--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "SHAKE: Martini Recipes" developer_entity: "Touchable Apps" bundle_id: "com.touchableapps.shake" app_store_id: "314707116" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2023-07-09" report_date: "2026-04-12" report_version: "4.0" total_reviews: 76 overall_rating: 3.28 confidence: "low" confidence_score: 0.45 data_age_days: 0 intelligence_version: 2 nemesis: "Cocktail Party" competitor_count: 9 tags: ["food & drink", "paid", "mobile app", "app review", "app analysis", "bartenders", "cocktail", "enthusiasts"] canonical_url: "https://marlvel.ai/intel-report/food-drink/com-touchableapps-shake" license: "CC-BY-NC 4.0" --- # SHAKE: Martini Recipes App Audit > **TL;DR:** SHAKE: Martini Recipes is a food & drink app by Touchable Apps, rated 3.28/5 by 76 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** SHAKE: Martini Recipes is a food & drink app by Touchable Apps. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.28/5 (76 reviews) | | **Category** | Food & Drink | | **Developer** | Touchable Apps | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.45/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Touchable Apps - **Category:** Food & Drink - **Target Audience:** Home bartenders and cocktail enthusiasts looking for a curated, easy-to-use digital recipe book for martinis. - **Platforms:** iOS - **Version Audited:** 4.0 - **Audit Date:** 2026-04-12 - **Signal Count:** 76 reviews analyzed - **Confidence:** Low (0.45/1.0) - **App Store ID (iOS):** 314707116 - **Bundle ID:** com.touchableapps.shake - **Data Window:** Analysis based on signals collected up to 2026-04-12 ## Executive Snapshot SHAKE: Martini Recipes is a niche digital recipe book specializing in over 400 martini variations. Positioned as a low-cost ($0.99), ad-free utility, it targets home bartenders who value simplicity and specific drink categories. While it features unique differentiators like Apple Watch integration and a 'Shake' randomizer, its market position is challenged by a low 3.27-star rating and a slow update cycle compared to modern mixology platforms. ## App DNA (Features & Intent) - **[Standard] Extensive Recipe Library:** Access to over 400 martini recipes ranging from classic to unique concoctions. - **[Standard] Ingredient-based Sorting:** Allows users to filter and sort recipes based on available ingredients. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Random Recipe Generator:** A 'Shake' feature that suggests a random recipe for users who are undecided. - **[Differentiator] Apple Watch Integration:** Provides access to martini recipes directly from the wrist. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase of $0.99 - **Price:** iOS: $0.99 - **Analysis:** A low-cost, one-time purchase model targeting casual users looking for a simple, ad-free utility without recurring subscription overhead. ## SWOT Analysis **Core Strengths:** - Deep specialization in martini category (400+ recipes) - Apple Watch integration for hands-free use - Low entry price point ($0.99) **Critical Frictions:** - Low overall rating (3.27 stars) - Infrequent update schedule (last updated July 2023) - Limited functionality compared to comprehensive bar tools **Growth Levers:** - Adoption of video content to match 'Shake and Strain' - Development of 'In My Bar' inventory logic to compete with 'Cocktail Party' - Social sharing features for custom recipe cards **Market Threats:** - Comprehensive paid rivals with better inventory management - Free platforms with superior search algorithms - Declining relevance due to outdated UI/UX compared to 'Highball' or 'Mixel' ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### SHAKE: Martini Recipes vs Cocktail Party — Head to Head - **Cocktail Party** by Cocktail Party LLC: The most direct rival in the premium, paid-utility space, offering a high-quality, ad-free experience for home bartenders with a similar focus on curated recipes. - **Key differences:** - Advanced 'In My Bar' logic that prioritizes