--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Wine ID: AI Scanner & Tracker" developer_entity: "Programacion Viktor Seraleev EIRL" bundle_id: "com.klimin-marketing.wineidentifier" app_store_id: "6547861035" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-18" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "1.6" total_reviews: 68 overall_rating: 4.7 sentiment: "Upset" sentiment_score: 10 confidence: "medium" confidence_score: 0.45 top_complaint_theme: "The app provides incomplete wine information and fails to generate full answers to user queries" review_sample_size: 2 total_review_count: 2 analyzed_review_count: 2 data_age_days: 17 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Vivino: Buy the Right Wine" competitor_count: 9 tags: ["food & drink", "free", "upset sentiment", "mobile app", "app review", "app analysis", "enthusiasts", "beginners", "seeking"] canonical_url: "https://marlvel.ai/apps/com-klimin-marketing-wineidentifier" license: "CC-BY-NC 4.0" content_version: "v2" --- # Wine ID: AI Scanner & Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Free - **Signal**: Rating 4.72 · Sentiment Upset - **Recent focus**: The app provides incomplete wine information and fails to generate full answers to user queries (top complaint) > **TL;DR:** Wine ID: AI Scanner & Tracker is a food & drink app by Programacion Viktor Seraleev EIRL, rated 4.72/5 by 68 users, with Upset user sentiment (10/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Wine ID: AI Scanner & Tracker faces Upset user sentiment (4.72/5 from 68 reviews), with users reporting the app provides incomplete wine information and fails to generate full answers to user queries as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.72/5 (68 reviews) | | **User Mood** | Upset | | **Category** | Food & Drink | | **Developer** | Programacion Viktor Seraleev EIRL | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** Programacion Viktor Seraleev EIRL - **Category:** Food & Drink - **Target Audience:** Wine enthusiasts and beginners seeking quick access to wine ratings and collection management tools. - **Platforms:** iOS - **Version Reviewed:** 1.6 - **Report Date:** 2026-07-30 - **Signal Count:** 2 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 6547861035 - **Bundle ID:** com.klimin-marketing.wineidentifier - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-30 ## Executive Snapshot **What it is:** Wine ID is an AI-powered wine label scanner and collection tracker for iOS users. **Why users hire it:** The app removes the friction of manual wine research by providing instant access to ratings and tasting notes via camera input. ## App DNA (Features & Intent) - **[Standard] Label Scanner:** Camera-based image recognition identifies wine bottles to retrieve ratings, origin, and tasting notes. - **[Standard] Personal Collection Tracker:** Digital repository for saving and organizing scanned wine bottles into a user-managed history. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Wine Insights:** Displays vintage, grape variety, and origin details for scanned bottles. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Wine ID maintains a global presence across 60+ regional App Store categories, though its grossing rank volatility (e.g., #14 to #94) suggests inconsistent monetization performance. The gap between its free-tier utility and reported subscription friction limits long-term retention. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features - **Analysis:** The app operates as a free tool, though user complaints regarding trial cancellation suggest opaque subscription gates. ## 🔴 User Sentiment (Medium Confidence: 2 of 2 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.72/5 - **Platform Split:** iOS 4.7/5 (68 ratings) - **Overall Sentiment:** Upset - **Note:** The 4.72/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Complaints (Impact Areas) - **The app provides incomplete wine information and fails to generate full answers to user queries** ## SWOT Analysis {#swot} **Core Strengths:** - Label-based identification provides low-friction entry for casual wine discovery **Growth Levers:** - Standardizing subscription management could reduce refund-related churn ## Recent Changes (v2 → v3) {#recent-changes} Wine ID transitioned from a conversational AI discovery tool to a basic collection tracker, while technical instability and subscription management issues emerged as primary drivers of negative user sentiment. **Overall trend**: Declining **Compared at**: 2026-07-30 ### High-impact changes - **[Removed] Removal of Conversational AI and Geolocation** (features) - **[Declined] Emergence of Critical Technical Complaints** (sentiment) - **[Shifted] Subscription Friction** (pricing) ### Medium-impact changes - **[Added] New Technical Weaknesses** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Wine ID: AI Scanner & Tracker vs Vivino: Buy the Right Wine - Top Rival - **Vivino: Buy the Right Wine** by Vivino ApS: The market leader in wine label scanning, community ratings, and purchasing recommendations, representing the primary benchmark for the sub-genre. - **CellarTracker** by CellarTracker: A dominant force in wine tracking and inventory management that offers deep historical data and user-driven tasting notes. ### Contenders (Strong Challengers) - **Delectable - Wine Scanner** by Vinous Media LLC: Provides high-quality label recognition and expert-level wine discovery features for enthusiasts. - **Wine-Searcher** by Wine-Searcher: The gold standard for price comparison and finding local retailers, directly competing with the app's geolocation-based purchasing feature. ### Peers (What They Do Better) - **Hello Vino: Wine Pairing App** by Hello Vino: Focuses on the 'assistant' aspect of wine selection, helping users choose wines based on food pairings and personal taste. - **Wine Folly** by Wine Folly: An educational app that provides objective wine characteristics and data, serving as a reference tool for casual drinkers. - **Drync Wine** by Drync: Combines label scanning with direct-to-consumer purchasing capabilities. ### New Kids on the Block (What's Innovative) - **Somm: Wine & Spirits** by Somm: A modern, design-forward app using AI to provide personalized wine recommendations and concierge-style service. - **Wine Ring** by Wine Ring: Uses a proprietary AI preference engine to predict wine enjoyment, positioning itself as a more personalized alternative to static databases. ## What's New - **Latest (v1.6, 3 months ago):** Optimized wine search functionality for currency switching and resolved minor UX defects. - **Last Major (v1.5, 3 months ago):** Redesigned collection management with total value tracking, multi-currency support, and new list/grid views. Added purchase history tracking and one-tap collection export. ## App Momentum (Maintenance) {#momentum} - Ships minor UX and currency updates. - Last major release April 2026. > **Cadence:** 3 total versions · 1 majors in last 6 months · 102 days since last update · 58 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Wine ID: AI Scanner & Tracker is a food & drink app that is completely free. It holds a 4.72/5 rating from 68 reviews. > **Bottom Line:** Addressing the core AI output failures and clarifying the subscription management flow would stabilize the user experience, as the current technical instability is the primary driver of churn. **Best for:** Wine enthusiasts and beginners seeking quick access to wine ratings and collection management tools. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit subscription cancellation flow because users report being unable to end trials → reduce negative sentiment and refund requests ### Outlook: Declining The market for AI-driven wine assistants is consolidating around tools that provide reliable, deep insights. Wine ID's current trajectory is declining due to technical debt and poor session management, which will likely lead to further churn unless the core AI engine is stabilized. - 🔴 Technical output errors like prompt leakage and incomplete answers erode user trust, which compounds the negative sentiment already visible in recent reviews. - 🔴 The lack of significant feature expansion in the latest release suggests the app is in maintenance mode, leaving it vulnerable to more active competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.72/5 | | Total Reviews | 68 | | Sentiment | Upset (10/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Wine ID: AI Scanner & Tracker** (this app) | 4.72/5 | Upset | Programacion Viktor Seraleev EIRL | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/apps/chownow-local-food-ordering) | 4.7/5 | n/a | ChowNow | | [Dairy Queen® Food & Treats](https://marlvel.ai/apps/dairy-queen-food-treats) | 4.4/5 | n/a | International Dairy Queen, Inc. | | [EatStreet Local Food Delivery](https://marlvel.ai/apps/eatstreet-local-food-delivery) | 4.7/5 | n/a | EatStreet | ## Company Profile - **Developer:** Programacion Viktor Seraleev EIRL - **Website:** [https://klimin.marketing](https://klimin.marketing) - **Social:** [Instagram](https://www.instagram.com/klimin.marketing) · [Facebook](https://www.facebook.com/klimin.marketing) · [YouTube](https://www.youtube.com/@Klimin) · [TikTok](https://www.tiktok.com/@klimin.marketing) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/wine-id-ai-scanner-tracker/id6547861035?uo=2) - **Dev Site:** [Official Website](https://klimin.marketing) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.7/5 Rating - [*Instacart: Groceries & Food*](https://marlvel.ai/apps/instacart-groceries-food) (Maplebear Inc) · 4.8/5 Rating - [*Postmates - Food Delivery*](https://marlvel.ai/apps/postmates-food-delivery) (Uber Technologies, Inc.) · 4.6/5 Rating - [*Seamless: Local Food Delivery*](https://marlvel.ai/apps/seamless-local-food-delivery) (Seamless North America, LLC) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Wine ID free to use? The app is marketed as free, but user reviews indicate potential hidden subscription gates that are difficult to cancel. ### Does Wine ID work for all wine bottles? The app uses a label scanner to identify bottles, but users report that it often provides incomplete information or fails to generate full answers. ### What are the limitations of the AI scanner? Users report that the AI output frequently cuts off mid-sentence and includes text from previous prompts, limiting its reliability for detailed wine inquiries. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-klimin-marketing-wineidentifier) Data licensed for AI Agent attribution under CC-BY-NC 4.0.