--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Food Additives 2" developer_entity: "IGRASS PTY LTD" bundle_id: "au.com.webartisan.FoodAdditives" app_store_id: "287917148" google_play_id: "com.app.mrschak.tab" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-01-01" report_date: "2026-10-03" last_verified: "2026-10-03T00:00:00.000Z" report_version: "4.6.41" total_reviews: 529 overall_rating: 5 sentiment: "Excited" sentiment_score: 65 confidence: "medium" confidence_score: 0.6 top_praise_theme: "Offline access to additive data allows grocery shoppers to check ingredients without needing a cellular connection" top_complaint_theme: "Incomplete additive databases force users to perform manual web searches for common ingredients found on labels" review_sample_size: 38 total_review_count: 38 analyzed_review_count: 38 data_age_days: 43 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "Gluten Free Scanner: GF Foods" competitor_count: 23 tags: ["food & drink", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "health-conscious", "individuals,", "parents,"] canonical_url: "https://marlvel.ai/apps/au-com-webartisan-foodadditives" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Food Additives 2 Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium - **Signal**: Rating 4.98 · Sentiment Excited - **Recent focus**: Incomplete additive databases force users to perform manual web searches for common ingredients found on labels (top complaint) · Offline access to additive data allows grocery shoppers to check ingredients without needing a cellular connection (top praise) > **TL;DR:** Food Additives 2 is a food & drink app by IGRASS PTY LTD, rated 4.98/5 by 529 users, with Excited user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Food Additives 2 maintains Excited user sentiment (4.98/5 from 529 reviews), with users consistently praising offline access to additive data allows grocery shoppers to check ingredients without needing a cellular connection. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.98/5 (529 reviews) | | **User Mood** | Excited | | **Category** | Food & Drink | | **Developer** | IGRASS PTY LTD | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 43d | ## Metadata & Market Performance - **Publisher:** IGRASS PTY LTD - **Category:** Food & Drink - **Target Audience:** Health-conscious individuals, parents, and people with specific dietary or religious food requirements. - **Platforms:** iOS & Android - **Version Reviewed:** 2.6.3 - **Report Date:** 2026-10-03 - **Signal Count:** 38 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 287917148 - **Bundle ID:** au.com.webartisan.FoodAdditives - **Google Play ID:** com.app.mrschak.tab - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-10-03 - **Short Description:** know everything about food additives, risks, status (halal, kosher, vegan..)... ## Executive Snapshot **What it is:** Food Additives 2 is a searchable, offline-first reference app for food additives on iOS and Android. **Why users hire it:** It removes the connectivity dependency rivals require, allowing users to verify ingredients in retail environments with poor signal. ## App DNA (Features & Intent) - **[Standard] Additive Database:** Searchable index of 650+ additives with risk and dietary status, accessible offline. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Dietary Status Filtering:** Categorizes additives by religious or lifestyle requirements including Halal, Kosher, and vegan status. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Visual Risk Coding:** Color-coded indicators for additive safety levels to simplify decision-making. ## Market Position {#market-position} Food Additives 2 holds a stable position in the health-utility category, ranking in the top 50 Paid charts across multiple European markets. The disparity between its 5.0 Android rating and 3.5 iOS rating suggests inconsistent feature parity or performance across platforms. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free on Android, $2.99 on iOS - **Price:** iOS: $2.99 - **Analysis:** Monetization is split by platform, with a $2.99 upfront cost on iOS and an IAP-based scan service on Android. ## 🟢 User Sentiment (Medium Confidence: 38 of 38 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.98/5 - **Platform Split:** iOS 3.6/5 (9 ratings) | Android 5.0/5 (520 ratings) - **Overall Sentiment:** Excited ### Top Praises - **Offline access to additive data allows grocery shoppers to check ingredients without needing a cellular connection** - **Categorized additive views help users with specific dietary restrictions like celiac or veganism navigate complex labels** - **The interface provides a clear and organized reference for identifying potentially harmful food additives** ### Top Complaints (Impact Areas) - **Incomplete additive databases force users to perform manual web searches for common ingredients found on labels** ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first database removes connectivity dependency during store visits **Growth Levers:** - Integrating OCR-based label scanning would match the convenience of modern rivals ## Recent Changes (v2 → v3) {#recent-changes} The app transitioned from a free-only model to a freemium structure with platform-specific pricing and expanded its additive database from 450+ to 650+ entries. These changes reflect a shift toward monetization and more granular dietary filtering, despite the lack of core navigation improvements. **Overall trend**: Mixed **Compared at**: 2026-10-03 ### High-impact changes - **[Shifted] Freemium Monetization** (pricing) - **[Added] Dietary Status Filtering** (features) ### Medium-impact changes - **[Improved] Database Expansion** (features) - **[Declined] Navigation Friction** (sentiment) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Food Additives 2 vs Gluten Free Scanner: GF Foods - **Gluten Free Scanner: GF Foods**: Both apps serve health-conscious users managing dietary restrictions by providing tools to identify ingredients in food products. - **Key differences:** - Gluten Free Scanner uses camera-based barcode scanning, while Food Additives 2 requires manual database lookups. - Gluten Free Scanner employs machine learning to interpret labels, whereas Food Additives 2 provides static reference data. ### Peers (What They Do Better) - **TagHalal: Halal Food Scanner**: Targets the same health-conscious demographic but focuses on religious dietary compliance via a massive 1.5 million product database. - Database of 1.5 million verified products for instant Halal, Haram, or Mushbooh status checks - Barcode and ingredient list scanning supported by EU, US, and Australian food regulations - **[Yuka - Food & Cosmetic Scanner](https://marlvel.ai/apps/yuka-food-cosmetic-scanner)**: Provides a broader health-scoring utility that competes for the same daily barcode-scanning habit as Food Additives 2. - Proprietary color-coded health scoring system for food and cosmetic products - Integrated healthier alternative recommendations for users at the point of purchase - **[Gluten Free Scanner](https://marlvel.ai/apps/gluten-free-scanner)**: Serves a similar niche of allergy-conscious users but relies on a crowdsourced database for gluten verification. - Crowdsourced database model allowing for rapid, community-driven product expansion - Offline mode functionality for ingredient verification without active internet connectivity - **[Allergy & Food Scanner: Nosher](https://marlvel.ai/apps/com-nosher-app)**: Expands the additive-checking utility to include multi-profile family management and cosmetic ingredient analysis. - Multi-profile dietary management system for tracking family-specific allergies and health needs - Dual-utility scanning capabilities covering both food items and cosmetic products - **Halal Check Food Scanner**: Offers a more granular religious dietary analysis than the general additive database of Food Additives 2. - School-of-thought specific verdicts covering Hanafi, Shafi, Maliki, Jafari, and Hanbali interpretations - AI-powered ingredient reading in 30 languages for labels lacking barcodes - **[Read the Labels - Food Scanner](https://marlvel.ai/apps/readthelabelscanner)**: Monetizes the same ingredient-transparency job with a subscription model, contrasting with the free, offline nature of the source app. - Binary ingredient rating system categorizing items as good, okay, or bad - Community-driven database growth through user-uploaded product photos - **Exposr - Food Product Scanner**: Focuses on the same additive-avoidance goal but adds specific tracking for seed oils and artificial ingredients. - Specific analysis of seed oils and artificial ingredients alongside standard additive checks - Health scoring system providing a clear breakdown of food quality for users - **HalalChecker