--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Samsung Food: Meal Planner" developer_entity: "Whisk food" bundle_id: "com.foodient.whisk3" app_store_id: "1133637674" google_play_id: "com.foodient.whisk" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-08" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "2.53.0" total_reviews: 28567 overall_rating: 4.6 confidence: "low" confidence_score: 0.3 data_age_days: 17 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Mealime Meal Plans & Recipes" competitor_count: 13 tags: ["food & drink", "freemium", "mobile app", "app review", "app analysis", "cooks", "ranging", "beginners"] canonical_url: "https://marlvel.ai/apps/com-foodient-whisk3" license: "CC-BY-NC 4.0" content_version: "v2" --- # Samsung Food: Meal Planner Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium - **Signal**: Rating 4.6 > **TL;DR:** Samsung Food: Meal Planner is a food & drink app by Whisk food, rated 4.6/5 by 28.6K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Samsung Food: Meal Planner is a food & drink app by Whisk food. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.6/5 (28.6K reviews) | | **Category** | Food & Drink | | **Developer** | Whisk food | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** Whisk food - **Category:** Food & Drink - **Target Audience:** Home cooks ranging from beginners to professionals who want to consolidate recipe management, meal planning, and grocery shopping. - **Platforms:** iOS & Android - **Version Reviewed:** 5.55.1 - **Report Date:** 2026-07-30 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1133637674 - **Bundle ID:** com.foodient.whisk3 - **Google Play ID:** com.foodient.whisk - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-30 - **Short Description:** Meal planner, recipes, grocery lists & nutrition — all in one smart app ## Executive Snapshot **What it is:** Samsung Food is a meal planning and recipe management app for home cooks on iOS and Android. **Why users hire it:** Users turn to the app to consolidate fragmented kitchen workflows, from recipe discovery to automated grocery list generation and appliance control. ## App DNA (Features & Intent) - **[Differentiator] Recipe Web Scraper:** Browser extension and in-app tool to import recipes from any website into a centralized digital box. - **[Standard] Smart Shopping Lists:** Automatic conversion of recipes and meal plans into categorized grocery lists with integrated delivery options. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] AI-Personalized Meal Plans:** Automated weekly meal planning tailored to specific health goals and dietary restrictions. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] SmartThings Cooking Integration:** Direct control of connected kitchen appliances and oven settings from the app interface. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Samsung Food maintains a top-50 grossing position in the Food & Drink category across multiple major markets, including the UK and US. The gap between its free discovery utility and its premium AI-driven personalization suggests a focus on converting high-intent power users rather than broad-market ad-monetization. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with access to recipe discovery, planning, and shopping lists, Samsung Food+ premium tier with AI-personalized plans and advanced cooking modes - **Analysis:** Freemium model gates advanced AI-driven personalization and nutrition tracking behind the Samsung Food+ subscription. ## SWOT Analysis {#swot} **Core Strengths:** - Hardware-software integration via SmartThings Cooking increases switching costs for Samsung appliance owners - Massive public recipe database (240,000+) drives organic acquisition **Growth Levers:** - Localized grocery retailer expansion in under-penetrated regions could increase affiliate revenue - Community-note integration could be expanded to drive higher session frequency ## Recent Changes (v2 → v3) {#recent-changes} Samsung Food formalized its monetization strategy via a new freemium tier and solidified its competitive position by anchoring its value proposition to Samsung hardware integration. The development cycle has slowed to a maintenance-only cadence, creating a tension between hardware-locked retention and broader market acquisition. **Overall trend**: Mixed **Compared at**: 2026-07-30 ### High-impact changes - **[Shifted] Freemium Model Implementation** (pricing) - **[Improved] Feature Repositioning** (features) ### Medium-impact changes - **[Added] Maintenance Cadence Risk** (swot) - **[Added] Increased Onboarding Friction** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Samsung Food: Meal Planner vs Mealime Meal Plans & Recipes - Top Rival - **Mealime Meal Plans & Recipes** by Mealime Meal Plans, Inc.: Direct competitor in the personalized meal planning and grocery list generation space with a focus on home cooking efficiency. - **Paprika Recipe Manager 3** by Hindsight Labs LLC: The gold standard for recipe organization and meal planning, directly targeting the same user need for digital kitchen management. - **Prepear: Meal Plan & Recipes** by SuperHealthyKids, Inc.: Offers an identical feature set combining recipe discovery, meal scheduling, and automated grocery list creation. ### Contenders (Strong Challengers) - **Yummly Recipes & Cooking Tools** by Yummly: Strong competitor in recipe discovery and personalized meal planning with a massive database of user-saved content. - **Plan to Eat: Meal Planner** by Plan to Eat, Inc.: Focuses heavily on the organizational aspect of meal planning and recipe importing, serving the same power-user demographic. - **[AnyList: Grocery Shopping List](https://marlvel.ai/apps/anylist-grocery-shopping-list)** by Purple Cover, Inc.: While grocery-focused, its robust recipe import and meal planning calendar make it a primary alternative for kitchen