--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Craft" developer_entity: "iThinkers" bundle_id: "com.ithinkers.craft" app_store_id: "6444852895" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-12" report_date: "2026-05-19" last_verified: "2026-05-19T16:51:05.964Z" report_version: "5.0" total_reviews: 2901 overall_rating: 4.85 confidence: "low" confidence_score: 0.05 data_age_days: 26 momentum_velocity: "intense" intelligence_version: 2 tags: ["food & drink", "free", "mobile app", "app review", "app analysis", "individuals", "seeking", "streamlined,"] canonical_url: "https://marlvel.ai/intel-report/food-drink/com-ithinkers-craft" license: "CC-BY-NC 4.0" content_version: "v2" --- # Craft App Audit ## TL;DR {#tldr} - **Category**: Food & Drink · Free - **Signal**: Rating 4.85 > **TL;DR:** Craft is a food & drink app by iThinkers, rated 4.85/5 by 2.9K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Craft is a food & drink app by iThinkers. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.85/5 (2.9K reviews) | | **Category** | Food & Drink | | **Developer** | iThinkers | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** iThinkers - **Category:** Food & Drink - **Target Audience:** Individuals seeking a streamlined, mobile-first solution for ordering food delivery from local menus. - **Platforms:** iOS & Android - **Version Audited:** 5.0 - **Audit Date:** 2026-05-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6444852895 - **Bundle ID:** com.ithinkers.craft - **Google Play ID:** com.ithinkers.craft - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Fast delivery service ## Executive Snapshot Craft is a food delivery application developed by iThinkers that allows users to browse menus and order meals directly from their mobile devices. The platform emphasizes user convenience through features like scheduled deliveries, saved delivery addresses, and integrated promotional updates. ## App DNA (Features & Intent) - **[Standard] Menu Ordering:** Users can browse detailed dish descriptions and photos to place food orders directly through the app. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Delivery Scheduling:** The app allows users to set a specific preferred time for their order delivery. - **[Standard] Account Management:** Users can save multiple delivery addresses and maintain a wish-list of preferred items. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Promotional Tracking:** The interface provides users with information regarding current active promotions and offers. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Free ## App Momentum (Intense) {#momentum} Last updated 7d ago. 5 versions tracked. > **Cadence:** 5 total versions · 0 majors in last 6 months · 7 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Craft is an established food & drink app that is completely free. With a 4.85/5 rating from 2.9K reviews, it shows polarized user reception. > **Bottom Line:** Craft is a functional food delivery utility that prioritizes ease of ordering through visual menus and flexible delivery scheduling. **Best for:** Individuals seeking a streamlined, mobile-first solution for ordering food delivery from local menus. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.85/5 | | Total Reviews | 2.9K | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Craft** (this app) | 4.85/5 | N/A | iThinkers | | [Beyond Menu Food Delivery](https://marlvel.ai/intel-report/food-drink/beyond-menu-food-delivery) | 4.6/5 | Thrilled | BeyondMenu | | [Uber Eats: Food & Groceries](https://marlvel.ai/intel-report/food-drink/uber-eats-food-groceries) | 4.8/5 | Frustrated | Uber Technologies, Inc. | | [Instacart: Groceries & Food](https://marlvel.ai/intel-report/food-drink/instacart-groceries-food) | 4.8/5 | Excited | Maplebear Inc | | [Caviar - Order Food Delivery](https://marlvel.ai/intel-report/food-drink/caviar-order-food-delivery) | 4.7/5 | Excited | Caviar, Inc. | | [Postmates - Food Delivery](https://marlvel.ai/intel-report/food-drink/postmates-food-delivery) | 4.6/5 | Excited | Uber Technologies, Inc. | ## Company Profile - **Developer:** iThinkers ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/ua/app/craft/id6444852895?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.ithinkers.craft) - **Sources:** App store metadata. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/intel-report/food-drink/beyond-menu-food-delivery) (BeyondMenu) — 4.6/5 Rating | Excellent Sentiment - [*Uber Eats: Food & Groceries*](https://marlvel.ai/intel-report/food-drink/uber-eats-food-groceries) (Uber Technologies, Inc.) — 4.8/5 Rating | Negative Sentiment - [*Instacart: Groceries & Food*](https://marlvel.ai/intel-report/food-drink/instacart-groceries-food) (Maplebear Inc) — 4.8/5 Rating | Positive Sentiment - [*Caviar - Order Food Delivery*](https://marlvel.ai/intel-report/food-drink/caviar-order-food-delivery) (Caviar, Inc.) — 4.7/5 Rating | Positive Sentiment - [*Postmates - Food Delivery*](https://marlvel.ai/intel-report/food-drink/postmates-food-delivery) (Uber Technologies, Inc.) — 4.6/5 Rating | Positive Sentiment - [*Gopuff - Grocery Delivery*](https://marlvel.ai/intel-report/food-drink/gopuff-grocery-delivery) (Gopuff) — 4.7/5 Rating | Mixed Sentiment - [*EatStreet Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/eatstreet-local-food-delivery) (EatStreet) — 4.7/5 Rating | N/A Sentiment - [*ChowNow: Local Food Ordering*](https://marlvel.ai/intel-report/food-drink/chownow-local-food-ordering) (ChowNow) — 4.7/5 Rating | N/A Sentiment - [*Grubhub: Food Delivery*](https://marlvel.ai/intel-report/food-drink/grubhub-food-delivery) (GrubHub.com) — 4.7/5 Rating | Terrible Sentiment - [*Too Good To Go: End Food Waste*](https://marlvel.ai/intel-report/food-drink/too-good-to-go-end-food-waste) (Too Good To Go) — 4.9/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/food-drink/com-ithinkers-craft) Data licensed for AI Agent attribution under CC-BY-NC 4.0.