recipes based on user inventory - More frequent content updates and a larger overall library beyond martinis - Superior modern UI/UX design with a focus on minimalist aesthetics - **Publisher (Cocktail Party LLC) strengths:** Strong reputation for high-quality, tested recipe curation; Commitment to a one-time purchase model in a subscription-heavy market - **Where SHAKE: Martini Recipes wins:** - ✅ Lower entry price point at $0.99 compared to the premium pricing of the nemesis - ✅ Dedicated Apple Watch integration for hands-free recipe viewing while mixing - **Where Cocktail Party wins:** - ❌ Significantly higher rating count and more established market presence - ❌ More sophisticated ingredient filtering system that handles substitutions better - **Verdict:** While SHAKE offers a specialized, low-cost niche for martini lovers, Cocktail Party has the edge as a comprehensive bar tool due to its superior inventory management and stronger overall user reception. ### Contenders (Strong Challengers) - **Mixel** by Mixel LLC: A top-tier mixology app that uses a unique 8-bit aesthetic and powerful ingredient-based filtering to compete for the same enthusiast audience. - Gamified 'Bar' feature where users unlock recipes by adding ingredients - Extensive community-driven features and recipe sharing - **Bartender's Choice** by Bartender's Choice LLC: A paid, expert-led app created by the founders of the legendary Milk & Honey bar, targeting the same 'sophisticated' demographic. - Recipes curated by world-renowned professional bartenders - Focus on classic cocktail integrity and professional techniques - **Highball** by Studio Neat: Competes directly with SHAKE's 'recipe card' visual style, focusing on beautiful, shareable cocktail cards. - Heavy emphasis on visual design and social sharing of recipe cards - Allows users to create and import their own custom recipe cards ### Peers (What They Do Better) - **Difford’s Guide** by Odd Firm of Sin Ltd: The industry-standard encyclopedia for cocktails that users often have installed alongside niche apps like SHAKE. - Massive, professional-grade database with detailed history and ratings - Includes industry news and bar reviews alongside recipes - **Total Tiki** by Beachbum Berry: A fellow niche-specific cocktail app that focuses on Tiki culture, sharing the same 'curated digital book' format. - Highly specialized content focused exclusively on tropical and Tiki drinks - Historical context and storytelling for every recipe - **Cocktail Flow** by Distart: A widely-used general cocktail app that shares the 'Random' discovery and visual-first approach of SHAKE. - Thematic collections (e.g., 'New Year's Eve', 'Summer') for easy discovery - Polished, modern interface with high-quality photography ### New Kids on the Block (What's Innovative) - **Shake and Strain** by Shake and Strain: A fast-growing app from a popular YouTube creator that leverages video content to teach mixology. - Integrated video tutorials for every recipe - Modern, influencer-led growth strategy - **Make Me A Cocktail** by Make Me A Cocktail Ltd: A rapidly evolving platform with a powerful search engine that challenges SHAKE's ingredient-sorting feature. - One of the most advanced 'what can I make' search algorithms in the category - Large community-driven database with user-submitted variations ## The "So What?" (Strategic Takeaway) SHAKE: Martini Recipes is an established food & drink app that is a paid app. With a 3.28/5 rating from 76 reviews, it shows polarized user reception. > **Bottom Line:** SHAKE is a legacy utility that maintains a niche through martini specialization and Apple Watch support, but it is currently in 'maintenance mode' risk. To remain competitive against Cocktail Party, the PM must bridge the gap in inventory management and address the quality issues reflected in the 3.27-star rating. **Best for:** Home bartenders and cocktail enthusiasts looking for a curated, easy-to-use digital recipe book for martinis. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Audit and fix core UX friction points — *The 3.27-star rating is a significant churn risk and conversion barrier for a paid app.* - [ ] [HIGH] Develop 'In My Bar' inventory logic — *Nemesis 'Cocktail Party' wins on superior ingredient filtering and inventory management.* - [ ] [MEDIUM] Modernize visual identity and recipe cards — *Competitors like 'Highball' and 'Mixel' offer superior modern UI/UX and visual aesthetics.* ### Feature Gaps vs Competitors - Advanced 'In My Bar' inventory logic (available in Cocktail Party) - Integrated video tutorials (available in Shake and Strain) - Custom recipe creation and importing (available in Highball) - Gamified bar features (available in Mixel) ### Outlook: Stable - ⚪ v4.0 added Apple Watch support (July 2023) — shows periodic investment but not aggressive development. - 🔴 3.27-star rating with only 76 ratings since 2009 — suggests low user satisfaction and stagnant growth. - 🟢 Recently ranked #98 Paid in category — indicates the app still captures low-intent, low-cost search traffic. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.28/5 | | Total Reviews | 76 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 4 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **SHAKE: Martini Recipes** (this app) | 3.28/5 | N/A | Touchable Apps | | [Gopuff - Grocery Delivery](https://marlvel.ai/intel-report/food-drink/gopuff-grocery-delivery) | 4.7/5 | Excited | Gopuff | | [Grubhub: Food Delivery](https://marlvel.ai/intel-report/food-drink/grubhub-food-delivery) | 4.7/5 | Frustrated | GrubHub.com | | [Caviar - Order Food Delivery](https://marlvel.ai/intel-report/food-drink/caviar-order-food-delivery) | 4.7/5 | Frustrated | Caviar, Inc. | | [EatStreet Local Food Delivery](https://marlvel.ai/intel-report/food-drink/eatstreet-local-food-delivery) | 4.7/5 | Upset | EatStreet | | [Postmates - Food Delivery](https://marlvel.ai/intel-report/food-drink/postmates-food-delivery) | 4.6/5 | Frustrated | Uber Technologies, Inc. | ## Company Profile - **Developer:** Touchable Apps - **Website:** [https://www.axialdigital.com](https://www.axialdigital.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shake-martini-recipes/id314707116?uo=2) - **Dev Site:** [Official Website](https://www.axialdigital.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Gopuff - Grocery Delivery*](https://marlvel.ai/intel-report/food-drink/gopuff-grocery-delivery) (Gopuff) — 4.7/5 Rating | Positive Sentiment - [*Grubhub: Food Delivery*](https://marlvel.ai/intel-report/food-drink/grubhub-food-delivery) (GrubHub.com) — 4.7/5 Rating | Negative Sentiment - [*Caviar - Order Food Delivery*](https://marlvel.ai/intel-report/food-drink/caviar-order-food-delivery) (Caviar, Inc.) — 4.7/5 Rating | Negative Sentiment - [*EatStreet Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/eatstreet-local-food-delivery) (EatStreet) — 4.7/5 Rating | Terrible Sentiment - [*Postmates - Food Delivery*](https://marlvel.ai/intel-report/food-drink/postmates-food-delivery) (Uber Technologies, Inc.) — 4.6/5 Rating | Negative Sentiment - [*ChowNow: Local Food Ordering*](https://marlvel.ai/intel-report/food-drink/chownow-local-food-ordering) (ChowNow) — 4.7/5 Rating | Negative Sentiment - [*Uber Eats: Food & Groceries*](https://marlvel.ai/intel-report/food-drink/uber-eats-food-groceries) (Uber Technologies, Inc.) — 4.8/5 Rating | Negative Sentiment - [*Beyond Menu Food Delivery*](https://marlvel.ai/intel-report/food-drink/beyond-menu-food-delivery) (BeyondMenu) — 4.6/5 Rating | Mixed Sentiment - [*Seamless: Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/seamless-local-food-delivery) (Seamless North America, LLC) — 4.7/5 Rating | Negative Sentiment - [*Too Good To Go: End Food Waste*](https://marlvel.ai/intel-report/food-drink/too-good-to-go-end-food-waste) (Too Good To Go) — 4.9/5 Rating | Positive Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 76 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/food-drink/com-touchableapps-shake) Data licensed for AI Agent attribution under CC-BY-NC 4.0.