--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Clove: Import & Save Recipes" developer_entity: "Clove Kitchen" bundle_id: "kitchen.clove.app" app_store_id: "6741995783" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-06" report_date: "2026-08-06" last_verified: "2026-08-06T00:00:00.000Z" report_version: "1.57.0" total_reviews: 2155 overall_rating: 4.9 sentiment: "Thrilled" sentiment_score: 92 confidence: "high" confidence_score: 0.7 top_praise_theme: "Automated recipe importing from social media platforms saves users significant time and manual entry effort" top_complaint_theme: "Inaccurate unit conversions during recipe scaling occasionally lead to errors in ingredient measurements for users" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 60 data_age_days: 11 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["food & drink", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "cooks", "consolidate", "digital"] canonical_url: "https://marlvel.ai/apps/clove-import-save-recipes" license: "CC-BY-NC 4.0" content_version: "v2" --- # Clove: Import & Save Recipes Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium - **Signal**: Rating 4.93 · Sentiment Thrilled - **Recent focus**: Inaccurate unit conversions during recipe scaling occasionally lead to errors in ingredient measurements for users (top complaint) · Automated recipe importing from social media platforms saves users significant time and manual entry effort (top praise) > **TL;DR:** Clove: Import & Save Recipes is a food & drink app by Clove Kitchen, rated 4.93/5 by 2.2K users, with Thrilled user sentiment (92/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Clove: Import & Save Recipes maintains Thrilled user sentiment (4.93/5 from 2.2K reviews), with users consistently praising automated recipe importing from social media platforms saves users significant time and manual entry effort. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.93/5 (2.2K reviews) | | **User Mood** | Thrilled | | **Category** | Food & Drink | | **Developer** | Clove Kitchen | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 11d | ## Metadata & Market Performance - **Publisher:** Clove Kitchen - **Category:** Food & Drink - **Target Audience:** Home cooks who want to consolidate digital and physical recipes into a single, organized, and interactive platform. - **Platforms:** iOS & Android - **Version Reviewed:** 1.57.0 - **Report Date:** 2026-08-06 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 6741995783 - **Bundle ID:** kitchen.clove.app - **Google Play ID:** kitchen.clove.app - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-06 - **Short Description:** Import recipes from Instagram, TikTok & more. Create interactive shopping lists. ## Executive Snapshot **What it is:** Clove is a recipe-management app for home cooks that imports content from social media and websites into organized, interactive digital cookbooks on iOS and Android. **Why users hire it:** Users hire Clove to consolidate scattered digital recipes into a single, scalable format, reducing the manual effort of meal planning and grocery list creation. ## App DNA (Features & Intent) - **[Differentiator] Recipe Import:** Extracts ingredients and methods from URLs or photos, serving as the primary acquisition hook. - **[Standard] Interactive Shopping Lists:** Groups items by supermarket aisle, providing standard utility for meal planning. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Nutrition Calculation:** Automatically generates macro data, gated behind the Pro subscription to drive recurring revenue. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Clove maintains a high 4.92 rating on Android and 4.95 on iOS, positioning itself as a premium utility in the Food & Drink category. The reliance on a subscription model for core organization features creates a tension between user acquisition and long-term retention. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with core import and organization, Clove Pro subscription for nutrition, preferences, and unlimited lists - **Analysis:** Freemium model gates advanced utility behind a subscription to drive recurring revenue. ## 🟢 User Sentiment (High Confidence: 60 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.93/5 - **Platform Split:** iOS 5.0/5 (969 ratings) | Android 4.9/5 (1.2K ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Automated recipe importing from social media platforms saves users significant time and manual entry effort** - **Dynamic serving size adjustments and automatic grocery list generation simplify weekly meal planning for families** - **Nutritional macro estimation tools provide helpful health insights for users tracking specific dietary goals** ### Top Complaints (Impact Areas) - **Inaccurate unit conversions during recipe scaling occasionally lead to errors in ingredient measurements for users** ## SWOT Analysis {#swot} **Core Strengths:** - Automated import from video platforms functions as a primary acquisition hook - Dynamic serving size adjustments simplify meal planning for families **Growth Levers:** - Direct integration with third-party grocery delivery services would automate the meal planning workflow ## Recent Changes (v2 → v3) {#recent-changes} The app remains in maintenance mode with no new features, but the PM strategy has shifted to prioritize fixing core technical debt over UI or integration work. **Overall trend**: Stable **Compared at**: 2026-08-06 ### High-impact changes - **[Shifted] PM Strategy Pivot** (positioning) ### Medium-impact changes - **[Added] Search Failure Weakness** (swot) - **[Shifted] Outlook Narrative** (positioning) ## What's New - **Latest (v1.57.0, today):** General bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Ships maintenance-mode bug fix updates. - Last major release date April 2025. > **Cadence:** 1 total versions · 0 majors in last 6 months · 0 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Clove: Import & Save Recipes is a market-leading food & drink app that is free with in-app purchases. With a 4.93/5 rating from 2.2K reviews, it delivers strong user satisfaction. > **Bottom Line:** Clove wins on import efficiency, but the unit conversion errors and search failures undermine the core utility, so the PM must prioritize technical accuracy over new integrations to defend the 4.9+ rating. **Best for:** Home cooks who want to consolidate digital and physical recipes into a single, organized, and interactive platform. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit unit conversion logic because users report precision errors in scaling → improve recipe reliability ### Outlook: Stable The recipe-management market is consolidating around high-utility automation, and Clove's current maintenance-mode cadence leaves it vulnerable to rivals that prioritize technical precision. The PM must address core utility failures to prevent the rating drag from accelerating churn into the next quarter. - ⚪ The latest release focuses on general bug fixes, indicating a maintenance-mode cadence rather than active feature expansion. - 🔴 Persistent complaints regarding search and conversion accuracy suggest that technical debt is accumulating, which will eventually compress the current high rating. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.93/5 | | Total Reviews | 2.2K | | Sentiment | Thrilled (92/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Clove: Import & Save Recipes** (this app) | 4.93/5 | Thrilled | Clove Kitchen | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/apps/chownow-local-food-ordering) | 4.7/5 | n/a | ChowNow | | [Dairy Queen® Food & Treats](https://marlvel.ai/apps/dairy-queen-food-treats) | 4.4/5 | n/a | International Dairy Queen, Inc. | | [EatStreet Local Food Delivery](https://marlvel.ai/apps/eatstreet-local-food-delivery) | 4.7/5 | n/a | EatStreet | ## Company Profile - **Developer:** Clove Kitchen - **Website:** [https://clove.kitchen](https://clove.kitchen) - **Social:** [Instagram](https://www.instagram.com/cookwithclove) · [LinkedIn](https://www.linkedin.com/company/clove-kitchen) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/clove-import-share-recipes/id6741995783?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=kitchen.clove.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://clove.kitchen) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.7/5 Rating - [*Instacart: Groceries & Food*](https://marlvel.ai/apps/instacart-groceries-food) (Maplebear Inc) · 4.8/5 Rating - [*Postmates - Food Delivery*](https://marlvel.ai/apps/postmates-food-delivery) (Uber Technologies, Inc.) · 4.6/5 Rating - [*Seamless: Local Food Delivery*](https://marlvel.ai/apps/seamless-local-food-delivery) (Seamless North America, LLC) · 4.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 11 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/clove-import-save-recipes) Data licensed for AI Agent attribution under CC-BY-NC 4.0.