--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "CAMRA's - Good Beer Guide" developer_entity: "Campaign for Real Ale Ltd" bundle_id: "com.ionicframework.gbgionic299560" app_store_id: "1233650729" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2021-08-20" report_date: "2026-08-12" last_verified: "2026-08-12T00:00:00.000Z" report_version: "1.5.0" total_reviews: 21 overall_rating: 4.6 confidence: "low" confidence_score: 0.3 data_age_days: 4 momentum_velocity: "zombie" intelligence_version: 3 tags: ["food & drink", "subscription", "mobile app", "app review", "app analysis", "enthusiasts", "pub-goers", "seeking"] canonical_url: "https://marlvel.ai/apps/camra-s-good-beer-guide" license: "CC-BY-NC 4.0" content_version: "v2" --- # CAMRA's - Good Beer Guide Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Subscription - **Signal**: Rating 4.62 > **TL;DR:** CAMRA's - Good Beer Guide is a food & drink app by Campaign for Real Ale Ltd, rated 4.62/5 by 21 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** CAMRA's - Good Beer Guide is a food & drink app by Campaign for Real Ale Ltd. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.62/5 (21 reviews) | | **Category** | Food & Drink | | **Developer** | Campaign for Real Ale Ltd | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 4d | ## Metadata & Market Performance - **Publisher:** Campaign for Real Ale Ltd - **Category:** Food & Drink - **Target Audience:** Real ale enthusiasts and pub-goers in the UK seeking curated recommendations and community connection. - **Platforms:** iOS - **Version Reviewed:** 1.5.0 - **Report Date:** 2026-08-12 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1233650729 - **Bundle ID:** com.ionicframework.gbgionic299560 - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-12 ## Executive Snapshot **What it is:** CAMRA's Good Beer Guide is a UK-focused pub and real ale directory app available on iOS. **Why users hire it:** Users hire the app to locate curated real ale venues and track tasting notes, relying on the brand's authority to filter out low-quality options. ## App DNA (Features & Intent) - **[Differentiator] Pub Database:** Directory of 4,500+ Good Beer Guide pubs and 31,000+ real ale locations. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Differentiator] Community Networking:** News feed and buddy system for location sharing. * *User Intent:* Users want real-time communication within the app experience. - **[Differentiator] Image Capture & Tagging:** Integrated camera tool for ale identification. ## Market Position {#market-position} The app occupies a specialized niche in the Food & Drink category with a 4.6-star rating. However, the 1,818-day update gap signals a lack of competitive pressure on the current market leaders. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with basic search, Premium subscription at £0.99/month, £1.99/quarterly, or £4.99/yearly - **Analysis:** Subscription model anchored at £4.99/year, gating detailed reviews and expanded database access behind a low-cost recurring payment. ## SWOT Analysis {#swot} **Core Strengths:** - Curated database of 4,500+ Good Beer Guide pubs provides a high-trust entry barrier. - 31,000+ real ale location listings offer unmatched breadth for UK-based enthusiasts. **Growth Levers:** - Integration of real-time crowd-sourced data could revitalize the stagnant community feed. - Wearable integration for location-based pub alerts would differentiate the app from static directories. ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a stagnant state with no functional changes, but the analytical assessment has sharpened to highlight the critical risk of platform obsolescence. **Overall trend**: Declining **Compared at**: 2026-08-12 ### High-impact changes - **[Shifted] SWOT Analysis Refinement** (swot) ### Medium-impact changes - **[Shifted] Outlook Narrative Update** (positioning) ## What's New - **Latest (v1.5.0, 4 years ago):** General image fixes and performance improvements. ## App Momentum (Zombie) {#momentum} - No feature updates for 59 months. - Last release was a minor fix. > **Cadence:** 1 total versions · 0 majors in last 6 months · 1817 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} CAMRA's - Good Beer Guide is a food & drink app. It holds a 4.62/5 rating from 21 reviews. > **Bottom Line:** The app relies on its authoritative database to retain users, but the multi-year development freeze makes it a legacy product, so the PM should prioritize a technical audit to prevent total churn. **Best for:** Real ale enthusiasts and pub-goers in the UK seeking curated recommendations and community connection. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit technical debt because the app has been silent for 1,818 days → ensure basic OS compatibility. ### Outlook: Declining The Food & Drink discovery market is shifting toward real-time, social-first platforms that prioritize user-generated content. CAMRA's current posture is static, and without a move toward active feature investment, the app will lose its relevance to younger, mobile-first pub-goers. - 🔴 The 1,818-day update gap signals that the app is in maintenance mode, which will eventually lead to platform-level incompatibility and user churn. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.62/5 | | Total Reviews | 21 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **CAMRA's - Good Beer Guide** (this app) | 4.62/5 | N/A | Campaign for Real Ale Ltd | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/apps/chownow-local-food-ordering) | 4.7/5 | n/a | ChowNow | | [Dairy Queen® Food & Treats](https://marlvel.ai/apps/dairy-queen-food-treats) | 4.4/5 | n/a | International Dairy Queen, Inc. | | [EatStreet Local Food Delivery](https://marlvel.ai/apps/eatstreet-local-food-delivery) | 4.7/5 | n/a | EatStreet | ## Company Profile - **Developer:** Campaign for Real Ale Ltd - **Website:** [https://camra.org.uk/about/publications/camras-good-beer-guide-app](https://camra.org.uk/about/publications/camras-good-beer-guide-app) - **Social:** [Instagram](https://www.instagram.com/campaignforrealale) · [Facebook](https://www.facebook.com/campaignforrealale) · [X/Twitter](https://twitter.com/CAMRA_Official) · [YouTube](https://www.youtube.com/@CAMRAOFFICIAL) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/camras-good-beer-guide/id1233650729?uo=4) - **Dev Site:** [Official Website](https://camra.org.uk/about/publications/camras-good-beer-guide-app) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.7/5 Rating - [*Instacart: Groceries & Food*](https://marlvel.ai/apps/instacart-groceries-food) (Maplebear Inc) · 4.8/5 Rating - [*Postmates - Food Delivery*](https://marlvel.ai/apps/postmates-food-delivery) (Uber Technologies, Inc.) · 4.6/5 Rating - [*Seamless: Local Food Delivery*](https://marlvel.ai/apps/seamless-local-food-delivery) (Seamless North America, LLC) · 4.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 4 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/camra-s-good-beer-guide) Data licensed for AI Agent attribution under CC-BY-NC 4.0.