--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Wholesale/Retail Calculator" developer_entity: "Christopher Mamaril" bundle_id: "co.c3code.WholesaleRetailCalculator" app_store_id: "711363777" category: "Finance" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2016-12-11" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "1.2.0" total_reviews: 47 overall_rating: 4.7 confidence: "low" confidence_score: 0 data_age_days: 99 momentum_velocity: "zombie" intelligence_version: 3 tags: ["finance", "free", "mobile app", "app review", "app analysis", "small", "business", "owners"] canonical_url: "https://marlvel.ai/apps/wholesale-retail-calculator" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Wholesale/Retail Calculator Intelligence Report ## TL;DR {#tldr} - **Category**: Finance · Free - **Signal**: Rating 4.66 > **TL;DR:** Wholesale/Retail Calculator is a finance app by Christopher Mamaril, rated 4.66/5 by 47 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Wholesale/Retail Calculator is a finance app by Christopher Mamaril. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.66/5 (47 reviews) | | **Category** | Finance | | **Developer** | Christopher Mamaril | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0/1.0) | | **Data Age** | 99d | ## Metadata & Market Performance - **Publisher:** Christopher Mamaril - **Category:** Finance - **Target Audience:** Small business owners and retail merchants needing quick price adjustments for inventory management. - **Platforms:** iOS - **Version Reviewed:** 1.2.0 - **Report Date:** 2026-08-08 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0/1.0) - **App Store ID (iOS):** 711363777 - **Bundle ID:** co.c3code.WholesaleRetailCalculator - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-08 ## Executive Snapshot **What it is:** Wholesale/Retail Calculator is a finance utility for small business owners to calculate markup and margin percentages on iOS. **Why users hire it:** Users hire this app for quick, offline price adjustments that avoid the complexity of full-scale inventory software, so the PM should prioritize a modern successor that retains this simplicity while adding cloud-sync. ## App DNA (Features & Intent) - **[Standard] Markup and Margin Calculation:** Calculates retail prices based on wholesale costs and user-defined markup or margin percentages. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Wholesale Price Calculation:** Determines wholesale pricing by adjusting retail price inputs against margin requirements. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} The app maintains a 4.6-star rating based on 47 reviews, but the 9-year update gap renders the market position effectively stagnant. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is distributed as a free utility with no visible in-app purchases or subscription tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Simple, single-purpose utility design reduces cognitive load for merchants needing quick calculations **Growth Levers:** - Integration with Shopify or Square APIs could transition the app from a simple calculator to a B2B inventory tool ## Recent Changes (v2 → v3) {#recent-changes} The intelligence report shifted from a neutral maintenance assessment to a recommendation to sunset the product due to its stagnant development cycle. **Overall trend**: Declining **Compared at**: 2026-08-08 ### High-impact changes - **[Shifted] Strategic Outlook** (positioning) - **[Declined] Market Position Rating** (positioning) ### Medium-impact changes - **[Shifted] Opportunity Refinement** (swot) ## What's New - **Latest (v1.2.0, 9 years ago):** Technical update including performance improvements and increased minimum iOS requirement to 8.0. ## App Momentum (Zombie) {#momentum} - No updates for over 9 years. - Maintains legacy status. > **Cadence:** 1 total versions · 0 majors in last 6 months · 3526 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Wholesale/Retail Calculator is a finance app that is completely free. It holds a 4.66/5 rating from 47 reviews. > **Bottom Line:** Wholesale/Retail Calculator provides a functional utility for basic price setting, because its simple interface serves the immediate needs of small merchants, so the PM should sunset this legacy asset and pivot resources toward a modern, cloud-integrated inventory management tool. **Best for:** Small business owners and retail merchants needing quick price adjustments for inventory management. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the current build because the 9-year maintenance gap signals a lack of strategic viability → reallocate engineering to a modern, cloud-integrated successor. ### Outlook: Declining The market for financial utilities is consolidating around SaaS-integrated tools that offer real-time inventory sync, leaving static calculators like this one exposed. The lack of development since 2016 means the app will likely lose its remaining user base as iOS compatibility issues mount, so the PM should focus on a clean sunset to protect brand reputation. - 🔴 The 3,500+ day update gap suggests the developer has abandoned the product, which forces users to seek modern, supported alternatives for business-critical calculations. - 🔴 Lack of feature expansion since the last release prevents the app from competing with modern SaaS-integrated inventory tools, accelerating user churn to more robust platforms. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.66/5 | | Total Reviews | 47 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Wholesale/Retail Calculator** (this app) | 4.66/5 | N/A | Christopher Mamaril | | [Polymarket](https://marlvel.ai/apps/polymarket) | 4.0/5 | n/a | Polymarket | | [Fidelity Investments](https://marlvel.ai/apps/fidelity-investments) | 4.5/5 | n/a | Fidelity Investments | | [Kalshi: Trade Events & Sports](https://marlvel.ai/apps/kalshi-trade-news-sports) | 4.8/5 | n/a | KalshiEX LLC | | [Webull: Investing & Trading](https://marlvel.ai/apps/webull-investing-trading) | 4.6/5 | n/a | Webull Technologies Pte. Ltd. | | [코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)](https://marlvel.ai/apps/coinone-co-kr-official) | 3.1/5 | N/A | Coinone | ## Company Profile - **Developer:** Christopher Mamaril ## Data Sources & Links - **App Store ID:** 711363777 - **Sources:** App store metadata. ## Related Intel Reports - [*Polymarket*](https://marlvel.ai/apps/polymarket) (Polymarket) · 4.0/5 Rating - [*Fidelity Investments*](https://marlvel.ai/apps/fidelity-investments) (Fidelity Investments) · 4.5/5 Rating - [*Kalshi: Trade Events & Sports*](https://marlvel.ai/apps/kalshi-trade-news-sports) (KalshiEX LLC) · 4.8/5 Rating - [*Webull: Investing & Trading*](https://marlvel.ai/apps/webull-investing-trading) (Webull Technologies Pte. Ltd.) · 4.6/5 Rating - [*코인원 - 가상자산 거래소(비트코인, 이더리움, 테더)*](https://marlvel.ai/apps/coinone-co-kr-official) (Coinone) · 3.1/5 Rating - [*다트맨 - 전자공시 푸시알림*](https://marlvel.ai/apps/com-coreasset-stockhunter) (ORBIS Investment Advisors Co., Ltd.) · 2.1/5 Rating - [*디지로카(롯데카드)*](https://marlvel.ai/apps/com-lcacapp) (lottecard) · 2.5/5 Rating - [*บเรนนี่ เงินสด*](https://marlvel.ai/apps/com-finance-rennycorpoth) (RENNY CORPORATION COMPANY LIMITED) · N/A Rating - [*ศรีสวัสดิ์*](https://marlvel.ai/apps/com-srisawad-mobileapplications) (Srisawad Power 2014 Company Limited) · 3.8/5 Rating - [*しんきんバンキングアプリ*](https://marlvel.ai/apps/jp-shinkin-ib-banking) (The Shinkin Banks Information System Center Co Ltd) · 3.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 99 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/wholesale-retail-calculator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.