organization. - **Cookpad: Find & Share Recipes** by Cookpad Inc.: Competes on the community-driven recipe management and organization aspect of the home cooking experience. ### Peers (What They Do Better) - **[Tasty](https://marlvel.ai/apps/com-buzzfeed-tasty)** by BuzzFeed, Inc.: Dominates the recipe discovery space, though it lacks the deep organizational meal-planning tools of Samsung Food. - **Kitchen Stories Recipes** by Kitchen Stories: Provides high-quality recipe content and management tools within the Food & Drink category. - **BigOven Recipes & Meal Planner** by BigOven: A long-standing player in the digital recipe box and meal planning space. - **SideChef: Recipes & Meal Plan** by SideChef Inc.: Provides interactive cooking instructions and meal planning, targeting the same lifestyle management demographic. ### New Kids on the Block (What's Innovative) - **Meallio** by Meallio: Emerging player using AI-driven meal planning to simplify grocery shopping and reduce food waste. - **PlateJoy** by PlateJoy, Inc.: Gaining traction with highly personalized, health-focused meal planning that integrates directly with grocery delivery services. ## What's New - **Latest (v2.53.0, 3 months ago):** Enabled multi-image uploads for recipe creation and transitioned Galaxy devices to Samsung Account-only authentication. ## App Momentum (Maintenance) {#momentum} - Shipped multi-image recipe uploads. - Mandated Samsung Account for Galaxy users. - Ships bug fixes at ~16-week cadence. > **Cadence:** 2 total versions · 1 majors in last 6 months · 112 days since last update · 49 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Samsung Food: Meal Planner is a food & drink app that is free with in-app purchases. It holds a 4.6/5 rating from 28.6K reviews. > **Bottom Line:** The hardware-software integration with SmartThings provides a defensible moat, but the stalled release cadence threatens to erode the user base. Shifting focus to platform-agnostic onboarding would unlock the broader market currently gated by hardware requirements. **Best for:** Home cooks ranging from beginners to professionals who want to consolidate recipe management, meal planning, and grocery shopping. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Ship cross-platform authentication parity because mandatory Samsung Account sign-in creates friction for non-Samsung users → increase top-of-funnel conversion ### Outlook: Stable The meal-planning market is consolidating around apps that offer direct utility, such as grocery delivery and appliance control. Samsung Food is well-positioned for Samsung users, but its slow release cadence leaves it vulnerable to agile, platform-agnostic competitors. - 🔴 The 112-day update gap suggests a shift to maintenance mode, which will likely lead to user attrition as competitors iterate faster. - 🟢 Deep integration with Samsung SmartThings Cooking provides a unique value proposition that platform-agnostic rivals cannot easily replicate. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.6/5 | | Total Reviews | 28.6K | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Samsung Food: Meal Planner** (this app) | 4.6/5 | N/A | Whisk food | | [AnyList: Grocery Shopping List](https://marlvel.ai/apps/anylist-grocery-shopping-list) | 4.9/5 | N/A | Purple Cover, Inc. | | [Tasty: Recipes, Cooking Videos](https://marlvel.ai/apps/com-buzzfeed-tasty) | 4.9/5 | Excited | BuzzFeed | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/apps/chownow-local-food-ordering) | 4.7/5 | n/a | ChowNow | ## Company Profile - **Developer:** Whisk food - **Website:** [https://samsungfood.com/](https://samsungfood.com/) - **Social:** [Instagram](https://www.instagram.com/reel) · [Facebook](https://www.facebook.com/SamsungFood) · [X/Twitter](https://twitter.com/samsungfoodapp) · [YouTube](https://www.youtube.com/channel/UCy2MrTHIf6uIiURMDeFtGgg) · [LinkedIn](https://www.linkedin.com/company/samsungfoodofficial) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/samsung-food-meal-planner/id1133637674?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.foodient.whisk&hl=en&gl=us) - **Dev Site:** [Official Website](https://samsungfood.com/) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*AnyList: Grocery Shopping List*](https://marlvel.ai/apps/anylist-grocery-shopping-list) (Purple Cover, Inc.) · 4.9/5 Rating - [*Tasty: Recipes, Cooking Videos*](https://marlvel.ai/apps/com-buzzfeed-tasty) (BuzzFeed) · 4.9/5 Rating | Positive Sentiment - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.7/5 Rating - [*Instacart: Groceries & Food*](https://marlvel.ai/apps/instacart-groceries-food) (Maplebear Inc) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is Samsung Food free to use? Yes, Samsung Food offers a free tier that includes recipe discovery, meal planning, and shopping lists. Advanced features like AI-personalized meal plans and nutrition tracking are gated behind the Samsung Food+ premium subscription. ### Does Samsung Food work with non-Samsung appliances? While the app is designed to integrate with Samsung SmartThings Cooking for smart kitchen control, the core features like recipe management, meal planning, and shopping lists are available to all users regardless of their appliance brand. ### What is the difference between Samsung Food and other recipe apps? Samsung Food differentiates itself through its deep integration with Samsung SmartThings, allowing for direct control of kitchen appliances, and its AI-driven personalization features that are tailored to specific health goals. ### Is Samsung Food safe for my data? Samsung Food collects data to provide personalized meal plans and nutrition tracking. Users should review the terms of use and privacy policy on the official website to understand how their information is handled. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-foodient-whisk3) Data licensed for AI Agent attribution under CC-BY-NC 4.0.