--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "77 Sushi" developer_entity: "UpMenu" bundle_id: "com.UpMenu.Sushi77" app_store_id: "1483745657" google_play_id: "com.upmenu.sushi77" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-13" report_date: "2026-05-20" last_verified: "2026-05-20T19:11:06.055Z" report_version: "3.1.3" total_reviews: 0 confidence: "low" confidence_score: 0.35 data_age_days: 4 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "McDonald’s" competitor_count: 11 tags: ["food & drink", "subscription", "mobile app", "app review", "app analysis", "restaurant", "owners", "seeking"] canonical_url: "https://marlvel.ai/intel-report/food-drink/77-sushi" license: "CC-BY-NC 4.0" content_version: "v2" --- # 77 Sushi App Audit ## TL;DR {#tldr} - **Category**: Food & Drink · Subscription > **TL;DR:** 77 Sushi is a food & drink app by UpMenu, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** 77 Sushi is a food & drink app by UpMenu. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Food & Drink | | **Developer** | UpMenu | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.35/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** UpMenu - **Category:** Food & Drink - **Target Audience:** Restaurant owners seeking to establish independent online ordering channels and reduce reliance on third-party delivery platforms. - **Platforms:** iOS & Android - **Version Audited:** 3.1.3 - **Audit Date:** 2026-05-20 - **Signal Count:** 2 reviews analyzed - **Confidence:** Low (0.35/1.0) - **App Store ID (iOS):** 1483745657 - **Bundle ID:** com.UpMenu.Sushi77 - **Google Play ID:** com.upmenu.sushi77 - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-20 - **Short Description:** 77 Sushi - Leading Japanese restaurants ## Executive Snapshot **What it is:** 77 Sushi is a restaurant ordering app for iOS and Android that facilitates menu browsing and delivery for Japanese cuisine. **Why users hire it:** Restaurant owners hire this platform to establish an independent online ordering channel that reduces reliance on third-party delivery commissions. ## App DNA (Features & Intent) - **[Standard] Direct Online Ordering:** In-app menu browsing and order placement for delivery or pickup - **[Differentiator] Loyalty Program:** Automated reward points or stamps for repeat online orders * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Multi-language Menu:** Menu interface localized into multiple languages for international customers * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} 77 Sushi operates as a B2B restaurant utility rather than a consumer-facing app, evidenced by the 0-rating baseline and lack of updates since 2019. This positioning prioritizes restaurant-side subscription revenue over consumer-side engagement metrics. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Basic tier at 169 PLN/month, Standard tier at 289 PLN/month, Premium tier at 499 PLN/month - **Analysis:** B2B SaaS model charging restaurants a monthly fee based on order volume limits, with a 7-day free trial. ## SWOT Analysis {#swot} **Core Strengths:** - 2006 brand heritage establishes culinary authenticity - Multi-language menu functions as B2B distribution barrier **Critical Frictions:** - 0-rating baseline across platforms - Subscription pricing lacks free-tier conversion funnel **Growth Levers:** - Loyalty program expansion via push-notification triggers - Wearable integration for order tracking **Market Threats:** - McDonald's data-driven personalization engine - Symposium Rewards streamlined point-redemption flows ## Recent Changes (v3 → v4) {#recent-changes} The app transitioned from a consumer-facing ordering platform to a B2B restaurant utility, resulting in the removal of consumer sentiment metrics and a repositioning of its competitive landscape. **Overall trend**: Stable **Compared at**: 2026-05-20 ### High-impact changes - **[Removed] Consumer Sentiment Data** (sentiment) — User sentiment, rating, and specific complaint themes (hidden fees, Android crashes) were removed from the report. - **[Shifted] Strategic Positioning** (positioning) — Executive summary shifted from addressing consumer churn to defining the app as a legacy B2B utility. ### Medium-impact changes - **[Shifted] SWOT Analysis Refinement** (swot) — Threats shifted from Wolt and pricing opacity to McDonald's and Symposium Rewards; strengths now highlight 2006 brand heritage. