments |
| [Financial Calculator: Percent](https://marlvel.ai/intel-report/finance/financial-calculator-percent) | 4.7/5 | Thrilled | Applorium Ltd |
| [Share Market Calculator](https://marlvel.ai/intel-report/finance/share-market-calculator) | N/A/5 | N/A | Jaydip Jethva |
| [Enjaz App](https://marlvel.ai/intel-report/finance/enjaz-app) | 3.5/5 | Mixed | AL BILAD BANK |

## Company Profile
- **Developer:** Wahed Inc
- **Website:** [https://wahed.com](https://wahed.com)
- **Social:** [Instagram](https://www.instagram.com/wahed.us) · [Facebook](https://www.facebook.com/profile.php?id=61566373822691) · [X/Twitter](https://twitter.com/Wahed_US)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/wahed/id1440724971?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.wahed.mobile&hl=en&gl=us)
- **Dev Site:** [Official Website](https://wahed.com)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*Polymarket*](https://marlvel.ai/intel-report/finance/polymarket) (Polymarket) — 4.7/5 Rating | Terrible Sentiment
- [*Fidelity Investments*](https://marlvel.ai/intel-report/finance/fidelity-investments) (Fidelity Investments) — 4.8/5 Rating | Negative Sentiment
- [*Financial Calculator: Percent*](https://marlvel.ai/intel-report/finance/financial-calculator-percent) (Applorium Ltd) — 4.7/5 Rating | Excellent Sentiment
- [*Share Market Calculator*](https://marlvel.ai/intel-report/finance/share-market-calculator) (Jaydip Jethva) — N/A Rating | N/A Sentiment
- [*Enjaz App*](https://marlvel.ai/intel-report/finance/enjaz-app) (AL BILAD BANK) — 3.5/5 Rating | Mixed Sentiment
- [*AlJazira Bank*](https://marlvel.ai/intel-report/finance/aljazira-bank) (BANK ALJAZIRA (BAJ)) — 4.9/5 Rating | Positive Sentiment
- [*Bankrate Mortgage Calculator*](https://marlvel.ai/intel-report/utilities/bankrate-mortgage-calculator) (Muhammad Omar Farooq Shah) — N/A Rating | N/A Sentiment
- [*Nepal Share*](https://marlvel.ai/intel-report/finance/nepal-share) (Brainants Technology Pvt Ltd) — 4.4/5 Rating | Mixed Sentiment
- [*Garanti BBVA Emeklilik Mobile*](https://marlvel.ai/intel-report/finance/garanti-bbva-emeklilik-mobile) (Garanti Emeklilik ve Hayat A.Ş.) — 4.7/5 Rating | N/A Sentiment
- [*Mutual Funds SIP Calculator*](https://marlvel.ai/intel-report/finance/mutual-funds-sip-calculator) (Kavita Gabani) — 5.0/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 99
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/finance/wahed)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.