AI: Food Scanner**: Provides a similar scanning utility but differentiates through context-aware manufacturing origin detection. - Manufacturing origin analysis to distinguish identical products produced in different regions - Three-way scanning input including barcode, package photo, and ingredient list text - **Halal AI: Food Scanner & More**: Targets the same dietary-conscious audience with a focus on AI-driven cross-validation of ingredient data. - Multi-model AI verification for cross-validating ingredient status and accuracy - Offline verification mode for consistent usage without internet access - **Halal Scanner AI: Ingrédients**: Uses advanced AI to identify problematic components beyond simple E-number databases. - AI-based ingredient analysis that identifies hidden components without relying solely on E-numbers - Photo-based ingredient list scanning for products lacking standard barcodes - **[SafeAllergy - Allergen Scanner](https://marlvel.ai/apps/safeallergy-allergen-scanner)**: Attempts to solve the same safety-critical scanning problem but expands into broader environmental tracking. - Computer vision-based menu card scanning for real-time allergen detection in restaurants - Personalized allergy ID card generation for emergency safety communication - **BellySafe – Food Scanner**: Applies the same barcode-scanning mechanism to a specific life-stage nutrition use case. - Pregnancy-specific nutrition guidance for cheese, deli meats, and fish preparation - Restaurant menu scanning for real-time safety analysis of dining options - **Halal AI: Scanner & Food Scan**: Provides a similar additive-checking utility but is tailored specifically for Islamic dietary laws. - Comprehensive E-code checker for verifying food additives against halal guidelines - Extensive database of verified halal products for quick status checks - **Vegan Friendly**: Coexists by providing location-based discovery for vegan-friendly businesses rather than ingredient-level additive analysis. - Community-driven reviews and photos for over 20,000 vegan-friendly restaurants - Official certification criteria requiring at least 25 percent vegan dishes on menus - **Kitchen Calculator PRO**: Provides a complementary utility for home cooks that focuses on measurement math rather than ingredient safety. - Ingredient-specific conversion data for weight and volume measurements - Recipe scaling functionality using standard cooking fractions - **HalalFoodScan: halal scanner**: Shares the same core functionality of additive analysis for dietary compliance. - Supply chain information access for detailed ingredient transparency - Additive detection for products not found in the primary database - **[Vegan Recipes & Meal Plans](https://marlvel.ai/apps/vegan-recipes-meal-plans)**: Focuses on the output of food preparation rather than the safety of individual additives. - Nutritionally balanced meal plans with detailed breakdown data for each dish - Dynamic serving adjustments for recipe scaling and ingredient management - **[Soosee: scanner d'ingrédients](https://marlvel.ai/apps/com-goodsnooze-allergy)**: Uses OCR technology to provide the same ingredient-transparency goal as the source app. - Camera-based OCR scanning for instant visual highlighting of flagged ingredients - Offline functionality supporting over 30 categories and 18 languages - **[Vegan Recipes: Meals & More](https://marlvel.ai/apps/vegan-recipes-meals-more)**: Targets the same health-conscious audience but focuses on recipe content rather than additive reference. - Cook assist functionality for guided preparation of plant-based recipes - Apple Watch integration for hands-free utility in retail environments - **The Vegan App by Try Vegan®**: Combines additive scanning with AI-driven lifestyle coaching for the vegan market. - Fridge scan feature that generates recipes from photos of pantry items - Personalized AI companion for science-based nutrition and lifestyle guidance ### New Kids on the Block (What's Innovative) - **Halal Check: Detect Haram**: Provides a similar additive-scanning utility but covers a broader range of consumer goods including supplements and cosmetics. - Cross-category scanning for food, drinks, supplements, and cosmetics - Clear three-state verdict system for ingredient safety and dietary compliance - **Halal Food Scanner: HalalReady**: Focuses on the same halal-verification job but emphasizes a privacy-first, ad-free