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### 77 Sushi vs McDonald’s — Head to Head - **[McDonald’s](https://marlvel.ai/intel-report/food-drink/mcdonald-s-1)** by McDonald's Global Markets LLC: McDonald's competes for the same 'quick-service' food consumption occasions, leveraging massive scale and digital loyalty to capture daily dining habits. - **Key differences:** - Massive gamified loyalty ecosystem drives daily retention far beyond standard restaurant ordering apps. - Global restaurant finder and personalized offer engine create high switching costs for casual diners. - Integrated in-app games provide entertainment value that keeps users engaged during non-ordering windows. - **Where 77 Sushi wins:** - ✅ Focuses on premium, specialized Japanese cuisine rather than mass-market fast food commodities. - ✅ Offers a more curated brand experience centered on cultural authenticity and culinary passion. - **Where McDonald’s wins:** - ❌ Unmatched digital distribution and physical footprint across virtually every major urban market. - ❌ Advanced data-driven personalization engine that predicts user cravings based on historical purchase patterns. - **Verdict:** 77 Sushi should avoid direct feature competition and instead emphasize its premium, niche culinary quality to attract users seeking an elevated dining experience. ### Contenders (Strong Challengers) - **[Joule: Sous Vide by ChefSteps](https://marlvel.ai/intel-report/food-drink/joule-sous-vide-by-chefsteps)** by ChefSteps Inc.: Joule competes by capturing the high-end culinary enthusiast segment, offering precision tools that replace the need for restaurant-prepared meals. - Visual doneness indicators provide a unique, high-tech interface for achieving professional-grade cooking results at home. - Remote temperature control via smartphone allows for precise, hands-off cooking that standard restaurant apps lack. - **[Egg Club](https://marlvel.ai/intel-report/food-drink/egg-club)** by Givex Canada Corp.: Egg Club is a direct competitor in the restaurant-specific mobile ordering space, utilizing a similar white-label loyalty and transaction framework. - Comprehensive mobile ordering flow allows for seamless menu browsing and checkout without leaving the app. - Integrated store locator and promotion engine drive physical foot traffic through targeted digital incentives. - **[CookingPal - Connected Cooking](https://marlvel.ai/intel-report/food-drink/cookingpal-connected-cooking)** by TecPal Ltd.: CookingPal competes for the 'home-dining' share of wallet by providing a digital ecosystem for food preparation and recipe discovery. - Hardware-software integration with Multo devices creates a sticky, high-barrier user experience for home chefs. - Guided recipe library provides step-by-step assistance that keeps users engaged within the app environment. - **[Blue Nile Injera](https://marlvel.ai/intel-report/food-drink/blue-nile-injera)** by Berhane Asbu Asmelash: This app competes by offering a dedicated digital ordering and loyalty interface for a specific ethnic cuisine, mirroring 77 Sushi's niche focus. - Includes a dedicated transaction history feature that helps users track their specific order preferences. - Simplified loyalty rewards structure encourages repeat visits through direct, easy-to-understand point accumulation. ### Peers (What They Do Better) - **[Creami Ice Cream Maker Recipes](https://marlvel.ai/intel-report/food-drink/com-fmdeveloper-creamirecipes)** by Florencia Martigani: This app occupies the same niche-culinary space, providing specialized content for users interested in specific food preparation techniques. - Detailed serving and timing data helps users manage expectations for complex, multi-stage dessert preparation tasks. - Favorites list functionality allows for quick retrieval of successful recipes, improving long-term user retention. - **[BLW Slow Cook Recipes](https://marlvel.ai/intel-report/lifestyle/com-significant-slow-cook)** by Natalie Peall: This app competes for the user's time and attention within the food-preparation category, specifically targeting lifestyle-based cooking needs. - Integrated shopping lists streamline the transition from recipe discovery to actual ingredient procurement for users. - Efficiency-focused UX design prioritizes quick access to cooking instructions for busy, time-constrained home cooks. - **[Boss Griddle Recipes](https://marlvel.ai/intel-report/food-drink/boss-griddle-recipes)** by Florencia Martigani: This app targets the same food-interested demographic by providing curated content and recipe libraries for specific cooking methods. - Creator following features allow users to curate their recipe feed based on preferred culinary influencers. - Focused recipe library provides a specialized database that avoids the clutter of general-purpose food apps. - **[Tare: Ingredient Converter](https://marlvel.ai/intel-report/food-drink/com-kitchenconverterpro-app)** by Cameron Mcconnell: Tare serves the same culinary-focused audience by providing utility tools that assist in the preparation of food at home. - Density-aware conversion logic provides superior accuracy for complex recipes compared to generic kitchen calculators. - Offline functionality ensures the tool remains useful in kitchen environments where connectivity may be limited. ### New Kids on the Block (What's Innovative) - **[Symposium Rewards](https://marlvel.ai/intel-report/food-drink/symposium-rewards)** by Givex Canada Corp.: Symposium Rewards enters the market with a focus on point-based loyalty, directly competing for the same customer engagement metrics. - Streamlined point accumulation and redemption tracking provides a frictionless experience for casual loyalty program members. - **[Leonidas](https://marlvel.ai/intel-report/food-drink/leonidas)** by