--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Martin’s Index of Cocktails" developer_entity: "Doudoroff LLC" bundle_id: "com.doudoroff.hairball" app_store_id: "896769380" google_play_id: "com.coolstuff.cocktails" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2022-07-24" report_date: "2026-06-17" last_verified: "2026-06-17T10:55:36.764Z" report_version: "1.2.10" total_reviews: 30 overall_rating: 4.67 confidence: "low" confidence_score: 0.35 data_age_days: 14 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "8,500+ Drink Recipes" competitor_count: 6 tags: ["food & drink", "paid", "mobile app", "app review", "app analysis", "cocktail", "enthusiasts", "bartenders"] canonical_url: "https://marlvel.ai/intel-report/food-drink/com-doudoroff-hairball" license: "CC-BY-NC 4.0" content_version: "v2" --- # Martin’s Index of Cocktails App Audit ## TL;DR {#tldr} - **Category**: Food & Drink · Paid - **Signal**: Rating 4.67 > **TL;DR:** Martin’s Index of Cocktails is a food & drink app by Doudoroff LLC, rated 4.67/5 by 30 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Martin’s Index of Cocktails is a food & drink app by Doudoroff LLC. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.67/5 (30 reviews) | | **Category** | Food & Drink | | **Developer** | Doudoroff LLC | | **Pricing** | Paid | | **Platforms** | iOS & Android | | **Confidence** | Low (0.35/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Doudoroff LLC - **Category:** Food & Drink - **Target Audience:** Cocktail enthusiasts and home bartenders interested in historical drink recipes and organized ingredient management. - **Platforms:** iOS & Android - **Version Audited:** 1.2.10 - **Audit Date:** 2026-06-17 - **Signal Count:** 30 reviews analyzed - **Confidence:** Low (0.35/1.0) - **App Store ID (iOS):** 896769380 - **Bundle ID:** com.doudoroff.hairball - **Google Play ID:** com.coolstuff.cocktails - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-06-17 - **Short Description:** Simple cocktail handbook ## Executive Snapshot **What it is:** Martin’s Index of Cocktails is a historical recipe handbook for home bartenders, available as a paid reference tool on iOS and Android. **Why users hire it:** Users hire this app to access a curated, ad-free database of historical cocktail recipes that standard, ad-supported alternatives lack, so they can maintain a professional-grade home bar. ## App DNA (Features & Intent) - **[Differentiator] Ingredient-based Recipe Discovery:** Filters the 2500-recipe database to show only drinks possible with currently owned ingredients * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Cross-App Sync Service:** Synchronizes ingredient inventory, favorites, and journal entries across the developer's suite of apps and multiple iOS devices * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Recipe Annotation and Journaling:** Allows users to add comments, likes, and dislikes to recipes to track personal exploration history * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Historical Recipe Catalog:** Curated collection of over 2500 recipes from primary sources dating from the 1850s to the Prohibition era * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Martin’s Index of Cocktails holds a #79 Paid rank in the US category, maintaining a stable position among enthusiasts despite the $12.99 price point. The lack of Android rating data suggests the platform serves primarily as a secondary distribution channel rather than a primary growth engine. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase at $12.99 USD - **Price:** iOS: $12.99 - **Analysis:** The app utilizes a premium upfront pricing model at $12.99, positioning itself as a specialized reference tool rather than an ad-supported utility. ## SWOT Analysis {#swot} **Core Strengths:** - Historical curation from primary sources establishes category authority - Cross-device sync service creates high switching costs for power users **Critical Frictions:** - Premium tier at $12.99 exceeds the category median - Lack of feature updates since 2022 limits growth **Growth Levers:** - Education partnerships untapped as B2B distribution - Category leader missing wearable integration **Market Threats:** - Ad-supported competitors with 8,500+ recipes capture casual search intent - Rapid-release cycles from new entrants erode perceived value ## Recent Changes (v2 → v3) {#recent-changes} The report adds a comprehensive competitive landscape and SWOT analysis, clarifying that the app's premium pricing and stagnant update cycle are hindering its ability to compete with high-volume, ad-supported rivals. **Overall trend**: Stable **Compared at**: 2026-06-17 ### High-impact changes - **[Shifted] Pricing as a growth barrier** (positioning) — The $12.99 price point is now identified as a high barrier to entry that limits casual user acquisition compared to ad-supported competitors. ### Medium-impact changes - **[Improved] Feature repositioning** (features) — Ingredient-based discovery and the historical recipe catalog were upgraded from 'standard' to 'differentiator' status. - **[Added] Strategic SWOT insights** (swot) — New intelligence identifies wearable integration as a missing feature and B2B education partnerships as an untapped opportunity. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Martin’s Index of Cocktails vs 8,500+ Drink Recipes — Head to Head - **[8,500+ Drink Recipes](https://marlvel.ai/intel-report/food-drink/com-webworks-drinksfree)** by Webworks: This app dominates the direct cocktail recipe niche with a massive, long-standing database that dwarfs the target's curated collection. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Offers a massive 8,500+ recipe library compared to the target's curated 2,400-recipe focus. - Monetizes through a high-volume ad-supported model, creating a low-friction entry point for casual users. - Maintains a long-standing market presence since 2008, establishing deep search engine and store authority. - **Where Martin’s Index of Cocktails wins:** - ✅ Provides a highly curated, historical reference point for classic cocktails that avoids the clutter of generic recipes. - ✅ Offers a premium, ad-free experience that appeals to enthusiasts seeking a refined, professional-grade handbook. - **Where 8,500+ Drink Recipes wins:** - ❌ Leverages a massive, crowdsourced-style volume of recipes that captures a broader range of user search intent. - ❌ Maintains a high-frequency update cycle to keep the massive database relevant for modern drink trends. - **Verdict:** The target app must double down on its 'golden age' historical curation to differentiate from the volume-based, generic approach of this nemesis. ### Contenders (Strong Challengers) - **[Mixel - Cocktail Recipes](https://marlvel.ai/intel-report/food-drink/co-coolfont-cfdrink)** by Cool Font LLC [Moat: Medium]: Mixel is a direct niche competitor that focuses on high-quality cocktail management and recipe discovery. - Features a sophisticated 'my bar' inventory management system that tracks ingredients to suggest possible recipes. - Utilizes a clean, modern UI design that prioritizes visual recipe presentation over simple text-based lists. - **[Distiller - Liquor Reviews](https://marlvel.ai/intel-report/food-drink/com-votiv-distiller)** by Distiller Inc [Moat: Medium]: Distiller competes for the same sophisticated alcohol-enthusiast audience by focusing on spirit education and reviews. - Integrates a robust social review and rating system that helps users discover high-quality spirits for their cocktails. - Focuses on the 'spirit-first' discovery path, whereas the target app focuses on the 'recipe-first' path. ### Peers (What They Do Better) - **[Untappd: Find Drinks You Love](https://marlvel.ai/intel-report/food-drink/com-untappdllc-com)** by Untappd, Inc: While focused on beer, it dominates the social beverage discovery space and captures the same target audience. - Built a massive social network effect that allows users to track and share their drinking experiences. - Provides real-time location-based discovery for bars and breweries, moving beyond simple recipe reference. - **[Total Wine & More](https://marlvel.ai/intel-report/food-drink/com-totalwine-app-store)** by Retail Services & Systems, Inc.: This app serves the same audience by providing direct access to the ingredients required for cocktail making. - Integrates e-commerce functionality to allow users to purchase ingredients directly within the app experience. - Offers deep inventory data and expert recommendations that bridge the gap between recipe and consumption. ### New Kids on the Block (What's Innovative) - **[Eatr: Tasty Cooking Recipes](https://marlvel.ai/intel-report/food-drink/com-eatr-eatr)** by Eatr: An aggressive new entrant in the food and drink space with a high release velocity in the last six months. ## App Momentum (Zombie) {#momentum} - Added dark mode in latest release. - Maintains stable niche chart positions. > **Cadence:** 5 total versions · 0 majors in last 6 months · 1368 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Martin’s Index of Cocktails is an established food & drink app that is a paid app. With a 4.67/5 rating from 30 reviews, it shows polarized user reception. > **Bottom Line:** Martin’s Index of Cocktails maintains a strong authority in historical recipes, but its high price point and stagnant update cadence leave it vulnerable to volume-based competitors, so the PM should pivot to a more flexible pricing model to capture casual users. **Best for:** Cocktail enthusiasts and home bartenders interested in historical drink recipes and organized ingredient management. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] A/B test a lower entry price point because the $12.99 barrier limits casual user acquisition → increase install velocity — *The $12.99 price point is significantly higher than the ad-supported category median, creating a barrier for casual users.* _(trade-off: deprioritize Pause the development of new recipe categories — price-testing has a higher immediate impact on revenue.)_ - [ ] [INVEST] [MEDIUM IMPACT] Ship wearable integration because it is a missing category feature → increase daily utility — *Competitors are moving toward visually-driven discovery, and hands-free access is a key differentiator for home bartenders.* _(trade-off: deprioritize Deprioritize the UI overhaul — wearable utility provides more value to the existing power-user base.)_ ### Feature Gaps vs Competitors - Massive 8,500+ recipe library (available in 8,500+ Drink Recipes) - Social review and rating system (available in Distiller) - Real-time location-based discovery (available in Untappd) ### Outlook: Stable The cocktail recipe market is consolidating around visually-driven, high-frequency update models that prioritize user engagement over static reference. Martin’s Index remains stable due to its historical authority, but the lack of recent feature iteration suggests it will continue to lose casual market share to competitors like Eatr. - ⚪ The latest release added dark mode, indicating the app is in maintenance mode rather than active feature expansion. - 🔴 The lack of updates since 2022 leaves the app exposed to aggressive new entrants with faster release cycles. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.67/5 | | Total Reviews | 30 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Martin’s Index of Cocktails** (this app) | 4.67/5 | N/A | Doudoroff LLC | | [Untappd: Find Drinks You Love](https://marlvel.ai/intel-report/food-drink/com-untappdllc-com) | 4.9/5 | N/A | Untappd, Inc | | [Eatr: Tasty Cooking Recipes](https://marlvel.ai/intel-report/food-drink/com-eatr-eatr) | 4.6/5 | N/A | Eatr | | [Total Wine & More](https://marlvel.ai/intel-report/food-drink/com-totalwine-app-store) | 4.8/5 | N/A | Retail Services & Systems, Inc. | | [8,500+ Drink Recipes](https://marlvel.ai/intel-report/food-drink/com-webworks-drinksfree) | 4.7/5 | N/A | Webworks | | [Distiller - Liquor Reviews](https://marlvel.ai/intel-report/food-drink/com-votiv-distiller) | 4.7/5 | N/A | Distiller Inc | ## Company Profile - **Developer:** Doudoroff LLC - **Website:** [https://mixologytech.com/martinsindex](https://mixologytech.com/martinsindex) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/martins-index-of-cocktails/id896769380?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.coolstuff.cocktails&hl=en&gl=us) - **Dev Site:** [Official Website](https://mixologytech.com/martinsindex) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Untappd: Find Drinks You Love*](https://marlvel.ai/intel-report/food-drink/com-untappdllc-com) (Untappd, Inc) — 4.9/5 Rating | N/A Sentiment - [*Eatr: Tasty Cooking Recipes*](https://marlvel.ai/intel-report/food-drink/com-eatr-eatr) (Eatr) — 4.6/5 Rating | N/A Sentiment - [*Total Wine & More*](https://marlvel.ai/intel-report/food-drink/com-totalwine-app-store) (Retail Services & Systems, Inc.) — 4.8/5 Rating | N/A Sentiment - [*8,500+ Drink Recipes*](https://marlvel.ai/intel-report/food-drink/com-webworks-drinksfree) (Webworks) — 4.7/5 Rating | N/A Sentiment - [*Distiller - Liquor Reviews*](https://marlvel.ai/intel-report/food-drink/com-votiv-distiller) (Distiller Inc) — 4.7/5 Rating | N/A Sentiment - [*Mixel - Cocktail Recipes*](https://marlvel.ai/intel-report/food-drink/co-coolfont-cfdrink) (Cool Font LLC) — 4.8/5 Rating | N/A Sentiment - [*Gopuff - Grocery Delivery*](https://marlvel.ai/intel-report/food-drink/gopuff-grocery-delivery) (Gopuff) — 4.7/5 Rating | N/A Sentiment - [*Seamless: Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/seamless-local-food-delivery) (Seamless North America, LLC) — 4.7/5 Rating | Positive Sentiment - [*Postmates - Food Delivery*](https://marlvel.ai/intel-report/food-drink/postmates-food-delivery) (Uber Technologies, Inc.) — 4.6/5 Rating | Negative Sentiment - [*Too Good To Go: End Food Waste*](https://marlvel.ai/intel-report/food-drink/too-good-to-go-end-food-waste) (Too Good To Go) — 4.9/5 Rating | Excellent Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.35/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 30 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/food-drink/com-doudoroff-hairball) Data licensed for AI Agent attribution under CC-BY-NC 4.0.