model. - Madhab-aware verification covering four major schools of thought - Privacy-focused design where only the barcode data leaves the device ## App Momentum (Zombie) {#momentum} - No major updates in 15 months. - Stagnant development cycle limits feature growth. > **Cadence:** 5 total versions · 0 majors in last 6 months · 471 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Food Additives 2 is a market-leading food & drink app that is free with in-app purchases. With a 4.98/5 rating from 529 reviews, it delivers strong user satisfaction. > **Bottom Line:** Food Additives 2 relies on its offline-first utility to retain users, but the lack of a search mechanism and a static database creates a vulnerability to scanner-based rivals. Addressing navigation friction would unlock higher utility for the existing user base. **Best for:** Health-conscious individuals, parents, and people with specific dietary or religious food requirements. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Implement a search bar because manual scrolling is the top-cited navigation friction → increase session efficiency ### Feature Gaps vs Competitors - Camera-based barcode scanning (available in Gluten Free Scanner but missing here) ### Outlook: Stable The health-utility category is consolidating around automated scanning and massive product databases, leaving Food Additives 2 exposed due to its manual-entry model. Without a shift toward automated label interpretation, the app risks losing its relevance to users who prioritize speed and convenience in retail settings. - 🔴 The 15-month update gap signals a maintenance-only posture, which allows rivals with faster release cadences to capture the health-conscious market share. - ⚪ Stable user sentiment for the offline-first feature indicates that the core value proposition remains relevant despite the lack of new feature development. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.98/5 | | Total Reviews | 529 | | Sentiment | Excited (65/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Food Additives 2** (this app) | 4.98/5 | Excited | IGRASS PTY LTD | | [Read the Labels - Food Scanner](https://marlvel.ai/apps/readthelabelscanner) | 4.6/5 | Excited | Smiley Solutions LLC | | [Allergy & Food Scanner: Nosher](https://marlvel.ai/apps/com-nosher-app) | 4.6/5 | N/A | VUNYO | | [Soosee - Allergy & Vegan Scan](https://marlvel.ai/apps/com-goodsnooze-allergy) | 4.3/5 | N/A | Good Snooze | | [Yuka - Food & Cosmetic Scanner](https://marlvel.ai/apps/yuka-food-cosmetic-scanner) | 4.8/5 | Excited | Yuca | | [Vegan Recipes: Meals & More](https://marlvel.ai/apps/vegan-recipes-meals-more) | 4.6/5 | Mixed | ASN GROUP LLC | ## Company Profile - **Developer:** IGRASS PTY LTD - **Website:** [https://www.WebArtisan.com.au](https://www.WebArtisan.com.au) ## Data Sources & Links - **App Store ID:** 287917148 - **Google Play ID:** com.app.mrschak.tab - **Dev Site:** [Official Website](https://www.WebArtisan.com.au) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Read the Labels - Food Scanner*](https://marlvel.ai/apps/readthelabelscanner) (Smiley Solutions LLC) · 4.6/5 Rating | Positive Sentiment - [*Allergy & Food Scanner: Nosher*](https://marlvel.ai/apps/com-nosher-app) (VUNYO) · 4.6/5 Rating - [*Soosee - Allergy & Vegan Scan*](https://marlvel.ai/apps/com-goodsnooze-allergy) (Good Snooze) · 4.3/5 Rating - [*Yuka - Food & Cosmetic Scanner*](https://marlvel.ai/apps/yuka-food-cosmetic-scanner) (Yuca) · 4.8/5 Rating | Positive Sentiment - [*Vegan Recipes: Meals & More*](https://marlvel.ai/apps/vegan-recipes-meals-more) (ASN GROUP LLC) · 4.6/5 Rating - [*Vegan Recipes & Meal Plans*](https://marlvel.ai/apps/vegan-recipes-meal-plans) (Broftware House Yazilim Tasarim Anonim Sirketi) · 4.7/5 Rating - [*Gluten Free Scanner*](https://marlvel.ai/apps/gluten-free-scanner) (Food Barcode Scanner Ltd) · 4.5/5 Rating - [*SafeAllergy - Allergen Scanner*](https://marlvel.ai/apps/safeallergy-allergen-scanner) (MedCoderX) · N/A Rating - [*소박한 한 그릇*](https://marlvel.ai/apps/app--426) (DaolSoft, Co., Ltd.) · N/A Rating - [*알토란 레시피 - 요리 반찬 레시피*](https://marlvel.ai/apps/woodisw-com-altrecipe) (WoodiSW) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 38 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 43 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/au-com-webartisan-foodadditives) Data licensed for AI Agent attribution under CC-BY-NC 4.0.