Carlos Mandeiro: Leonidas is a new entrant focusing on the same loyalty and reward-redemption mechanics that 77 Sushi utilizes for customer retention. - Digital loyalty card implementation simplifies the reward tracking process for frequent, in-store restaurant customers. ## What's New - **Latest (v3.1.3, 4 months ago):** General bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - No feature updates since 2019. - Maintenance-mode status across all platforms. > **Cadence:** 2 total versions · 0 majors in last 6 months · 127 days since last update · 77 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} 77 Sushi is an established food & drink app that is available. > **Bottom Line:** 77 Sushi provides a stable B2B ordering utility, but the lack of consumer engagement features limits its ability to compete for repeat dining occasions, so the PM should prioritize B2B retention metrics over consumer-facing app updates. **Best for:** Restaurant owners seeking to establish independent online ordering channels and reduce reliance on third-party delivery platforms. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit current subscription conversion funnel because 0-rating baseline suggests low consumer adoption → increase B2B retention — *The 0-rating baseline indicates the consumer app is not driving value for the restaurant owners.* _(trade-off: deprioritize Pause the development of new loyalty features — B2B retention is the immediate revenue priority.)_ ### Feature Gaps vs Competitors - Real-time order tracking (available in Egg Club but absent here) - Integrated store locator (available in Egg Club but absent here) - Transaction history tracking (available in Blue Nile Injera but absent here) ### Outlook: Stable The market for restaurant-specific ordering apps is consolidating around platforms that offer integrated loyalty and real-time tracking. 77 Sushi's maintenance-only posture leaves it exposed to competitors that offer a more comprehensive consumer experience, so the PM must decide if the app is a core product or a legacy utility. - ⚪ The app remains in maintenance mode with no feature updates since 2019, signaling a focus on B2B stability rather than consumer growth. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **77 Sushi** (this app) | N/A/5 | N/A | UpMenu | | [Tare: Ingredient Converter](https://marlvel.ai/intel-report/food-drink/com-kitchenconverterpro-app) | 5.0/5 | N/A | Cameron Mcconnell | | [Creami Ice Cream Maker Recipes](https://marlvel.ai/intel-report/food-drink/com-fmdeveloper-creamirecipes) | 1.2/5 | N/A | Florencia Martigani | | [Boss Griddle Recipes](https://marlvel.ai/intel-report/food-drink/boss-griddle-recipes) | 1.0/5 | N/A | Florencia Martigani | | [Egg Club](https://marlvel.ai/intel-report/food-drink/egg-club) | N/A/5 | N/A | Givex Canada Corp. | | [Symposium Rewards](https://marlvel.ai/intel-report/food-drink/symposium-rewards) | N/A/5 | N/A | Givex Canada Corp. | ## Company Profile - **Developer:** UpMenu - **Website:** [https://www.upmenu.com/pl/](https://www.upmenu.com/pl/) - **Social:** [Instagram](https://www.instagram.com/upmenucom) · [Facebook](https://www.facebook.com/UpMenu) · [LinkedIn](https://www.linkedin.com/company/upmenu) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/77-sushi/id1483745657?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.upmenu.sushi77&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.upmenu.com/pl/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Tare: Ingredient Converter*](https://marlvel.ai/intel-report/food-drink/com-kitchenconverterpro-app) (Cameron Mcconnell) — 5.0/5 Rating | N/A Sentiment - [*Creami Ice Cream Maker Recipes*](https://marlvel.ai/intel-report/food-drink/com-fmdeveloper-creamirecipes) (Florencia Martigani) — 1.2/5 Rating | N/A Sentiment - [*Boss Griddle Recipes*](https://marlvel.ai/intel-report/food-drink/boss-griddle-recipes) (Florencia Martigani) — 1.0/5 Rating | N/A Sentiment - [*Egg Club*](https://marlvel.ai/intel-report/food-drink/egg-club) (Givex Canada Corp.) — N/A Rating | N/A Sentiment - [*Symposium Rewards*](https://marlvel.ai/intel-report/food-drink/symposium-rewards) (Givex Canada Corp.) — N/A Rating | N/A Sentiment - [*McDonald’s*](https://marlvel.ai/intel-report/food-drink/mcdonald-s-1) (McDonald's Global Markets LLC) — 3.2/5 Rating | Negative Sentiment - [*Blue Nile Injera*](https://marlvel.ai/intel-report/food-drink/blue-nile-injera) (Berhane Asbu Asmelash) — 5.0/5 Rating | N/A Sentiment - [*Joule: Sous Vide by ChefSteps*](https://marlvel.ai/intel-report/food-drink/joule-sous-vide-by-chefsteps) (ChefSteps Inc.) — 2.6/5 Rating | Mixed Sentiment - [*CookingPal - Connected Cooking*](https://marlvel.ai/intel-report/food-drink/cookingpal-connected-cooking) (TecPal Ltd.) — 4.2/5 Rating | N/A Sentiment - [*Leonidas*](https://marlvel.ai/intel-report/food-drink/leonidas) (Carlos Mandeiro) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.35/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/food-drink/77-sushi) Data licensed for AI Agent attribution under CC-BY-NC 4.0.